Singapore – Travel Alliance is set to launch a cross-border telco rewards programme for its customers with ride-hailing and delivery company Grab and travel brand Trip.com.
Travel Alliance, comprised of Singtel, AIS, Globe, HKT, Optus, Taiwan Mobile and Telkomsel, is set to roll out the rewards programme starting January next year.
Through the partnership with Grab and Trip.com, customers of Alliance members can save on accommodations, flights, rides, and food deliveries.
The launch reflects Travel Alliance’s aim of providing incentives to its customers when travelling, including for transport, dining, merchandise, and lifestyle services. Since Travel Alliance’s establishment in February 2024, Grab and Trip.com are the first to become partners that provide rewards for customers.
As part of the rewards programme, Travel Alliance customers can gain discounts from Trip.com hotel and flight bookings. Additionally, they can also upgrade to Trip.com’s top-tier status, enjoying rewards such as access to VIP lounges and upgrades for car models when travelling.
Meanwhile, Grab is set to launch a Grab Tourist Pack in 2025, providing exclusive deals for Alliance customers.
“As a customer-focused company, Trip.com is delighted to partner with the alliance of seven telcos to bring exceptional travel opportunities to their users across the Asia Pacific region. This collaboration reflects our commitment to making travel more accessible and rewarding by leveraging innovative partnerships. By combining the convenience of our platform with exclusive discounts for the telco customers, we aim to inspire more people to plan the perfect trip for a better world,” Han Feng, head of marketing at Trip.com, said.
“With our presence in over 700 cities across 8 countries in Southeast Asia, Grab believes we can be the one app travellers need for hailing rides, ordering food, dining out or getting emergency supplies delivered to their doorstep. We are pleased to partner the Travel Alliance to support the travel needs of their vast combined customer base,” Chuck Kim, managing director of group business development & strategic partnerships at Grab, commented.
