Platforms Featured Southeast Asia

Telkomsel, Kredivo partner to launch BNPL telco service ‘Telkomsel PayLater’

Jakarta, Indonesia — PT Telekomunikasi Selul ar (Telkomsel) collaborated with PT FinAccel Finance Indonesia (Kredivo) in order to develop a BNPL digital financial service solution specifically for telcos for all Telkomsel customers, namely Telkomsel PayLater. The collaboration agreement was marked by the signing of a Cooperation Agreement between the two parties in Jakarta.

In this collaboration, Telkomsel and Kredivo will optimize their digital ecosystem assets to open more opportunities by providing easy financing for integrated digital products, which can be accessed anytime and anywhere by customers through the MyTelkomsel application.

Wong Soon Nam, director of planning and transformation for Telkomsel, said, “BNPL’s digital financial services are currently growing in line with the increasing adoption of people’s digital lifestyles in the midst of a pandemic.”

Nam added, “This collaboration is a tangible manifestation of Telkomsel’s commitment as an enabler to open more advancement opportunities for all levels of society in obtaining innovative digital-based solutions that touch all sectors of life, which this time we implemented through the BNPL digital financial product specifically for telcos, under the name Telkomsel PayLater.”

This collaboration is also part of Telkomsel’s efforts to always make it easier for customers to always be connected and enjoy a variety of Telkomsel’s leading digital products and services for various needs. In order to open up all opportunities and provide digital financial services that exceed customer expectations, Telkomsel chose Kredivo as a strategic partner who has various experiences and ecosystem advantages for BNPL services.

Umang Rustagi, CEO of Kredivo Indonesia, said, “We are very excited to work with Telkomsel, one of the largest cellular telecommunications operators in Indonesia. This partnership brings us one step closer to realizing our vision of serving 10 million users in the next few years and is an acknowledgement of Kredivo’s leadership in Indonesia’s PayLater industry.”

“In addition, this is one of our latest achievements in providing white-label PayLater services to partners who are focused on the telecommunications sector,” Rustagi said.

As an initial stage, Telkomsel and Kredivo presented the Telkomsel PayLater service through the MyTelkomsel super apps in April 2022. The presence of Telkomsel PayLater opens a new digital experience for all Telkomsel customers in utilizing digital financial solutions more easily, comfortably, and safely.

To encourage the use of the newly presented digital solution, at this early stage Telkomsel PayLater through Kredivo will provide a PayLater limit of up to Rp. 30,000,000 which can be submitted and obtained by selected customers. This limit can be used by customers to finance various Telkomsel products, ranging from credit, data packages, digital products, and other leading Telkomsel services.

In order to open up more opportunities, Telkomsel PayLater will also be developed gradually outside the MyTelkomsel platform. This development will continue by Telkomsel. Telkomsel PayLater can also be a digital financial service solution for other Telkomsel digital ecosystems.

Platforms Featured Southeast Asia

Telkomsel Ekosistem Digital, AMAB announces joint venture to strengthen SEA gaming industry

Jakarta, Indonesia – Telkomsel Ekosistem Digital, a subsidiary of Indonesian telco Telkomsel has announced a joint venture with Aplikasi Multimedia Anak Bangsa (AMAB), a subsidiary of GoTo. The venture, called Majamojo, will build on the ongoing collaboration between the two local champions, which has already seen the introduction of a number of well-received mobile game promotions in Indonesia.

Majamojo will focus on mobile game development in Indonesia and Southeast Asia. It will look to form partnerships with third-party game developers, while leveraging Telkomsel Ekosistem Digital and GoTo’s strengths, including their digital capabilities, technology assets, and wide-reaching ecosystems.

This is in part of the joint venture’s objective of being the largest gaming publisher in Indonesia, as well as expected to strengthen Indonesia’s gaming industry, and encourage the development of more homegrown digital talent. 

Its efforts will also support Indonesia’s digital transformation and bring the benefits of the digital economy to more people throughout the country.

Andi Kristianto, CEO at Telkomsel Ekosistem Digital, said that they are optimistic about the role Majamojo can play, contributing to the development of the gaming industry and the digital ecosystem in Indonesia and Southeast Asia.

“Majamojo further strengthens Telkomsel Ekosistem Digital’s business, following the incorporation of PT Kuncie Pintar Nusantara (Kuncie) and PT Fita Sehat Nusantara (Fita) into its portfolio. Our goal is to maximise the advantages of Telkomsel’s assets and capabilities to grow Majamojo’s position in the gaming ecosystem, complementing what Dunia Games has covered so far,” Kristianto said.

Meanwhile, Reggy Susanto, head of strategic partnerships at GoTo, commented that by expanding their collaboration with Telkomsel, they will make it even easier for everyone to access digital products and services from GoTo and Telkomsel, so that they can better meet the needs of the growing mobile-first market in Indonesia.

Telkomsel Ekosistem Digital will be the majority shareholder of Mamamojo, with the remaining shares held by AMAB. To accelerate Majamojo’s business strategy, Jungwon Hahn will lead the joint venture as president director and M. Dody Darmawan as finance director.

Hahn explained, “I am excited to lead Mamamojo, which will focus on publishing games and developing the gaming industry locally and regionally. Our mission is to serve gamers with dedication and become a force to be reckoned with in Southeast Asia. We also aim for Majamojo to become a leading company in Indonesia that will strengthen the gaming ecosystem in Indonesia and beyond.”

Technology Featured Southeast Asia

InMobi, Telkomsel announce partnership to aid mobile marketing in Indonesia

Jakarta, Indonesia – Independent marketing cloud company InMobi and Indonesian telecom provider Telkomsel have announced a partnership together to aid in improving the mobile marketing experience for brands in Indonesia. Said partnership brings together the big data capabilities from Telkomsel and the end-to-end marketing solutions of InMobi to help brands deliver personalized communications at scale.

Through the partnership, Telkomsel’s mobile-first audiences will be available for programmatic media buying on the InMobi Exchange. The partnership also gives brands the ability to run surveys on Telkomsel audiences and deepen their understanding of consumer perceptions and preferences. The insights will be powered by InMobi’s AI-driven mobile-first consumer intelligence platform Pulse.

Rishi Bedi, VP and GM for Southeast Asia, Japan and Korea at InMobi stated that brands can activate both branding and performance campaigns, while leveraging InMobi’s deep programmatic expertise, creative capabilities, and transparent technology to try to engage and acquire their customers.

“The third-party cookie deprecation is expected to bring about a fundamental change in the digital marketing ecosystem. And, despite the delay in the final enforcement, we are seeing marketers starting to focus on building sustainable consumer marketing strategies. Through this partnership, brands will be able to target pristine, always-on Telkomsel audiences programmatically on InMobi Exchange via their preferred DSP platform,” Bedi said.

He added, “As mobile continues to dominate in terms of media time spent and grow rapidly as the preferred channel for commerce, we are doubling down on our focus on helping brands enhance their mobile marketing maturity. This partnership is another step in our endeavour to ensure that brands find solutions for the new world and are able to transition seamlessly into the era of privacy-first marketing.”

Meanwhile, Rangga Gandina, GM for data solutions business and partnerships at Telkomsel, commented that they are excited to help brands unravel the potential of their own big data and enhance every brand’s consumer insight and mobile audience strategy. He added that while consumers are completely mobile-first today, brands are yet to get their audience strategy right for this medium.

“The Telco big data combines contextual consumer insights from Telkomsel’s owned and operated platforms and other services to power deterministic audiences behavior with customer-centricity insight, in a privacy-compliant manner according to Indonesian regulation,” Gandina said.

InMobi previously announced its partnership with Gojek, a mobile on-demand services and payments platform, to enhance advertising, consumer intelligence and identity resolution for brands in Southeast Asia.

Platforms Featured Southeast Asia

ID’s telco Telkomsel rolls out third edition of Dunia Games League

Jakarta, Indonesia – To further strengthen the esports ecosystem in Indonesia, telecommunication company Telkomsel has launched the third edition of its national-level event Dunia Games League (DGL) this year. 

Following the previously successful editions of DGL, which attracted tens of thousands of gamers that participated, and captured millions of esports enthusiasts that streamed the event, this year’s event aims to reach more players and fans throughout the country.

The DGL 2021 will be bringing together PlayerUnknown’s Battlegrounds (PUBG) Mobile game enthusiasts from all over Indonesia, and will target thousands of professional and amateur teams to participate. 

Online registration will be from 16 April to 31 May. All participants will compete in the Qualifier and Play-Ins round between 5 June to 11 July, and thereafter, the best players will compete in the Grand Finals on 17 to 18 July for a total prize of more than US$40K. 

“Telkomsel, through Dunia Games, strives to create more opportunities for Indonesian online game enthusiasts to sharpen their skills and competitiveness. The return of DGL is one of the manifestations of our passion to enable gamers to share their interests, connect, and collaborate for a more holistic esports ecosystem in Indonesia,” said Rachel Goh, the marketing director of Telkomsel.

Meanwhile, Oliver Ye, the director of PUBG Mobile SEA, commented “We are proud to have PUBG Mobile in DGL these 2 years in a row with Telkomsel as the biggest telco operator in Indonesia. We were also happy to announce that the top 2 of DGL 2021 will be invited to our PUBG Mobile Indonesia National Championship 2021 Grand Final.” 

The whole event will be broadcasted live through the Dunia Games YouTube channel, MAXstream apps, and Dunia Games League website.