Jakarta, Indonesia – Local telecommunications provider Telkomsel has announced a partnership with anime streaming service Crunchyroll for its first specialised anime destination package in Indonesia, namely the ‘Telkomsel and Crunchyroll Bundling Package.’ 

Through the bundle, Telkomsel customers, including both prepaid and postpaid (Halo) users, can easily purchase it through the MyTelkomsel app and website. ‘The Crunchyroll Fan’ package, when purchased through Telkomsel, is priced at IDR 36,000 which includes 3 GB of MAXstream quota for use on a single device. Similarly, ‘The Crunchyroll Mega Fan’ package on Telkomsel is priced at IDR 48,000 and includes 5 GB of MAXstream quota for use on up to four devices simultaneously.

Moreover, ‘Mega Fan’ subscribers will also get access to the Crunchyroll Game Vault which provides unlimited access to a constantly growing library of premium mobile games specifically for fans of anime and anime-inspired entertainment.

Both packages are valid for one month and include a Crunchyroll subscription, allowing access to a wide range of popular Japanese anime content, such as One Piece, Kaiju No. 8, Solo Leveling, Chainsaw Man, JUJUTSU KAISEN, That Time I Got Reincarnated as a Slime Season 3, Dead Dead Demon’s Dededede Destruction, amongst others.

After purchasing the Telkomsel and Crunchyroll Bundling Package through MyTelkomsel, customers will receive an SMS containing a Crunchyroll Voucher Code. Telkomsel customers can redeem this voucher code via tsel.id/croll. After downloading the Crunchyroll App from the Play Store or App Store, they will have access to both the exclusive Japanese anime shows, many of which are exclusive to Crunchyroll.

Terry Li, executive vice president of business development at Crunchyroll, said, “Crunchyroll’s goal is to always meet fans when, where and how they want to love anime, and the Telkomsel partnership aptly positions us to give Indonesian fans that access. It’s a significant milestone in expanding our audience base in the region with localised access.”

Meanwhile, Nirwan Lesmana, VP of digital lifestyle at Telkomsel, commented, “By integrating Telkomsel services with premium content from Crunchyroll, we aim to enhance the experience of our customers, especially anime content lovers spread across Indonesia. We hope this collaboration will facilitate anime fans in accessing their favorite content, supported by the widest and most advanced broadband connectivity from Telkomsel.”

Subsribers can utilise the MAXstream Quota included in the Telkomsel and Crunchyroll Bundle Package to watch the latest contents on Crunchyroll, MAXstream, and other video streaming services that have partnered with Telkomsel.

Hong Kong – Telecommunications companies HKT, AIS, Globe, Optus, Singtel, Taiwan Mobile, and Telkomsel have announced that they will be initiating a collaboration as an alliance to launch a first-of-its-kind cross-border rewards programme.

This collaboration between the companies aims at delivering greater value to eligible customers when they travel to Hong Kong, Thailand, the Philippines, Australia, Singapore, Taiwan or Indonesia where the telcos are respectively based.

The programme, which is set to be progressively rolled out in the second half of 2024, will allow eligible travelers to enjoy special offers and redeem vouchers for transport, dining, merchandise, services and other incentives from the relevant telcos’ apps conveniently when they visit any of these markets.

Additionally, they can also access customer support from their telco via calls or online while overseas for free.

Talking about this initiative, Monita Leung, chief executive officer of Digital Ventures at HKT, said, “Through this collaboration, we are delighted to extend these privileges to customers of the Alliance visiting Hong Kong, enriching their local travel experiences and contributing to the tourism industry in Hong Kong. Moreover, HKT customers can relish the convenience of a seamless journey and take advantage of enticing cross-border special offers when traveling to the markets within the Alliance.”

Pratthana Leelapanang, chief consumer business at AIS, added, “The collaboration in this project marks a significant global milestone, as major telecommunications service providers in the Asian region come together to enhance customer care across borders with the concept of the world’s first cross-border telco rewards. This sets a new standard in the telecommunications industry, aiming to enhance the ultimate experience and unique privileges for AIS customers when traveling and using services from partner networks in six destinations.”

Darius Delgado, head, consumer mobile business at Globe, also added, “Through this programme, we will be able to give cross-border perks, experiences and unique offers to our subscribers when they travel to partner destinations. With this, we can ensure that when yuppies travel with GOMO PH, they are in for an adventure of a lifetime!”

Matt Williams, managing director of customer solutions at Optus, mentioned, “We are thrilled to be part of the launch of this pioneering travel rewards programme, representing our commitment to enhancing the lives of our valued Optus customers. We are looking forward to bringing this programme to our customers soon and invite them to join us in these unique experiences.”

Anna Yip, chief executive officer, business development at Singtel, remarked, “We value our customers’ loyalty and want to enhance their travel experience. With this unique reciprocal rewards programme, our customers can access exciting local rewards and offers when they visit any of the markets within the Alliance. We’re starting with our regional partners but plan to expand this programme to cover key travel corridors and popular destinations globally so our customers will have an even wider array of opportunities and new experiences to enjoy when they’re abroad.”

Meanwhile, Tony Lin, chief consumer business officer at Taiwan Mobile, said, “Imagine browsing authentic Taiwanese souvenirs while waiting for your flight, and paying for all your purchases using your loyalty points! That’s the exciting innovation we’re bringing to travellers through the Telco Rewards Alliance. Over ten million travellers across the Alliance’s participating telco networks can seamlessly access local data plans, convenient airport transfers, and unforgettable experiences, all with a few taps on your phone. This initiative will revolutionise travel convenience and customisation for our customers. Join us and discover the magic of Taiwan, one delightful reward at a time!”

Lastly, Derrick Heng, chief marketing officer at Telkomsel, commented, “Reflecting Telkomsel’s steadfast dedication to pioneering innovations and surpassing customer expectations, we are proud to introduce the world’s first cross-border telco rewards programme. This pioneering initiative aims to enrich the international travel experience, offering them superior benefits and the opportunity to immerse themselves in unique local experiences just like a local.”

Jakarta, Indonesia – A new survey from YouGov reveals that telecommunications provider Telkomsel is the most preferred provider in Indonesia, with around 57% of respondents saying the local provider is the most ideal provider in their local area.

According to the data, Telkomsel enjoys the highest regard in Indonesian cities outside Java island (65%) and in Greater Surabaya (63%), where over three in five consumers say its network coverage is the best.

Meanwhile, Indosat Oredoo is the second best-rated telco brand in the country and is the top pick for 15% of all Indonesian consumers. Regionally, Indosat Oredoo enjoys the highest regard in cities in Java outside the Jakarta and Surabaya metropolitan areas, where about one in five consumers (19%) say it offers the best network coverage – but is most poorly regarded in cities outside Java (9%).

XL Axiata comes in third overall – and is the top choice for about a seventh of consumers across regions – but is second most well-regarded in cities outside Java (12%). Meanwhile, 3/Tri (a telco brand under Indosat Oredoo Hutchinson) is fourth best-rated in the country, followed at a distance by Smartfren.

In terms of service perception, Telkomsel by far has the largest proportion of customers who think their current provider provides the best service – at over nine in ten (91%). Next most well-regarded among Telkomsel’s customers is XL Axiata, with 4% saying the telco’s mobile network coverage is the best option where they live.

XL Axiata has the next largest share of customers who think their current provider offers the best coverage in their area, at almost seven in ten (69%). Following closely are Smartfren and Indosat Ooredoo (both 66%), where two-thirds of each telco’s customers think they offer the best mobile network coverage where they live, ahead of 3/Tri where just over three-fifths (62%) of its customers say the same.

Singapore – PubMatic, an independent adtech company, and Telkomsel, the largest mobile network operator in Indonesia, have announced a strategic partnership to provide data-driven digital advertising solutions for brands and agencies in Indonesia.

Through the partnership, Telkomsel will make audience segments based on mobile customer insights, available to advertisers programmatically through Connect, PubMatic’s audience solution. Connect allows advertisers to engage audiences through privacy-compliant solutions — without relying on third-party cookies or outdated strategies. Furthermore, applying valuable audience segments, such as those from Telkomsel, on the sell-side is seen to bring greater efficiency to advertisers’ campaigns.

Audience segments available programmatically through the partnership include a wide range of interest and intent-based segments such as ‘Foodie, Gamer, E-commerce shopper,’ as well as segments based on purchase insights.

“We’re thrilled to be partnering with Telkomsel, a company that shares our vision for a more efficient and effective digital advertising ecosystem,” said Jason Barnes, chief revenue officer for APAC at PubMatic. “With Telkomsel’s telco segments available through PubMatic’s Connect, advertisers will now have access to valuable insights about Indonesian consumers, enabling them to deliver more relevant and impactful advertising campaigns. Bringing audience targeting to the sell-side, via Connect, means buyers can gain greater control over how inventory and data are packaged and transacted to drive the best performance for their campaigns.”

“Telkomsel is committed to providing a better and more integrated digital advertising experience for our customers,” said Arief Pradetya, VP of Digital Advertising and Financial Services at Telkomsel. “By making our customer telco insight data available to advertisers programmatically, we can help brands and agencies make more informed decisions and deliver more effective advertising campaigns.”

In May, global adtech PubMatic has signed a deal with Sweden-based adaptive streaming specialist SeenThis to aid the latter in delivering digital advertising whilst minimising carbon emissions.

Jakarta, Indonesia – Indonesian wireless network provider Telkomsel and its parent company Telkom have signed a Conditional Spin-off Agreement (CSA) to spin off and integrate IndiHome into the former to bring about more choices and a better broadband experience, realise digital inclusion in Indonesia, and strengthen TelkomGroup’s business

The spin-off and integration are in line with Telkom’s Fixed Mobile Convergence (FMC) initiative. The transaction will be value accretive for Telkomsel and has received the support of Telkomsel’s shareholders, Telkom and Singtel. 

With the agreement, Business to Consumers (B2C) in Telkom Group will be fully managed by Telkomsel, while Telkom’s operational focus will be on Business to Business (B2B). The FMC initiative is expected to strengthen TelkomGroup’s position as an integrated telco to address customers’ evolving needs and create synergies through its extensive customer network.

The integration will allow the public to access broader broadband services, provide a seamless experience where customers can move freely without worrying about losing service, and realise digital inclusion. TelkomGroup’s business transformation also allows the company to operate more effectively and efficiently through focused business structures, including capital allocation and operational expenses.

“The integration process of broadband services for TelkomGroup’s retail customers is part of Telkom Group’s ‘Five Bold Moves’ business transformation to strengthen the company’s position as a market leader in digital telecommunications in Indonesia,” said TelkomGroup CEO Ririek Adriansyah

Hendri Mulya Syam, president director of Telkomsel also said that the company is enthusiastic about the spin-off agreement. He also added that the company believes that integrating IndiHome services will further strengthen Telkomsel’s position in the telecommunications and digital industry in Indonesia.

“Telkomsel is committed to moving beyond expectations by providing cutting-edge products and services to our customers and consistently developing various integrated innovative services that can accelerate sustainable and inclusive digital access,” Syam added.

Yuen Kuan Moon, group CEO of Singtel, also commented, “We believe this is a rare opportunity for Telkomsel to tap into the high-growth fixed broadband market in Indonesia by partnering [with] the country’s largest broadband operator, which is profitable and cash-generating.”

The CSA is expected to be completed in the early third quarter of 2023, subject to the fulfilment of certain conditions, including the receipt of approvals from Telkom’s shareholders.

Last year, Telkomsel also partnered with fintech company Kredivo to launch the BNPL telco service ‘Telkomsel PayLater’.

Jakarta, Indonesia — PT Telekomunikasi Selul ar (Telkomsel) collaborated with PT FinAccel Finance Indonesia (Kredivo) in order to develop a BNPL digital financial service solution specifically for telcos for all Telkomsel customers, namely Telkomsel PayLater. The collaboration agreement was marked by the signing of a Cooperation Agreement between the two parties in Jakarta.

In this collaboration, Telkomsel and Kredivo will optimize their digital ecosystem assets to open more opportunities by providing easy financing for integrated digital products, which can be accessed anytime and anywhere by customers through the MyTelkomsel application.

Wong Soon Nam, director of planning and transformation for Telkomsel, said, “BNPL’s digital financial services are currently growing in line with the increasing adoption of people’s digital lifestyles in the midst of a pandemic.”

Nam added, “This collaboration is a tangible manifestation of Telkomsel’s commitment as an enabler to open more advancement opportunities for all levels of society in obtaining innovative digital-based solutions that touch all sectors of life, which this time we implemented through the BNPL digital financial product specifically for telcos, under the name Telkomsel PayLater.”

This collaboration is also part of Telkomsel’s efforts to always make it easier for customers to always be connected and enjoy a variety of Telkomsel’s leading digital products and services for various needs. In order to open up all opportunities and provide digital financial services that exceed customer expectations, Telkomsel chose Kredivo as a strategic partner who has various experiences and ecosystem advantages for BNPL services.

Umang Rustagi, CEO of Kredivo Indonesia, said, “We are very excited to work with Telkomsel, one of the largest cellular telecommunications operators in Indonesia. This partnership brings us one step closer to realizing our vision of serving 10 million users in the next few years and is an acknowledgement of Kredivo’s leadership in Indonesia’s PayLater industry.”

“In addition, this is one of our latest achievements in providing white-label PayLater services to partners who are focused on the telecommunications sector,” Rustagi said.

As an initial stage, Telkomsel and Kredivo presented the Telkomsel PayLater service through the MyTelkomsel super apps in April 2022. The presence of Telkomsel PayLater opens a new digital experience for all Telkomsel customers in utilizing digital financial solutions more easily, comfortably, and safely.

To encourage the use of the newly presented digital solution, at this early stage Telkomsel PayLater through Kredivo will provide a PayLater limit of up to Rp. 30,000,000 which can be submitted and obtained by selected customers. This limit can be used by customers to finance various Telkomsel products, ranging from credit, data packages, digital products, and other leading Telkomsel services.

In order to open up more opportunities, Telkomsel PayLater will also be developed gradually outside the MyTelkomsel platform. This development will continue by Telkomsel. Telkomsel PayLater can also be a digital financial service solution for other Telkomsel digital ecosystems.

Jakarta, Indonesia – Telkomsel Ekosistem Digital, a subsidiary of Indonesian telco Telkomsel has announced a joint venture with Aplikasi Multimedia Anak Bangsa (AMAB), a subsidiary of GoTo. The venture, called Majamojo, will build on the ongoing collaboration between the two local champions, which has already seen the introduction of a number of well-received mobile game promotions in Indonesia.

Majamojo will focus on mobile game development in Indonesia and Southeast Asia. It will look to form partnerships with third-party game developers, while leveraging Telkomsel Ekosistem Digital and GoTo’s strengths, including their digital capabilities, technology assets, and wide-reaching ecosystems.

This is in part of the joint venture’s objective of being the largest gaming publisher in Indonesia, as well as expected to strengthen Indonesia’s gaming industry, and encourage the development of more homegrown digital talent. 

Its efforts will also support Indonesia’s digital transformation and bring the benefits of the digital economy to more people throughout the country.

Andi Kristianto, CEO at Telkomsel Ekosistem Digital, said that they are optimistic about the role Majamojo can play, contributing to the development of the gaming industry and the digital ecosystem in Indonesia and Southeast Asia.

“Majamojo further strengthens Telkomsel Ekosistem Digital’s business, following the incorporation of PT Kuncie Pintar Nusantara (Kuncie) and PT Fita Sehat Nusantara (Fita) into its portfolio. Our goal is to maximise the advantages of Telkomsel’s assets and capabilities to grow Majamojo’s position in the gaming ecosystem, complementing what Dunia Games has covered so far,” Kristianto said.

Meanwhile, Reggy Susanto, head of strategic partnerships at GoTo, commented that by expanding their collaboration with Telkomsel, they will make it even easier for everyone to access digital products and services from GoTo and Telkomsel, so that they can better meet the needs of the growing mobile-first market in Indonesia.

Telkomsel Ekosistem Digital will be the majority shareholder of Mamamojo, with the remaining shares held by AMAB. To accelerate Majamojo’s business strategy, Jungwon Hahn will lead the joint venture as president director and M. Dody Darmawan as finance director.

Hahn explained, “I am excited to lead Mamamojo, which will focus on publishing games and developing the gaming industry locally and regionally. Our mission is to serve gamers with dedication and become a force to be reckoned with in Southeast Asia. We also aim for Majamojo to become a leading company in Indonesia that will strengthen the gaming ecosystem in Indonesia and beyond.”

Jakarta, Indonesia – Independent marketing cloud company InMobi and Indonesian telecom provider Telkomsel have announced a partnership together to aid in improving the mobile marketing experience for brands in Indonesia. Said partnership brings together the big data capabilities from Telkomsel and the end-to-end marketing solutions of InMobi to help brands deliver personalized communications at scale.

Through the partnership, Telkomsel’s mobile-first audiences will be available for programmatic media buying on the InMobi Exchange. The partnership also gives brands the ability to run surveys on Telkomsel audiences and deepen their understanding of consumer perceptions and preferences. The insights will be powered by InMobi’s AI-driven mobile-first consumer intelligence platform Pulse.

Rishi Bedi, VP and GM for Southeast Asia, Japan and Korea at InMobi stated that brands can activate both branding and performance campaigns, while leveraging InMobi’s deep programmatic expertise, creative capabilities, and transparent technology to try to engage and acquire their customers.

“The third-party cookie deprecation is expected to bring about a fundamental change in the digital marketing ecosystem. And, despite the delay in the final enforcement, we are seeing marketers starting to focus on building sustainable consumer marketing strategies. Through this partnership, brands will be able to target pristine, always-on Telkomsel audiences programmatically on InMobi Exchange via their preferred DSP platform,” Bedi said.

He added, “As mobile continues to dominate in terms of media time spent and grow rapidly as the preferred channel for commerce, we are doubling down on our focus on helping brands enhance their mobile marketing maturity. This partnership is another step in our endeavour to ensure that brands find solutions for the new world and are able to transition seamlessly into the era of privacy-first marketing.”

Meanwhile, Rangga Gandina, GM for data solutions business and partnerships at Telkomsel, commented that they are excited to help brands unravel the potential of their own big data and enhance every brand’s consumer insight and mobile audience strategy. He added that while consumers are completely mobile-first today, brands are yet to get their audience strategy right for this medium.

“The Telco big data combines contextual consumer insights from Telkomsel’s owned and operated platforms and other services to power deterministic audiences behavior with customer-centricity insight, in a privacy-compliant manner according to Indonesian regulation,” Gandina said.

InMobi previously announced its partnership with Gojek, a mobile on-demand services and payments platform, to enhance advertising, consumer intelligence and identity resolution for brands in Southeast Asia.

Jakarta, Indonesia – To further strengthen the esports ecosystem in Indonesia, telecommunication company Telkomsel has launched the third edition of its national-level event Dunia Games League (DGL) this year. 

Following the previously successful editions of DGL, which attracted tens of thousands of gamers that participated, and captured millions of esports enthusiasts that streamed the event, this year’s event aims to reach more players and fans throughout the country.

The DGL 2021 will be bringing together PlayerUnknown’s Battlegrounds (PUBG) Mobile game enthusiasts from all over Indonesia, and will target thousands of professional and amateur teams to participate. 

Online registration will be from 16 April to 31 May. All participants will compete in the Qualifier and Play-Ins round between 5 June to 11 July, and thereafter, the best players will compete in the Grand Finals on 17 to 18 July for a total prize of more than US$40K. 

“Telkomsel, through Dunia Games, strives to create more opportunities for Indonesian online game enthusiasts to sharpen their skills and competitiveness. The return of DGL is one of the manifestations of our passion to enable gamers to share their interests, connect, and collaborate for a more holistic esports ecosystem in Indonesia,” said Rachel Goh, the marketing director of Telkomsel.

Meanwhile, Oliver Ye, the director of PUBG Mobile SEA, commented “We are proud to have PUBG Mobile in DGL these 2 years in a row with Telkomsel as the biggest telco operator in Indonesia. We were also happy to announce that the top 2 of DGL 2021 will be invited to our PUBG Mobile Indonesia National Championship 2021 Grand Final.” 

The whole event will be broadcasted live through the Dunia Games YouTube channel, MAXstream apps, and Dunia Games League website.