India – Axis Bank, in collaboration with marketing agency AutumnGrey, a Grey company, has launched Achh.ai—a platform designed to make Diwali shopping more meaningful by merging festive rewards with the spirit of kindness.
Achh.ai enables users to explore exclusive offers while receiving gentle reminders to embrace kindness, capturing the true spirit of Diwali. With options to type or speak to find deals, the platform ensures a seamless, user-friendly experience that adds a mindful touch to festive shopping.
The name ‘Achh.ai’ is derived from the word ‘Achhai,’ meaning kindness or good deeds. This platform’s unique approach aligns with Axis Bank’s philosophy of ‘Dil Se Open,’ expanding this spirit of openness to embrace acts of achhai (goodness) during a season when giving holds special significance.
Anusha Shetty, chairperson and group CEO of GREY India, shared, “We envisioned Achh.ai as more than a tool for finding discounts; it’s a celebration of kindness and community. It’s our way of bringing a little more ‘achhai’ to each shopping moment, elevating festive buying to something more impactful.”
The ongoing Achh.ai campaign is live across major social media platforms, including Facebook, YouTube, and X, and has generated enthusiastic responses. Influencers like Jatin Sapru, Karan Wahi, Nupur Sanon, and Saransh Goila have shared their experiences with Achh.ai, highlighting its impact across food, shopping, travel, and more.
