India – To mark International Women’s Day, Luminous Power Technologies and AutumnGrey, a Grey company, have launched the latest edition of their #WomenInEnergy campaign, aiming to break subconscious gender biases in STEM (science, technology, engineering, and mathematics).
Now in its third year, the latest #WomenInEnergy campaign challenges the unspoken assumption among Indians that fathers or male family members are the go-to experts for STEM-related homework and projects, subtly undermining women’s potential and capabilities in these fields.
The campaign film depicts a school science exhibition where a young girl presents her solar energy model. Instead of recognising her achievement, judges and teachers question if her father helped her—reflecting a deep-seated bias that links STEM expertise to men. The film challenges this stereotype by revealing that her mother, a chief engineer at Luminous Solar, is her true inspiration.
Speaking about the campaign, Anusha Shetty, chairperson and group CEO of Grey India, said, “People often talk about empowering women, but true empowerment means facing hidden biases that hold them back. This film explores this reality, highlighting how even well-meaning individuals can support stereotypes subconsciously. Our humble effort, through this film, is to create a world where every girl overcomes these biases and shines brightly.”
Neelima Burra, chief strategy transformation and marketing officer at Luminous Power Technologies, shared, “The #WomenInEnergy campaign has been a journey of showcasing the remarkable contributions of women in energy, a sector that has long been perceived as male dominated. Through this film, we want to celebrate the women who continue defying expectations, leading innovations, and inspiring future generations to pursue careers in energy and STEM. This campaign is just one part of our broader commitment to diversity, equity, and inclusion.”
Burra also highlighted Luminous’ month-long Inclusion Month celebration, aimed at driving real, measurable change across the organisation by empowering women, fostering allyship, and embedding inclusion as a way of life.
“During Inclusion Month, we go beyond discussions and workshops to drive actionable change, setting the stage for sustained progress throughout the year. This initiative features candid dialogues, leadership discussions, employee workshops, and events across multiple locations, each designed to drive impact and solidify inclusion as a way of life. This commitment is what helps us move beyond targets and statistics, making inclusion an integral part of who we are,” she added.
