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Pos Malaysia’s new brand film reflects how they are ‘more than just a post office’

by Teddy Cambosa

-

October 11, 2024

Pos Malaysia’s new brand film reflects how they are ‘more than just a post office’

Kuala Lumpur, Malaysia – Pos Malaysia has recently released a new animated brand film that showcases the company’s transformation story over the past two centuries to become more than just a post office for the populace today, and its steadfast commitment to delivering connections and improving lives.

The animated brand film is part of Pos Malaysia’s activities as it joins other postal entities globally in celebrating World Post Day 2024.

Pos Malaysia is slated to kick off the promotion of its new brand film from 9 October on various touchpoints including social media and digital billboards. This is followed by a series of activities that will be held at the post offices, with limited edition merchandise up for grabs for customers who make transactions at any of the post offices from 16 October until 31 December 2024.

Syed Faisal Albar, chairman of Pos Malaysia, said, “This short film not only pays homage to Pos Malaysia’s rich and long-standing heritage in the country but more importantly it signifies our commitment to continuously meeting the changing needs of the people of Malaysia in this digital age.”

He added, “Today, Pos Malaysia no longer just delivers mail and parcels; we now offer a variety of innovative products and services, ranging from end-to-end logistics, and aviation (ground handling), to retail and digital solutions. We have come a long way in our purpose of connecting people and businesses for a better tomorrow.”

The theme for this year’s World Post Day, “150 years of enabling communication and empowering peoples across nations”, took centre stage at the local celebration held at Pos Malaysia’s headquarters in Dayabumi Complex earlier today. The event was graced by YB Fahmi Fadzil, Minister of Communications, and YB Teo Nie Ching, Deputy Minister of Communications.

Related Tags Malaysia Marketing Campaign Pos Malaysia
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