Singapore – Social media platform X, formerly Twitter, has appointed Angela Zepeda as its new global head of marketing, aiming for innovation and brand growth.
With expertise in digital marketing, Zepeda has handled senior roles prior to gaining her post at X. She formerly served as chief marketing officer at Hyundai for five years, until the company restructured to split its marketing functions, thus removing the title. She also worked at Innocean USA as managing director, Quigley-Simpson as chief executive officer, and Campbell Ewald as chief marketing officer.
Linda Yaccarino, chief executive officer at X, welcomed Zepeda in a post.
“Today, I am delighted to welcome Angela Zepeda to X as our new Global Head of Marketing. X is the world’s most meaningful platform so it was essential to hire an exceptional leader like Angela to further shape our transformation,” Yaccarino said.
“Most recently serving as CMO/Chief Creative Officer for Hyundai, Angela brings incredible experience and expertise, understands how to grow a brand globally and is exactly the right person to lead X’s marketing as we accelerate our innovation. Looking forward to all of the great work to come!” Yaccarino added.
Zepeda is the first to be appointed to the role since Elon Musk took over the company in 2022.
