Singapore – Chinese sportswear brand Xtep has launched its first Asian running club store at Singapore’s Kallang Wave Mall, combining retail offerings with a dedicated community space for runners.
Positioned as more than a retail outlet, the Xtep Running Club (XRC) serves as a hub for local runners, offering high-performance gear alongside immersive displays and multi-category presentations. The store also provides services tailored for professional athletes, including marathon events, training camps, coaching sessions, and pacer programmes.
Designed as both a retail destination and community base, the XRC will host group runs, training sessions, and member activities. Products range from performance footwear for competitive athletes to versatile apparel suited for training and daily wear.
Guided by the principle of “professional runners influence mass runners”, the brand aims to appeal to elite competitors who validate product performance, while also engaging beginners and recreational runners.
Xtep’s entry into Singapore builds on the country’s strong running culture, supported by marquee events such as the Standard Chartered Singapore Marathon and a growing calendar of community runs.
To mark the opening, Xtep held a kickoff “XRC RUN” on September 20, where more than 200 participants joined a community run starting outside the store. The event highlighted both the enthusiasm of Singapore’s running scene and Xtep’s efforts to connect with it.
The store reflects Xtep’s wider goal of linking professional running with everyday participation, positioning the space as a venue where runners can find equipment, receive guidance, and share experiences.
This latest expansion follows the brand’s opening of its first mono store in Malaysia in November 2024, dedicated to sports enthusiasts seeking athletic apparel, footwear, and accessories.
