Mumbai, India – Blockchain technology firm Xfinite Ventures and influencer marketing agency MAD Influence have entered into a strategic partnership to help influencers and fans enter the Web 3.0 economy, including NFTs and the metaverse.
The Web3 economy refers to the iteration of the world wide web based on blockchain technology, which incorporates concepts such as decentralisation and token-based economics.
In the coming months, Xfinite and MAD Influence aim to provide a platform for influencers to transition to creator first digital communities in the metaverse, spread awareness about the potential for blockchain applications like NFTs in everyday life, and help fans gain exclusive access to their favourite personalities.
Speaking on the partnership, Swaneet Singh, CEO of Xfinite and Mzaalo, said, “The future of the digital economy will be built on the content, commerce, and community model. Creators and their fans are at the centre of this. In that regard, we’re very excited to partner with MAD Influence to make this future a reality. With their expertise and ecosystem of creators, we want to show what blockchain-powered tools can do.”
Meanwhile, Gautam Madhavan, founder at MAD Influence, commented, “We are really excited to partner with Xfinite on this new journey. With their expertise of the blockchain universe and our expertise in the Influencer universe – I’m sure we will be opening up a new economy for this market. NFTs and Metaverse not only will benefit our influencers but also to the brand ecosystem that are associated with us.”
Xfinite’s soon to be launched NFT marketplace, MzaaloNFT will connect consumers and NFT collectors to native and globally acclaimed artists, celebrities, athletes, millions of digital collectables, and more. The ecosystem is powered by the Xfinite Entertainment Token (XET) built on the Algorand blockchain.