Jakarta, Indonesia — Global social entertainment platform WePlay has launched a football-themed campaign with Indonesia national team player Justin Quincy Hubner, strengthening fan engagement by giving supporters a platform to celebrate and share their hopes for the future of Indonesian football.
The campaign encourages Indonesian users to participate through WePlay’s in-app Plaza and its official Instagram account by posting messages for Hubner and sharing their aspirations for Indonesia to qualify for the FIFA World Cup.
The collaboration reflects WePlay’s strategy of combining sports, social interaction and digital entertainment to create more meaningful community experiences for young audiences.
By encouraging fans to contribute their own messages and interact with one another, the campaign seeks to turn football passion into active online participation.
Participants who join the campaign using the designated hashtags, comments, and friend interactions stand a chance to receive exclusive rewards, including limited-edition WePlay x Justin Hubner jerseys, a signed co-branded jersey, a Football Star avatar frame and in-app coin prizes.
Hubner, who currently plays for Dutch Eredivisie club Fortuna Sittard and represents the Indonesia national team, serves as the centrepiece of the campaign, reinforcing its focus on supporting Indonesia’s football ambitions.
Looking ahead, WePlay said it plans to introduce more localised campaigns that combine sport, gaming, and social entertainment, giving young users new ways to express themselves, connect with others and participate in conversations around shared interests.
The initiative also supports the platform’s wider goal of building stronger digital communities by creating experiences that go beyond entertainment and encourage meaningful interaction among users.
