What’s NEXT 2023: Events in Asia Pacific

Many brands still look at events as just a marketing channel, organise one-off events for product launches, for generating leads or do any other brand-building exercises. But that’s a playbook of the past.

With the fast-evolving event technology, successful brands can now leverage events to create brand communities to educate, engage and influence their consumers and customers and effectively use events for commercial success. But how?

To equip event planners and marketers with the latest trends and insights on how organisations can build engaged and sustainable event-led communities, MARKETECH APAC gathers industry experts in the region to share the winning formula to future-proof event strategies.

Agenda

03 November 2022

2:00 pm

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2:40 pm

SGT

Panel Discussion: The secret to building event-led communities

Why event led communities are critical to differentiate in a crowded market
How to build an engagement strategy that stands apart
How to activate and test membership models with engaging content
Where to get started, what to measure in building event-led brand communities

Amit Wadhwa

CEO

Dentsu Creative India

Milca Javier

Head of Marketing

Generali Philippines

Razlan Manjaji

Director, Global Events

South China Morning Post

Sophie Ahmed

SVP Market Strategy

Hubilo

03 November 2022

2:40 pm

-

3:00 pm

SGT

Fireside chat: Reimagining event monetisation with 365 communities

What is a 365 community and how to monetise them
How building a 365 community allows for greater personalisation for your events
How to partner with event tech/Hubilo to define your community features, design and goals

Register

Speakers

Amit Wadhwa

CEO

Dentsu Creative India

Here

No bio found.

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Milca Javier

Head of Marketing

Generali Philippines

Here

No bio found.

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Sophie Ahmed

SVP Market Strategy

Hubilo

Here

No bio found.

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Razlan Manjaji

Director, Global Events

South China Morning Post

Here

No bio found.

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Hubilo

Hubilo is the event professional’s event platform for live, hybrid, and virtual events. Founded over 5 years ago to revolutionize engagement at in-person events, the company makes it easy to bring people together anywhere, anytime. Hubilo’s powerful engagement features, personal client experience team, and custom branding tools have helped create over 12K events and counting. Headquartered in Bangalore and San Francisco, Hubilo’s nearly 400 employees are dedicated to co-creating the world’s most important events: yours.