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Unilever Philippines joins Grab to launch Safer Meals campaign

by MARKETECH APAC

-

September 2, 2020

Manila, Philippines – Grab Philippines has tied up with Unilever Philippines to launch the Safer Meals Philippines campaign, a program which provides hygiene kits to GrabFood merchant partners and delivery partners. 

Through the kits, Grab aims to ensure utmost safety and hygiene at every stage of the food delivery life cycle. Part of the kits is Unilever’s newly launched Lifebuoy sanitizer and Cif multi-purpose cleaner. 

According to a press statement by Grab Singapore, the partnership with Unilever covers the whole of Southeast Asia in the objective to protect Grab riders as well as to support the livelihoods of small business owners. 

GrabFood Philippines Head EJ Dela Vega said, “Keeping our communities safe is core to everything we do at Grab, and we are fortunate to find a partner in Unilever that shares this philosophy and be able to make a difference through our Safer Meals Philippines campaign.”

Since March, Unilever has been doing its part to support nationwide efforts in supplying basic goods and services amid the pandemic.

It announced its local response “Malasakit for All” (compassion for all) to support its employees, partners, and communities, where among the initiatives are the provision of hygiene relief packs and medical supplies to hospitals as well as NGOs and affected groups nationwide.

Unilever’s VP for Communications in Southeast Asia, Ed Sunico said, “Building trust across communities and consumers is a way to move forward from the challenging situation that we’re all facing right now.”

Related Tags GrabFood Pandemic Covid Grab Philippines Unilever Philippines Safer Meals Philippines Grab Delivery
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