Kuala Lumpur, Malaysia – Tenaga Nasional Berhad (TNB) has launched a new Hari Raya Aidilfitri campaign film titled “Raya Pertama,” focusing on themes of togetherness and the importance of strengthening community bonds in modern Malaysian society.
The initiative comes amid observations that close-knit community ties, once common in Malaysia, are becoming less prevalent—particularly in urban areas where interactions among neighbours are often brief and infrequent. In contrast, kampung life continues to reflect a stronger sense of openness and connection, making the festive season a time for reflection on social relationships.
The film follows Adam, a Chinese Muslim revert attending his first Raya celebration at his wife Maria’s kampung open house. While surrounded by festive cheer, the character initially struggles with a sense of not belonging.
His experience shifts after meeting Ujang, a young boy who helps him feel more at ease. Through this narrative, the film explores how small gestures can help bridge emotional and social gaps.
According to Samsul Ariffin Zainuddin, head of group corporate communications at TNB, “Raya Pertama” offers a meaningful perspective on festive celebrations by highlighting the importance of everyday human connections and how sincerity can foster a sense of belonging.
“This reflects TNB’s commitment to illuminating the lives of people. By highlighting values of connection and togetherness, we continue to share stories that resonate with the realities of everyday life,” he said.
Samsul Ariffin added that TNB will continue to play a vital role in providing a stable and reliable electricity supply, to ensure that every meaningful moment experienced by individuals especially during Hari Raya Aidilfitri can be celebrated joyfully and brightly.
The campaign was developed in collaboration with Chariot Agency, an affiliate of Naga DDB Sdn. Bhd., and Reservoir Production. “Raya Pertama” is currently available across TNB’s digital platforms.
