Tag: The Chariot Agency
Kuala Lumpur, Malaysia — CIMB Group has appointed Kuala Lumpur-based agency Chariot as a creative partner for its Malaysia brand team, marking one of the most significant creative account wins for an independent Malaysian agency in recent years. The appointment highlights the growing confidence brands...
The campaign is part of the brand’s ongoing “That’s a Nando’s Thing” platform and coincides with the introduction of new Sharing Platters and Quick Lunch Meals.
The free public activation is intended to make maritime careers more visible and relatable to visitors, particularly young women and girls who may not typically consider the industry.
Tenaga Nasional Berhad (TNB) has launched a new Hari Raya Aidilfitri campaign film titled “Raya Pertama,” focusing on themes of togetherness and the importance of strengthening community bonds in modern Malaysian society.
Developed by Chariot Agency, the film represents what the agency describes as an evolution in TNB’s festive storytelling, moving beyond traditional celebratory narratives to address social tensions and everyday misunderstandings.
Kuala Lumpur, Malaysia – Payments Network Malaysia (PayNet) has introduced a new campaign to promote DuitNow QR’s cross-border payment capability, aiming to position it as a seamless way for Malaysians to make purchases in Thailand, Singapore, Cambodia and Indonesia using the same banking or e-wallet...
Chariot will continue to handle creative duties for MISC Group, with new campaigns scheduled to roll out in the fourth quarter of 2025 and into 2026.
The campaign features a limited-edition cup cover styled after her signature paper bag, which quickly gained traction online. In-store, Gigi Coffee baristas donned full-sized bag replicas, translating the online concept into an offline experience.
Targeting young consumers in Malaysia and Singapore, the campaign champions hearty food as a simple comfort in a world obsessed with cold plunges and crystal healing.
The partnership with Chariot spans a wide creative scope—from seasonal drink campaigns and product launches to social-first content and purpose-led initiatives.
