Kuala Lumpur, Malaysia – OCBC Malaysia has tapped Omnicom Media Malaysia’s Ensemble in creating and launching a new campaign film as part of its Hari Raya campaign.
Titled “Di Samping Ayah” (translated as Beside My Father), the campaign film explores the idea of inheritance beyond financial wealth, focusing instead on the wisdom, values, and lessons passed down through generations.
The narrative plays on the word samping—a traditional Malay garment featured in the story—to symbolise heritage and cultural identity, while also representing the notion of living alongside the values passed down by a father.
The film portrays how the lessons and guidance imparted by parents can continue to influence future generations, even as individuals pursue their own paths.
Eddy Nazarullah, creative director of Ensemble, said, “Inspired by the true story of a team member and his late father, the film captures a familiar dynamic across Asia, where love is often expressed through actions, masked by discipline. Much like the samping itself, which carries tradition and identity, these unspoken lessons are passed down from one generation to the next, shaping us. We wanted to invite the audience into this story, to reflect on the unseen inheritance passed on through generations.”
According to the companies, the campaign reflects OCBC Malaysia’s positioning around legacy and long-term financial planning, while also emphasising the human connections that define family heritage.
Ann Lim, head of brand & communications of OCBC Malaysia, added, “At OCBC, we believe that true inheritance goes beyond financial wealth. It lives in the values, lessons, and quiet gestures that shape who we become.”
She added, “As a bank steeped in heritage, with roots in Malaysia spanning more than 100 years, we are ourselves a product of the legacy passed down through generations—anchored in values that continue to guide us. Through this film, we hope to remind Malaysians to honour the people who guide them and to cherish the connections that last across generations.”
The campaign film was produced by Passion Plus and directed by Rewan Ishak.
