Bangkok, Thailand – TikTok, Coca-Cola and M150 recorded the largest increases in advertising awareness in Thailand in November, according to data from YouGovBrandIndex.
TikTok led all tracked brands, posting a 15.5 percentage point increase in Ad Awareness over the period. The platform’s score rose from 58.4% on October 27 to 73.8% on November 24. The increase coincided with TikTok’s announcement of a major investment and expansion plan in Thailand, which includes scaling local content operations and strengthening partnerships with Thai creators and brands.
Coca-Cola ranked second, with Ad Awareness rising by 10.9 percentage points, from 36.4% on October 26 to 47.4% on November 24. The uplift aligned with the rollout of a new advertisement released on December 4, 2025, titled “Win FIFA World Cup 26 Trophy Tour with Coca-Cola.”
The campaign promotes a local contest offering consumers the opportunity to attend the FIFA World Cup Trophy Tour event in Thailand in January 2026. The brand also launched its global “Refresh Your Holidays” campaign during the same period, featuring AI-generated festive content across digital and media platforms.
M150 placed third, recording an 8.5 percentage point increase in Ad Awareness. The energy drink brand’s score rose from 33.2% on October 27 to 41.7% by November 11. The growth coincided with its ongoing “Live Beyond Work” campaign, which positions the product as a lifestyle-oriented beverage beyond work-related consumption.
