Singapore – SKALE, an all-in-one marketing tool, is launching a one-of-its-kind campaign for SMEs in Singapore that aims to help businesses bounce back from the impact of the pandemic.
In a nutshell, the campaign will be allowing up to 2,000 brick-and-mortar SMEs to offer deals and promotions to shoppers nationwide via hyper-local digital vouchers, where all marketing costs will be covered.
Called, ‘Promosnear.me: Voucher Fest 2021’, the campaign aims to increase physical stores’ customer footfall and drive higher sales. As part of the initiative, SKALE will be funding all marketing investments and will be providing full marketing support utilizing SKALE’s very own Digital Voucher solution as well as its solutions for geo-fencing ads and gamification to bring customers back to stores.
The campaign is done in collaboration with The FinLab, the innovation accelerator powered by UOB and SGInnovate. The campaign will be running for three months long, from the period of 17 September 2021 to 20 December 2021.
According to SKALE’s website, the voucher fest is open to all physical stores that are restaurants, fashion stores, spas, or those in entertainment, among others. The campaign is open to brick & mortar businesses that are in need of free marketing support, and SMEs that would like to digitize for free.
SKALE’s CEO Yuet Whey Siah said that the period of the pandemic has been highly crucial for many SME retailers, especially offline retailers.
“In the past 15 months, SKALE has worked with many offline retailers to help them recapture lost sales and to rebound from the impact of the 2020 Circuit Breaker. However, the latest tightening of measures presents them with a new reality – that there is an increased importance to digitize and leverage technology to sustain business growth,” said Yuet Whey Siah.
For interested small- to medium-sized physical businesses, SKALE is already live in offering an event brief that would explain the specifics of the campaign and what the program has in store for businesses. By registering on its website, SME owners can pick their convenient schedule for the briefing.
SKALE revealed some of the brands that are already participating which include Four Seasons Durian, Edith Patisserie, Big Fish Small Fish, and also Trehaus.