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Tag: The Tourism Authority of Thailand (TAT)

0318 TAT healing journey
TAT promotes wellness-led travel through ‘Healing Journey Thailand’ campaign
Posted on March 18, 2026
by Melissa Reyes
Bangkok, Thailand – The Tourism Authority of Thailand (TAT) is promoting wellness and purpose-driven travel through its global “Healing Journey Thailand” campaign, as part of efforts to position the country as a high-value tourism destination. Launched in January under the concept “Healing is the New...
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0311 One Piece Lumphini
Netflix, TAT turn Lumphini Park into the ‘Grand Line’ for ONE PIECE fans
Posted on March 11, 2026
by Melissa Reyes
Bangkok, Thailand – Lumphini Park has been transformed into a ONE PIECE fan zone as the Tourism Authority of Thailand (TAT), the Bangkok Metropolitan Administration, and Netflix launched “GRAND LINE IN THAILAND”, an on-ground activation celebrating the premiere of ONE PIECE Into the Grand Line. Running...
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0310 Hat Yai TAT
TAT stages food trail and stamp passport activation to promote tourism in Hat Yai
Posted on March 10, 2026
by Melissa Reyes
Bangkok, Thailand – The Tourism Authority of Thailand (TAT), in collaboration with the Kao Kon La Kao Foundation and Hat Yai Municipality, organised a community walking event in southern Thailand as part of efforts to support tourism recovery in the region following floods in late 2025. Held on 8 March...
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0304 TAT Mastercard
TAT partners with Mastercard on AI-powered upgrade of ‘Amazing Thailand’ app
Posted on March 4, 2026
by Melissa Reyes
Bangkok, Thailand – Tourism Authority of Thailand (TAT) is set to roll out an updated version of its Amazing Thailand mobile application on 15 March, developed in collaboration with Mastercard. The revamped application will introduce an AI-powered chatbot designed to provide real-time assistance and...
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0302 Tomorrowland TH
TAT announces Tomorrowland Thailand to support event-led tourism strategy
Posted on March 2, 2026
by Melissa Reyes
Bangkok, Thailand – Tourism Authority of Thailand (TAT) has announced that Tomorrowland will be staged in Asia for the first time, with the event set to take place in Pattaya from 11 to 13 December. The electronic dance music festival is traditionally held in Antwerp, with select editions mounted in...
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0218 TAT drive tourism
TAT launches ‘drive tourism’ campaign, spotlighting local delicacies from eastern Thailand
Posted on February 18, 2026
by Melissa Reyes
Bangkok, Thailand – The Tourism Authority of Thailand (TAT) Eastern Region has partnered with the Thailand Gastronomy Network, Krungthai Card, and SIXT Thailand, alongside regional stakeholders, to launch a tourism initiative titled “EAT THE EAST: THE GRAND ROAD TRIP”. The campaign seeks to promote local...
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0211 The Mall Group CNY
Joy, luck, and love inspire The Mall Group’s Chinese New Year festival in Bangkok
Posted on February 11, 2026
by Melissa Reyes
Bangkok, Thailand – The Mall Group will stage its Chinese New Year activation under the theme Joy, Luck, Love, running from 12 to 22 February across its flagship shopping centres, including Siam Paragon, Emporium, EmQuartier, and Emsphere. The event is developed in partnership with the Tourism Authority...
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iconsiam cny
ICONSIAM blends culture and commerce with large-scale Chinese New Year festival
Posted on February 6, 2026
by Melissa Reyes
Bangkok, Thailand – ICONSIAM has launched its Chinese New Year activation under the Lucky Angpao Mega campaign, headlined by a large-scale celebration titled ICONSIAM A Prosperous Chinese New Year 2026, which will run from 12 to 17 February at River Park.  The celebration is being hosted in collaboration...
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central cny article
CentralWorld rolls out month-long Chinese New Year celebrations in Bangkok
Posted on February 3, 2026
by Melissa Reyes
Bangkok, Thailand – CentralWorld is set to stage a month-long Chinese New Year celebration in Bangkok with the launch of its “The Great Chinese New Year 2026” campaign, running from 30 January to 1 March. An in-person event will also be hosted from 12 to 17 February at CentralWorld Square, showcasing...
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CENTRAL PATTANA CHRISTMAS
Thailand lights up as Central Pattana unveils nationwide Disney Christmas spectacular
Posted on December 8, 2025
by Sharona Nicole Semilla
Bangkok, Thailand — Central Pattana has partnered with the Tourism Authority of Thailand and The Walt Disney (Thailand) to launch The Magical Stars, an 800-million-baht year-end campaign designed to boost Thailand’s economy and tourism through a large-scale festive experience running from November 14, ...
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