Tag: Travel

Thailand – Klook, a travel and leisure e-commerce platform, has signed a Memorandum of Understanding (MoU) with Central Pattana plc, Thailand’s retail-led mixed-use real estate developer and operator of central shopping centres, residential and office buildings, and hotels, to boost inbound tourism to Thailand.

The partnership, which begins in October 2022, seeks to leverage the strengths of Central Pattana’s leading retail presence, which encompasses over 37 shopping centres across Thailand’s most popular destinations, with 19 branches located in 15 provinces, both in major and secondary cities, and Klook‘s digital reach and global user base, to position Thailand as the destination-of-choice for travellers from key Asian markets, including Singapore, India, Malaysia, and Vietnam. 

Moreover, the partnership will also include a variety of digital marketing initiatives and online-to-offline (O2O) campaigns to increase the visibility of Thailand’s tourism businesses and exposure to international markets. Klook will also collaborate with Centara Hotels & Resorts, the Thailand-based hotel chain, to offer customers specially curated deals and seamless accommodation booking experiences.

Marcus Yong, Klook’s vice president of global marketing, commented that they are excited to be the first travel and leisure e-commerce platform to partner Central Pattana on an integrated marketing campaign to drive tourist arrivals and increase spending in Thailand.

He further shared that partnership enables them to tap into their respective strengths and innovate on offerings that combine travel and retail to help build travellers’ confidence and drive recovery.

“At Klook, we are ramping up to support and drive the next stage of travel recovery in Thailand, which will not only see tourists resuming their favourite pre-pandemic activities like eating local cuisines and shopping, but also branching out to discover more of what Thailand has to offer,” said Yong.

Meanwhile, Nattakit Tangpoonsinthana, executive vice president of marketing at Central Pattana plc, noted this partnership will enable Central Pattana to leverage Klook’s digital capabilities, strong user base and presence in multiple markets to capture new audiences.

“We look forward to working closely with Klook to create joint offerings that will attract and help us welcome more tourists back to Thailand by launching exclusive promotions for foreign customers: get a free Starbucks e-Coupon worth 100 baht when spending 2,000 baht, a free Klook discount code worth 200 baht when spending 2,000 baht on shopping at Central Ayutthaya or 2,500 baht at centralwOrld and Central Phuket. Organising the ‘Pick Up & Drop Off One-Day Tour’ area for international tourists at both centralwOrld and Central Ayutthaya in addition to Klook Downtown Service Counter at centralwOrld, the first comprehensive tourism service in Bangkok,” said Tangpoonsinthana.

Singapore – Changi Airport Group has extended its partnership with global professional services Accenture for the next three years to further transform operations and enhance the experience for travellers visiting Changi Airport in Singapore. This partnership began in 2019 with the establishment of a digital factory, known as DIVA — for digital, innovation, ventures, and analytics — designed to enable CAG to develop, experiment and launch new digital products and services.

Through the extended partnership, the two organisations will be leveraging innovative technologies such as extended reality, machine learning, Internet of Things, and edge computing to enable Changi to seamlessly engage travellers at various touchpoints, from before they arrive at the airport to after they leave. There will also be knowledge and skills transfer to the CAG team.

Adopting a customer-centric approach based on rapid prototyping, both organisations will be jointly designing and rolling out new digital products across Changi, which includes a new loyalty platform that will enable customers to earn points for both spending and travelling, redeem loyalty points across channels in one place and provide more redemption choices, encouraging customers to stay engaged and connected. By integrating data from various sources, the platform will allow Changi to understand its customers better, as well as enable the company to provide them with highly personalised communications, experiences, and offers.

Moreover, Accenture will be implementing a centralised identity and access management solution to help improve data security and privacy. This will eliminate the need for customers to sign in through multiple accounts to access different applications.

Jean Hung, group senior vice president for Enterprise Digital Ecosystem & Business at CAG, shared that in this next phase of their digital transformation journey, how they deliver the unique Changi experience, whether offline or online, to their customers remains key. 

“Our vision is to build deeper relationships with our customers and strive to serve them even better through innovative and interactive digital solutions. We are happy to extend our collaboration with Accenture, who has proven to be a valuable partner with the ability to combine innovative design capabilities with technology and industry expertise,” said Hung.

Meanwhile, Wee Wei Ng, Accenture’s country managing director for Singapore, said they have been working closely with CAG to implement digital enhancements and infuse a culture of experimentation. 

“As the line between the physical and digital continues to blur, organisations have the opportunity to address issues like trust, sustainability, safety, responsible access and use, diversity and more, helping set the stage for the future. We see many new possibilities to bring even more immersive collaborative, personalised and meaningful experiences to CAG’s customers,” she added.

Divyesh Vithlani, senior managing director and SEA market unit lead at Accenture, commented, “We aim to leverage emerging technologies such as Web3 to help Changi connect its customers, partners and their workforce to give everyone greater choice and control over how they work, live, play and learn while building a greater sense of community and culture. Facilitating knowledge and skills transfer to Changi’s employees will also enable Changi to be more self-sufficient to achieve better business outcomes.”

Singapore – Marriott Bonvoy, a travel programme and marketplace under Marriott International, has launched its new campaign to celebrate the return of travel in APAC. Titled ‘Here’, the campaign builds on Marriott Bonvoy‘s global tagline ‘Where Can We Take You’, with ‘Here’ as an expression for revelling the authentic, relatable little moments missed by travellers.

Created in collaboration with Singapore-based creative company, The Secret Little Agency, the films were shot across Malaysia, Indonesia, Japan. and New Zealand. The films celebrate the power of travel with moments that everyone can relate to, from trips with best friends to family vacations. The idea also extends to the key visuals, from wading through the muddy but scenic green rice terraces in Bali, to getting unexpectedly caught in the lively celebration of Holi in India.

Bart Buiring, Marriott International’s chief sales and marketing officer for APAC, shared that while travelling can be about fabulous bucket-list destinations and dining in world-class restaurants or local food at hawker stalls; they recognise that there are likely also unexpected, spontaneous, and perhaps some less-than-perfect but memorable moments.

“With our new Marriott Bonvoy campaign, we hope to inspire travellers to embark on their next Asian journey and thoroughly enjoy the return of travel. We want to remind them that the joy of travel is as much about unscripted and authentic moments as the picture-perfect ones. It’s all these little moments that make big memories and leave you craving for your next adventure,” said Buiring.

The campaign is available in both digital and out-of-home media across APAC. The film and visuals will also be prominently featured across several locations including at Seoul’s Gimpo Airport, Tokyo’s bustling Shibuya Metro Station, and Melbourne’s Central Station. Moreover, it will appear on select inflight entertainment and across digital and social channels.

Travellers are also invited to join the conversation and connect with one another by using #TravelMakesUs to share their travel moments on Instagram and TikTok.

Kuala Lumpur, Malaysia – Super app Grab has launched a new feature called ‘Grab Intercity’ that allows users the ability to purchase affordable bus and ferry tickets on the Grab app. It also allows users to purchase direct bus routes to Singapore from Malaysia.

The addition of direct routes between Malaysia and Singapore represents the expansion of Grab Intercity to Grab users in Singapore. Users will be able to purchase bus tickets to over 30 destinations in Singapore from 11 different states and cities across Malaysia.

Routes between Malaysia and Singapore on Grab Intercity will be available for booking and purchase beginning 7th July 2022. In conjunction with the recent launch and expansion, users will also receive a 10% discount on all tickets booked through the service. 

To launch the service, Grab collaborated with Splyt and Easybook to adapt the service onto the platform, enabling users to book a ticket, pay with GrabPay and earn GrabRewards. 

Rashid Shukor, director of country operations and mobility at Grab Malaysia, said, “As a homegrown brand, we want to help Malaysians plan their travels conveniently and affordably with the use of technology. It’s only through collaboration with industry leaders across different sectors that we’re able to simplify routine errands such as planning for a holiday, making it even more seamless and rewarding at the same time.” 

He added, “Grab Intercity is no different. By growing our travel offerings, users can plan their holidays without the need for multiple apps or log-ins. We hope this enables a more convenient way for Malaysians to prepare for the upcoming Hari Raya Aidiladha too.”

Meanwhile, Minister of Transport Malaysia Datuk Seri Ir. Dr. Wee Ka Siong shared that by incorporating direct routes to and from Singapore, such efforts support the nation’s economic recovery by increasing channels for convenient travelling. 

“As travelling continues to be a key focus for many countries, facilitating the ease of cross border travels is even more vital than ever in helping the recovery efforts of our economy. Moreover, as borders continue to relax further all around the world, we foresee a further increase in travelling activity, both domestically and internationally,” Wee said.

He added, “This is why it is important for both private and public sectors to come together to play their part in contributing to economic growth in varied ways. With efforts such as this from Grab Malaysia, Malaysians and Singaporeans alike will not only have additional, convenient travelling options at their fingertips, but economies will be able to benefit too.”

Travel and tourism marketing has taken a different turn due to the COVID-19 pandemic. The major tourism industries have ceased activities in response to travel restrictions, which include the closing of airports, hotels, and travel agencies, as well as restrictions on mass gatherings worldwide, amongst others. This inevitably spills over to consumption behaviour where tourists have drastically shifted their lifestyles, coming to realise the risk and safety of the global health crisis.

Two years after the pandemic outbreak, travel restrictions and quarantines are now being lifted around the world. Many countries have started various marketing and promotional tourism campaigns to support travel recovery. For instance, the tourism marketing agencies of Maldives and Malaysia have recently announced their efforts in boosting inbound travel. Thailand has also launched many travel campaigns this year, like the recent partnership of the Tourism Authority of Thailand (TAT) and Thai AirAsia, jointly promoting travel to Thailand in key ASEAN and South Asian markets by utilising the airline’s increasing regional flight network.

Meanwhile, in the Philippines, the country’s Department of Tourism (DOT) has recently unveiled its new campaign called ‘It’s More Fun for All’, aimed at promoting inclusiveness and accessibility in the tourism sector. Moreover, DOT has launched a special playlist on Spotify, ‘Sounds More Fun in the Philippines’, which is a compilation of specially selected Filipino music that aims to welcome listeners back to the Philippine destinations they love, letting them relive epic travel memories. 

Another interesting campaign from DOT is the ‘ASMR Experience the Philippines‘ project, which seeks to bring people to certain destinations through ASMR videos that explore the natural sounds of a place, allowing one to tune into nature and be fully present in the moment.

As tourism in the Philippines has shown signs of bouncing back now that we are in the new normal, MARKETECH APAC’s The Inner State spoke with Maria Anthonette Velasco-Allones, Tourism Promotions Board Philippines’ (TPB) chief operating officer, and June Allenie Caccam, AirAsia’s head of marketing for the Philippines, to learn more about the marketing and promotional efforts of the travel and tourism industry today in the country.

Marketing and brand strategy of the Philippines’ tourism sector

While the pandemic has given the travel industry some pressing challenges, it also presented unique opportunities. According to Velasco-Allones of TPB, physical events and out-of-home advertising, which were very strong avenues for MICE and business travel promotions in the Philippines, were rendered moot at the height of the pandemic. However, the lockdown became an opportunity for the destinations to recuperate and recover from over-tourism.

At the same time, the Philippines took this time to rebuild a greener and more sustainable tourism industry. This allowed them to revitalise the tourism products they were going to market as soon as borders reopened.

“We increased our support to community-based tourism sites, providing various assistance in terms of enhancing capacities, particularly retooling skills in areas like digital marketing and leveraging the use of social media. Coincidentally, the pandemic made more tourists aware of the carbon footprint they leave when travelling; they now prefer less crowded destinations and those that support local communities,” said Velasco-Allones. 

Meanwhile, for airlines, Caccam listed some of the challenges they faced during the outbreak. This includes questions on safety, the uncertainty of lockdowns, changing intercity travel protocols, and emerging new COVID-19 variants, as well as the expenses to travel due to testing protocols and quarantine requirements.

“Along with the challenges came opportunities because people were forced to learn to adapt to new technologies and be more present online. Most brands fast-tracked their digital pivot to address the changing customer habits,” said Caccam.

In terms of the influence and marketing strategy reorientation in reigniting travel, TPB has developed new avenues to reach its stakeholders in the digital space.

“The pandemic [also] allowed us to strengthen our domestic tourism program. We were able to promote lesser-known destinations, and, through intensive policy implementation on health and safety protocols, we were able to reopen particular destinations and curate more exclusive experiences,” said Velasco-Allones.

For AirAsia, Caccam said they had to go back to the drawing board and identify the new pain points of its customers and the additional steps needed to include in their booking and travel journey. The airline has maximised all its digital assets to push relevant content to alleviate customers’ uncertainty like disseminating information about the different travel requirements and reminding them of the travel protocols a few days before their flight. 

“We also leveraged on ‘collaborative tourism’ and strengthened our partnerships with different stakeholders in the tourism industry such as the Department of Tourism, local tours and restaurants, and hotel and resort partners,” she added.

As the pandemic-related travel restrictions are now being eased, there are factors the tourism sector considers when creating tourism campaigns during the new normal. For TPB, the imperatives in creating tourism campaigns post-pandemic are revisiting the new avenues where the audience consumes content, redirecting its efforts in building travel confidence, and making sure that its tourism products and services are both sustainable and inclusive for this discerning market of travellers. While for AirAsia, the campaigns are now more personalised based on the segment, destination, and travel behaviour.

Future of tourism in the Philippines

Technology in the tourism sector will primarily be adopted in its marketing and business engagement from the point of sale to the collection of feedback, according to TPB.

Velasco-Allones noted, “Augmented Reality, Virtual Reality, and the Metaverse are just new platforms by which we intend to engage our current and potential consumers. The unique virtual environments will allow for availment, enjoyment, and sharing of tourism experiences in a broader more visually immersive digital world.”

Meanwhile, Caccam shared, “These technologies such as AR/VR and meta verse are innovative and creative channels that can help brands acquire new customers, provide a wider reach and upsell new products by bringing to their homes the brand experience.”

And now that the Philippines’ borders are open to international tourists, the tourism sector is working continuously on improving the systems to ensure that visitors will have a seamless and still fun experience for the duration of their stay in the country. 

Velasco-Allones said, “One of our approaches is keeping our tourists up-to-date with the latest travel advisories and health requirements for local destinations through digital innovations. The TPB also continues to enhance its digital content development and distribution to make sure we are able to promote the Philippines on all relevant platforms.”

Caccam also shared, “AirAsia is a digital and lifestyle platform for everyone and we aim to be our customer’s everyday app. We are more than just an airline, we are a one-stop-shop for all your travel and lifestyle needs.”

New Zealand – Eight in 10 New Zealand travellers are set to travel in the next 12 months but are less willing to share their personal information for both safety and personalisation, according to a report by global online travel company Booking.com.

The data found that New Zealand was ranked fourth as the country with the most travel confidence. With India topping the poll, Vietnam, China, Australia, Singapore, Hong Kong, Thailand, and Korea, as well as Taiwan, and Japan were also part of the ranking.

The same data also revealed that 79% of the surveyed travellers in New Zealand are most likely to travel in the next 12 months, while 49% consider leisure travel important during COVID-19, and 27% of the travellers would not postpone a trip despite the surge in COVID-19 cases.

Meanwhile, 41% are accepting anticipated travel disruptions, while 61% are comfortable with the reopening of borders. About 58% are also willing to share their personal information for safety, while 47% are willing to share their personal information for greater personalisation, and 58% have confidence with New Zealand receiving international travellers.

Moreover, the data shows that even with the resumption of international travel, a large majority of New Zealand travellers are likely to continue with domestic travel. Despite this, nearly half are likely to travel internationally in the next six months with the majority of travellers planning to travel within the APAC region. It also found that the pandemic has had some impact on the type of accommodation that travellers prefer with hotels emerging most popular, potentially due to a desire for more transparency around safety.

“The commissioned research polled 11,000 travellers from 11 countries and territories across Asia and Oceania between April and May 2022, combining this with the company’s proprietary data and insights as a digital travel leader over the past 25 years,” said Booking.com.

Singapore – Online travel provider Trip.com has selected Thailand as its first country destination that will be featured on their ‘Trip.Best’ list, which enables its global users to choose from the best hotel experiences the country has to offer.

The new Trip.com feature for users exclusively curates an extensive range of hotels to provide them with the best options available to make the best of their trips – faster and easier. ‘Trip.Best’ will be rolled out to include the most popular destinations around the world but has begun by taking on Thailand to showcase its ease of use.

The ‘Trip.List’ for Thailand introduces the country’s top hotels to Trip.com’s global users from the country’s four most popular tourism destinations of Bangkok, Chiang Mai, Phuket and Samui. They are also arranged into eight specially chosen themes – luxury, upscale, family, Instagram-worthy, scenic, local experience, villas, and gourmet & shopping.

“As one of the world’s favourite holiday hotspots, exotic and beautiful Thailand has recovered rapidly since the country eased its travel restrictions earlier this year and Trip.com data shows there is soaring demand from its users wanting to travel to it for family holidays and trips for couples,” Trip.com said in a press statement.

Meanwhile, Schubert Lou, chief operating officer at Trip.com, commented, “We want everyone to get the very best from Trip.com, which is why our new ‘Trip.Best’ feature will focus on Thailand – a world-renowned destination. We’re confident this will provide the best places to go, where to stay and what to experience throughout Thailand for all Trip.com users – and we look forward to making this feature a firm favourite for many more top destinations around the world.”

Among the top hotels included in the new ‘Trip.Best’ feature include The Peninsula Bangkok, Anantara Chiang Mai Resort, the Four Seasons Resort Koh Samui, and the exclusive Sinae Phuket Luxury Hotel in Phuket.

Singapore — New preferences are surfacing as travellers start to emerge from the thick of the COVID pandemic over the past two years. Outbound bookings grew four times in May in APAC compared to earlier this year, signalling that the travel bug is stronger than ever, with overseas travel firmly back on the table, according to a report by travel and leisure e-commerce platform, Klook.

According to the latest traveller trends research, users in APAC prefer travelling with friends, with only 30% expressing interest in taking a spontaneous solo vacation. This is a far cry from pre-pandemic days when 79% of millennials polled were more eager to embark on a solo trip. The insights reveal that travellers are craving shared experiences, especially after the pandemic.

The insights also showed that users in the region want to be pampered. 60% would rather indulge in a luxurious trip than embark on a backpacking holiday. Concurrently, they are also keen on taking slower vacations. 7 in 10 seek a laid-back trip over a rugged budget adventure – Singapore users come in above this average at 80%.

The pandemic has undoubtedly challenged many people, and travellers increasingly seek travel moments that help them unwind and relax to the fullest. In Singapore, 60% of users expressed their preference to relax in the most pampered way possible – starting off with breakfast in bed followed by a relaxing spa day.

Locally in Singapore, research also shows that 60% of users are seeking to escape the sweltering heat with a preference for visiting a cooler destination, compared to the 40% of users who said they prefer a tropical one for their next vacation. Interestingly, Klook’s insights also reveal that 6 out of 10 Singapore users also have a preference to splurge and indulge in luxury.

Sarah Wan, GM of Klook Singapore, said, “Travelling now is more than just taking a mental break. It’s about discovering what brings them joy and reconnecting with loved ones. With travel back on everyone’s agenda, we are excited to bring back the wonders of travel through our wide variety of experiences anytime, anywhere.”

Malaysia – Touch ‘n Go Group, via TNG Digital, owner and operator of Touch ‘n Go eWallet, together with AIA Malaysia, an insurance firm, has launched SafeTrip, a travel insurance plan for both domestic and international travel and covers travel inconveniences, medical expenses, personal accidents, and comes with extra COVID-19 protection. 

SafeTrip also gives international travelers an option to top-up their coverage for medical expenses related to Covid-19 to up to US$57,200 (RM250,000) in total, enabling them to satisfy the travel requirements of their destination country.

The company said SafeTrip costs just US$0.68 (RM3) per day for domestic trips and US$2.29 (RM10) per day for short trips in most Asian countries. Besides enjoying a rebate of up to 25% on their premiums for domestic plans and selected international destinations, Touch ‘n Go eWallet users will also receive an additional premium discount of 5% if they travel in a group of five and more.

Effendy Shahul Hamid, group chief executive officer (CEO) of Touch ‘n Go Group, said in celebration of the Hari Raya festival, the introduction of this second insurance product is timely as they expect to see more Malaysians making plans to make up for the lost time to reunite with their loved ones domestically and internationally. 

“SafeTrip is affordable and convenient to sign up for and it offers Touch ‘n Go, eWallet users, a rebate of up to 25% on domestic and international plans. Using technology and innovation effectively, we are excited to expand our services with AIA and offer this travel insurance to all our users,” Hamid said.

“We advise all users to ensure that they meet all travel requirements of their destination country to have a worry-free trip, as many countries mandate a certain amount of insurance coverage, especially on Covid-19 protection,” Hamid added.

Touch ‘n Go has been expanding its value-added services and has now included travel insurance as well, where users can buy this product directly from their Touch ‘n Go eWallet.

Users can select their travel destination, travel date, and the number of travelers to get a quotation instantly. Once payment is completed via the eWallet, users will be covered the moment their trip starts. 

Users can also submit a claim easier and faster as the entire process from claims submission to instant claims payout is performed online.

Ben Ng, CEO of AIA Bhd, commented, “Following the success of our first product collaboration, WalletSafe, the company is bringing yet another innovative and personalised solution to benefit Touch ‘n Go eWallet’s over 16 million users. SafeTrip could not have come at a more appropriate time as many are looking to resume travel plans with the reopening of borders.”

“We believe this product is set to provide our partner’s users with the much-needed peace of mind when they go on their trips, in line with AIA’s purpose of helping people live healthier, longer and better,” Ng adds. 

Since July 2021, TNG Digital and AIA had a long-term strategic partnership, paving the way for AIA to provide digital insurance solutions to users of Touch ‘n Go eWallet. 

Singapore – International one-stop travel service provider Trip.com will be hosting its #TripLiveShow 5.5 Super Saver Sale x LEGOLAND® livestream on 5 May 2022 on Facebook, specifically for its Singapore and Malaysia users, where it will be offering deals from participating hotels and attractions in Singapore, Malaysia, and Thailand.

The upcoming livestream will feature offers from destinations brands which include LEGOLAND® Malaysia Resort, Amara Sanctuary Resort Sentosa, Royal Plaza on Scotts, and Novotel Bangkok Platinum Pratunam, as well as Thistle Johor Bahru and Universal Studios Singapore.

Ru Yi, regional general manager of Trip.com, commented that it has been a challenging period for the tourism industry in the past two years during which domestic travellers have played a key role in supporting many tourism businesses. 

“Following the reopening of borders by many governments in recent months, we have seen strong demand for travel in the region – with particularly strong interest in destinations such as Singapore, Malaysia and Thailand. We are delighted to collaborate with various partners in the region, including LEGOLAND® Malaysia Resort, on our upcoming 5.5 Super Saver Sale campaigns in Singapore and Malaysia which are part of our ongoing journey towards the revival and recovery of tourism in Southeast Asia,” said Ru Yi. 

The platform said that the current sale, in particular partnership with LEGOLAND® Malaysia Resort, follows its successful livestream session in Bangkok earlier this month. It shared that the regional livestream events are part of its concerted efforts in partnership with various industry partners, to rejuvenate the travel and tourism industry across Southeast Asia. 

Thila Munusamy, director of sales & marketing at LEGOLAND® Malaysia Resort, said, “Since 2020, Trip.com has been actively identifying innovative and exciting approaches in engaging its users including livestream sessions while, at the same time, stimulating demand for tourism products. We are extremely excited to collaborate with Trip.com on the #TripLiveShow 5.5 Super Saver Sale x LEGOLAND® livestream. This timely travel showcase will allow us to present our offerings to travellers around the region and also inspire them to visit various Southeast Asian destinations as well. We look forward to collaborating with Trip.com and welcoming the world back to Malaysia.”

Viewers in Singapore and Malaysia will stand a chance to win exclusive prizes, including stays at LEGOLAND® Malaysia Resort, Pelangi Beach Resort & Spa, Langkawi, The Peninsula Bangkok and Sheraton Towers Singapore. For both Singapore and Malaysia viewers, daily flash sales on a number of destinations will be taking place at specified times from 5 – 9 May on the livestream on Facebook. 

For users in Singapore, they can also enjoy limited exclusive bank promo codes and S$55 coupons which can be used to offset hotel packages with a minimum spend of S$150. The top spender on Tours & Tickets (T&T) products will also walk away with a Sky-High Bento Cable Car dining experience (worth S$153). Apart from hotel and T&T packages, Trip.com’s 5.5 Super Saver Sale campaign will also include special flight fares. 

Meanwhile in Malaysia, flash sales will include those from Pullman Kuala Lumpur City Centre Hotel & Residences, Prescott Hotel Kuala Lumpur Medan Tuanku, Sunway Hotel Georgetown, Sunway Lagoon, Lost World of Tambun, and Genting SkyWorlds Theme Park. They will also be able to enjoy discounts on Malaysia Airlines and Firefly flights as well as on T&T products.