Tag: subscription

Singapore – Streaming giants Netflix and Disney+ are going head-to-head with their ad-supported subscriptions this year by announcing its latest adtech tie-ups. Disney+ has tied up with The Trade Desk while Netflix has tied up with Microsoft.

Both streaming platforms previously operate on an ad-free subscription basis, but have shifted to these ad-supported ones following competition and expansion to other regions, including Asia-Pacific. Disney+ had announced its intention to do so by late this year, and Netflix as well after reporting substantial loss in subscriptions in 2021.

In the tie-up between Disney Advertising and The Trade Desk, advertisers can access Disney’s portfolio of premium supply, rooted in secure data collaboration and powered by automation through Disney’s Clean Room technology.

In addition, said agreement will enable a first-of-its kind integration between Disney’s proprietary ‘Audience Graph’ and the open-source identity framework, Unified ID 2.0, within a secure environment. As a result, buyers will be able to discover more addressable, biddable inventory across the Disney portfolio, all validated by Disney’s proprietary Audience Graph.

Rita Ferro, president for advertising sales at Disney Media & Entertainment Distribution, said, “Disney Advertising had a bold vision backed by proven results from the start, and we’re thrilled to continue to deliver on our commitment to power greater automation and addressability for our customers through this expanded deal with The Trade Desk.”

She added, “We have spent years investing in our data and technology strategy to create innovative solutions for advertisers to engage their audiences with greater precision and accuracy in a privacy-focused way. This first-to-market capability sets the stage to empower access to the Disney portfolio, validated by powerful audience insights, in a way that’s automated and accessible.”

Meanwhile, Tim Sims, chief revenue officer at The Trade Desk, commented, “With this agreement, Disney and The Trade Desk are pioneering a new approach to audience addressability in a post-cookie environment. By creating interoperability between Unified ID 2.0 and Disney’s Audience Graph, we are unlocking the opportunity for our customers to activate their first-party data at scale programmatically, against some of the world’s most premium content, across all channels. As a result, advertisers will be able to deliver relevant advertising, while ensuring consumers have more control of their own privacy.”

On the other hand, the partnership between Netflix and Microsoft is that it allows marketers to look to Microsoft for their advertising needs and will have access to the Netflix audience and premium connected TV inventory. All ads served on Netflix will be exclusively available through the Microsoft platform.

Greg Peters, COO at Netflix, said, “Microsoft has the proven ability to support all our advertising needs as we together build a new ad-supported offering. More importantly, Microsoft offered the flexibility to innovate over time on both the technology and sales side, as well as strong privacy protections for our members.”

He added, “It’s very early days and we have much to work through. But our long-term goal is clear: More choice for consumers and a premium, better-than-linear TV brand experience for advertisers. We’re excited to work with Microsoft as we bring this new service to life.”

Kuala Lumpur, Malaysia – The airasia Super App has announced the roll-out of its new subscription plan called SUPER+ across Thailand, Malaysia, Indonesia and the Philippines. Purchase for the new plan will be available from 28 March to 2 April this year, and only 200k subscriptions will be made available to the public.

Through the subscription plan, SUPER+ subscribers will be able to fly anywhere with unlimited flight redemption for the subscriber across all AirAsia airlines with flight codes AK, FD, QZ, Z2 across the region, for both domestic and international destinations. In addition, users can enjoy unlimited free delivery for airasia food orders across all countries and locations where the service is available, as well as COVID pre-departure insurance coverage.

Subscribers can look forward to more benefits from across the whole airasia ecosystem that will be subsequently added as part of this subscription including discounts on airasia ride, airasia xpress, SNAP, hotels and more. 

According to Amanda Woo, CEO of airasia Super App, said that customers will get to experience the airasia Super App plus more with the SUPER+ subscription plan. She added that this is a smarter way to experience the new world of airasia as it allows the subscriber to fly anywhere, enjoy bigger savings and more rewards for their travel and everyday needs.

“SUPER+ is an unprecedented product in Asean which unlocks travel & lifestyle benefits like never before. We are proud to be the only super app in the market that is able to offer this one-of-a-kind subscription plan that includes both travel and lifestyle products and services, clearly positioning us the preferred provider for the region,” Woo said.

She added, “SUPER+ will certainly facilitate affordable and convenient travel for everyone to visit and explore the many destinations within the wide network connectivity of the AirAsia Aviation Group. Aside from that, subscribers also have access to the best of what airasia Super App has to offer through its various delivery verticals across the region.”

Kuala Lumpur, Malaysia – SUBPLACE, the newly launched subscription platform in Malaysia, has announced its #SUBportingTogether campaign, which will offer discounted subscription services for as low as RM1.   

As a first of its kind, SUBPLACE just launched last December to offer an all-in-one marketplace for subscription-based purchases. With this new campaign, SUBPLACE aims to assert its “commitment to help Malaysians get through this difficult time.”

The campaign will run from 1 February to 31 March 2021. Consumers will be able to subscribe to curated subscription boxes containing grocery products, daily necessities, and personal care products, among others, for a fraction of the price. 

Its lowest RM1 subscription deal subscribes users to a vegetable box, an enormous slash from the original RM13.77. Users will also be able to avail discounts from its other curated consumer subscription boxes such as its ‘Snack Pack’ SUB Box, ‘Mom’s Favourite’ SUB Box, and ‘Cook Easy’ SUB Box, which snips away about 20 % off the original fee.

SUBPLACE’s CEO Mak Wai Hoong said the campaign aims to shine more light on the subscription model, believing that many people are still unfamiliar with it. 

“Through this campaign, we hope to introduce consumers to the benefits of subscriptions, both in terms of convenience and cost savings,” said Wai Hoong. 

“We believe that the #SUBportingTogether initiative will benefit more than 100,000 people and help ease the economic pressure on consumers. It also tides businesses over these tough times with a stable recurring income,” added Wai Hoong.

All subscriptions must be placed between the promo period. Participating SUBPLACE merchants include Meet The Chili, Japanese beverage company Dydo Drinco, hairdressing product Mase Group, massage product Itsu, POS system Smart POS and safe box maker Falcon.

All subscription boxes are offered on a free delivery, with the RM1 vegetable box to be availed by pick-up.

Aside from the current promo, SUBPLACE has also launched its top pick deals with a limited period discount. Consumers can subscribe to top pick products at up to 50% discounted price. Participating merchants include The Fresh Company, Jom Makan Place, Ogawa, GOODNITE, Kuvings, among others.

Kuala Lumpur, Malaysia – As the product rental niche continuously grows, a brave new kid in the block has made its way into the Malaysia market – SUBPLACE, a lifestyle subscription platform, has soft-launched in the country. 

While most subscription markets comprise of independent players, SUBPLACE aims to pioneer a full ecosystem, where its platform brings in different partner brands, allowing consumers to subscribe to a wide range of products and services, ranging from daily necessities, personal care products to furniture, home appliances, and electronics.

With a subscription-based business model, our partners will benefit from a recurring income as well as easy financial forecasting and inventory management, which will ultimately help them achieve greater business sustainability.

Mak Wai Hoong (WH Mak), CEO, SUBPLACE
SUBPLACE’s CEO Mak Wai Hoong

“As for consumers,” its CEO added, “SUBPLACE will be able to offer them a wide variety of products and services with greater flexibility and convenience so that they can better plan their finances.”

All products and services on SUBPLACE are offered on a subscription basis, with non-edible products made available for lease or rent-to-own, where users only need to subscribe once to receive their products and services regularly.

The platform will be operating under two subscription models – SUB and SUB+. SUB is where users will be able to subscribe to their daily necessities and services such as cultured milk drinks, milk powder, diapers, cat food, and more. Products are available as a single plan or in bundles.

Additionally, subscribers are able to cancel subscriptions without obligations or continue the subscriptions on a monthly or long term basis. SUBPLACE’s partner, for example, Yakult, will then fulfill the order by delivering the product directly to the subscribers from their warehouse. 

SUB+, on the other hand, is its subscription for high-value products such as furniture, home appliances, and electronics, all of which come with a warranty as well as servicing and available at a low entry cost.

Mak Wai Hoong added, “We know that our customers want variety and discovery. For many, renting or subscribing to a product or service is also a way to try new things without the commitment of a purchase or concerns of contributing to the landfill. For example, if a person is not really sure if he is going to have a place for the couch a year from now when his lease is up, it feels good to know that he not going to be throwing it into a landfill.”

Aside from the new source of revenue and a prospect of a recurring income, SUBPLACE also aims to make things easier for businesses through its built-in payment gateway, data analytics, user risk assessment, as well as product and service fulfillment, and customer support, among others. 

SUBPLACE said it targets to engage more than 30,000 SMEs and businesses by the end of 2021. 

In early September, another subscription model e-commerce, PopWonders, has forayed into the Malaysia market, where the platform offers brand new items availed by consumers on “monthly boxes”.

Manila, Philippines – A good news for foodpanda users in the Philippines – its premium subscription service pandpro is now available in the country. 

Accordion to a report by Noypigeeks, the pro membership has already been rolled out in late October, with foodpanda only releasing its official promotions Sunday morning.

For a monthly subscription fee, users are granted three main benefits – free delivery, additional discounts, and more vouchers. 

For a minimum order of P400, foodpanda will be waving users’ delivery charge for the first five orders of the month. With discounts, members will be getting an unlimited extra 5% off of pick-up orders, albeit, not to be topped up on an existing promo. Meanwhile, the subscription also provides three additional 10% discount vouchers. 

The free delivery feature is applicable to all restaurants and shops. In addition, pandapro members will be able to receive other exclusive discounts of 20% and up. Both the subscription and application of benefits are available only through the mobile app.

Pandapro has been earlier rolled out in other Southeast Asia countries, such as in Singapore in February of this year.