Tag: Southeast Asia
The Kai Jai Ded, popcorn chicken drenched in spicy sauce, was first launched in February 2024 as a limited-edition offering.
Ta-ku will spearhead the creation of solutions while overseeing AirAsia’s creative strategy.
The films, titled ‘The Curious Case of Claire Charles,’ ‘Kari (Curry, 咖喱, கறி),’ and ‘Bubur Cha Cha,’ promote pro-social norms like mutual aid and appreciation within communities.
The revamped program includes enhanced free parking benefits, birthday vouchers, and a new membership tier called ‘Monarch’.
Singapore – PUMA Southeast Asia has launched a new campaign celebrating everyday runners. The campaign, titled ‘See The Run Like We Do,’ aims to inspire every runner to embrace their own unique journeys. With the rise of runners in Southeast Asia, PUMA highlights their challenges, including extreme humidity...
For our latest Agency Leadership Decoded series, MARKETECH APAC recently caught up exclusively with Munas van Boonstra, managing director for Southeast Asia at Monks to better understand her leadership style, and what advice she imparts to other agency leaders amidst an ever-changing industry landsc...
Kuala Lumpur, Malaysia – Malaysian WiFi service CONNECTme has launched a new campaign promoting accessible and affordable connectivity for all. The campaign produced with FCB SHOUT reflects the company’s commitment to providing connectivity even for Malaysians living in remote areas. The ‘CONNECTme...
There is something about concerts that is intrinsically euphoric – something in the thrill and energy in the air, multiplied by crowds. It is this feeling that makes it understandable how many people are willing to pay large sums to attend one. Watching live performances gives an elevated experience,...
Thailand – Centara Hotels and Resorts in Thailand has launched its brand refresh as Centara Life with the aim of highlighting its guest-friendly identity. The new brand identity ‘Elevate the Essentials’ comes with flexible and unique services for travellers. With flexibility at the center of new offerings,...
Jakarta, Indonesia – Video-sharing platform YouTube has announced its partnership with e-commerce platform Shopee to launch YouTube Shopping in Indonesia. The tie-up will also be released in Thailand and Vietnam in the following weeks. The collaboration allows people to purchase products displayed on...
