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Tag: Southeast Asia

Samsung to bring its free streaming TV service to Southeast Asia
Samsung to bring its free streaming TV service to Southeast Asia 
Posted on November 7, 2024
by Teddy Cambosa
With this, Samsung is the first Original Equipment Manufacturer (OEM) to launch a FAST service in the region. Samsung TV Plus is now available on millions of Samsung Smart TVs across Singapore, the Philippines, and from late November in Thailand.
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VivoCity reveals refreshed brand look to embody contemporary energy as lifestyle destination
VivoCity reveals refreshed brand look to embody contemporary energy as lifestyle destination
Posted on November 6, 2024
by Aliza Carmona
VivoCity, a lifestyle destination in Singapore, has revealed its refreshed brand look that embodies its contemporary energy.
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SEA’s digital economy to reach $263b in GMV this year: here’s what sectors drive increased tech adoption
SEA’s digital economy to reach $263b in GMV this year: here’s what sectors drive increased tech adoption
Posted on November 6, 2024
by Teddy Cambosa
From AI-driven travel planners to generative AI-based fraud detection, AI is delivering value across SEA's digital economy, with applications spanning various industries.
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Loqate to enhance businesses’ location data accuracy in SEA through partnership with GrabMaps
Loqate to enhance businesses’ location data accuracy in SEA through partnership with GrabMaps
Posted on November 1, 2024
by Aliza Carmona
Incorporating GrabMap’s high-quality location data into Loqate’s platform will enable its businesses to access more accurate and localised address verification services.
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85% of Singaporean prosumers deem travelling essential for mental well-being: report
85% of Singaporean prosumers deem travelling essential for mental well-being: report
Posted on October 30, 2024
by Aliza Carmona
Majority of Singaporean prosumers (85%) deem travelling essential for their mental well-being, according to a report from Havas Singapore.
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lazada-kantar-whitepaper-ai
Majority of Southeast Asian consumers trust AI for online purchases, personalised shopping
Posted on October 30, 2024
by Aliza Carmona
Majority or 88%, of consumers in Southeast Asia rely on AI-driven content and product recommendations for purchasing decisions, with 83% willing to pay more for AI-enhanced shopping experiences, reveals a whitepaper jointly developed by Lazada and Kantar.
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Iris Singapore appoints Paolo Agulto as executive creative director
Iris Singapore appoints Paolo Agulto as executive creative director
Posted on October 29, 2024
by Aliza Carmona
Creative agency Iris Singapore has appointed Paolo Agulto as executive creative director (ECD) to boost its creative output for clients.
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SEA-social-media-users-report
Southeast Asians rank amongst world’s most active social media users, spending over two hours online on average
Posted on October 25, 2024
by Aliza Carmona
Social media users make up 64.3% of Southeast Asia's population, surpassing the global average of 63.8%, according to a report by We Are Social and Meltwater.
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Bitget encourages crypto users to ‘Trade Smarter’ in latest campaign with Vantage Pictures
Bitget encourages crypto users to ‘Trade Smarter’ in latest campaign with Vantage Pictures
Posted on October 23, 2024
by Aliza Carmona
The ‘Trade Smarter’ campaign infuses humorous elements, veering away from the usual high-stakes tone of financial advertising. It aims to provide a sense of fun and relatability in crypto trading.
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grab-reckitt-rmns
Reckitt partners with GrabAds to drive growth across SEA using retail media network
Posted on October 22, 2024
by Aliza Carmona
Reckitt has teamed up with GrabAds, the advertising arm of Grab, to elevate brand visibility and drive sales across Southeast Asia by harnessing GrabAds' retail media network (RMN) capabilities.
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