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Tag: Southeast Asia

Yuliani Setiadi named as Edelman’s new head of digital for SEA, details future of digital experiences in the region
Yuliani Setiadi named as Edelman’s new head of digital for SEA, details future of digital experiences in the region
Posted on August 27, 2024
by Teddy Cambosa
In an exclusive interview with MARKETECH APAC, Setiadi details how her primary responsibility will be to lead Edelman’s digital strategy for client solutions across Southeast Asia, ensuring that their approach not only aligns with the fast-paced evolution of the market but also places trust at the core...
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MoneySmart on MoneyHero Group’s acquisition offer: ‘A definitive no’
MoneySmart on MoneyHero Group’s acquisition offer: ‘A definitive no’
Posted on August 24, 2024
by Teddy Cambosa
The MoneySmart board has unanimously determined that this approach is neither serious nor credible and that it will not be entertained.
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GrowthOps Asia elevates creative, performance teams
GrowthOps Asia elevates creative, performance teams
Posted on August 21, 2024
by MARKETECH APAC
Together, these strengthened teams underscore the company's commitment to delivering exceptional marketing and technology solutions and solidify its position as an industry leader. By strengthening these core capabilities, GrowthOps Asia aims to drive even greater success for its clients.
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Andrea Chuang moves to AirAsia MOVE as its campaign marketing head
Andrea Chuang moves to AirAsia MOVE as its campaign marketing head
Posted on August 20, 2024
by Teddy Cambosa
In an exclusive conversation with MARKETECH APAC, Andrea notes that in her new role, she will cover the main markets in Malaysia, Thailand, Indonesia, the Philippines and Singapore for all the AirAsia MOVE platform campaigns.
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McCann Worldgroup SEA launches content studios arm, to expand on social and influencer capabilities
McCann Worldgroup SEA launches content studios arm, to expand on social and influencer capabilities
Posted on August 19, 2024
by MARKETECH APAC
Operating out of both Singapore and Bangkok, McCann Content Studios will house the network’s social, editorial and influencer strategy capabilities; social creative ideation and content creation; in-house end-to-end production and post-production, social audience and connection strategies and activation;...
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maybank-fc-barcelona
Maybank extends partnership deal with FC Barcelona until 2027
Posted on August 14, 2024
by Aliza Carmona
Maybank has extended its partnership with FC Barcelona until 2027, continuing as the club's official bank in Malaysia and Singapore, a role it has held since their initial agreement in 2017.
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gushcloud new talents
Gushcloud boosts regional influence with 27 new signed talents Southeast Asian roster
Posted on August 13, 2024
by Aliza Carmona
Gushcloud International has expanded its Southeast Asian creator roster by signing 27 new exclusive talents in the first half of 2024, strengthening its position in the regional influencer market.
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Grab, Chope
Grab acquires Chope to empower small businesses and capture dining market
Posted on July 23, 2024
by MARKETECH APAC
Grab will acquire Chope's operations in Singapore, Indonesia, and Thailand. The acquisition of Chope will strengthen Grab's omni-commerce strategy and help it enhance its goal of conquering the dining-out market. 
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CARSOME secures RM100m in financing facility from AmBank Group to bolster capacity for future growth
CARSOME secures RM100m in financing facility from AmBank Group to bolster capacity for future growth
Posted on July 18, 2024
by MARKETECH APAC
This substantial funding will enable CARSOME to extend its reach, enhance its services, and drive sustained growth, reinforcing its commitment to delivering exceptional value across all facets of its operations.
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Around 68% of SEA retailers plan to increase social commerce investment over the next 12 months
Around 68% of SEA retailers plan to increase social commerce investment over the next 12 months
Posted on July 12, 2024
by MARKETECH APAC
According to the report, social commerce platforms are seeing staggering growth in the region, with platforms like TikTok projected to grow their user base in Asia-Pacific by 11.3% in 2024.
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