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Tag: Southeast Asia

Edelman strengthens public, government affairs capabilities in SEA with new leadership appointments
Edelman strengthens public, government affairs capabilities in SEA with new leadership appointments
Posted on April 15, 2026
by Teddy Cambosa
Tang and Yee form part of Edelman’s expanded Southeast Asia Public and Government Affairs team, which the firm said is designed to support CEOs, boards, and strategy leaders in aligning government engagement.
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Burda Media sale BurdaLuxury Jaipur Capital
Jaipur Capital takes over BurdaLuxury as Burda Media exits Southeast Asia
Posted on April 7, 2026
by Aliza Carmona
Singapore – Burda Media has sold BurdaLuxury, its Southeast Asia media business, to Singapore-based investment firm Jaipur Capital, with the transaction effective 31 March 2026. The deal covers Burda’s media operations in Thailand, India, Singapore, Malaysia, and Hong Kong. Jaipur Capital, a regional...
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Leverate Group appoints Din Sumedi as chief creative officer amid regional growth plans
Leverate Group appoints Din Sumedi as chief creative officer amid regional growth plans
Posted on April 7, 2026
by Teddy Cambosa
With more than two decades of experience in the creative and marketing industry, Sumedi is known for developing brand narratives and leading multidisciplinary teams to produce work across platforms. 
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VaynerMeVaynerMedia’s Marcus Krzastek on why SEA’s fragmentation is an advantage–and how the agency’s model responds to itdia Marcus Krzastek
VaynerMedia’s Marcus Krzastek on why SEA’s fragmentation is an advantage–and how the agency’s model responds to it
Posted on March 31, 2026
by Teddy Cambosa
As global and regional structures collide with the need for hyper-relevant execution, brands are being pushed to rethink how they balance scale with specificity, consistency with creativity, and technology with human insight.
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Empathy, value, and community: What SEA brands must understand about marketing to today’s parents
Empathy, value, and community: What SEA brands must understand about marketing to today’s parents
Posted on March 31, 2026
by Teddy Cambosa
To win in 2026, brands must move from being "commodities" to "trusted partners."
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Ellerton x VFS Global
VFS Global appoints Ellerton & Co. as PR partner for Southeast Asia
Posted on March 26, 2026
by Sharona Nicole Semilla
Singapore – VFS Global has officially appointed Ellerton & Co. as its public relations agency for the ASEAN region.  This strategic mandate encompasses Singapore, the Philippines, Indonesia, Thailand, and Vietnam, focusing on enhancing VFS Global’s engagement with media and key stakeholders. The...
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CHAGEE steeps Malaysia launch in hojicha, betting on shift to lower-caffeine teas
Posted on March 23, 2026
by Sharona Nicole Semilla
Kuala Lumpur, Malaysia – CHAGEE is brewing a case for roasted tea in Malaysia, as consumer tastes begin to tilt away from sugar-heavy staples. The Singapore-based chain has launched its Hojicha Genmai Milk Tea nationwide, positioning it as a seasonal lead product and a signal of where it sees demand...
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Lee Wen Tan on aiding mCanvas’ growth in SEA following appointment as country director for Malaysia
Lee Wen Tan on aiding mCanvas’ growth in SEA following appointment as country director for Malaysia
Posted on March 16, 2026
by Teddy Cambosa
In an interview with MARKETECH APAC, Lee Wen shared that her expanded role is centered on evolving mCanvas into a multi-touchpoint powerhouse that captures consumer attention across the entire digital ecosystem.
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Qaid Johar Gheewala of Intrepid Asia
Intrepid Asia’s Qaid Johar Gheewala on driving deep integration to unlock SEA e-commerce growth
Posted on March 13, 2026
by Lyene Marie Darang
Southeast Asia’s e-commerce market may be one of the fastest-growing globally, but its fragmented landscape often makes regional expansion challenging for brands. Consisting of multiple countries, cultures, and behaviors, brands typically struggle to bridge the gap between high-level strategy and ground-level...
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Khushil Vaswani of Zeno Group
Khushil Vaswani on balancing bold ideas, human-centric leadership at Zeno
Posted on March 5, 2026
by Sharona Nicole Semilla
Singapore – As Zeno Group sharpens its focus across Asia Pacific, its Singapore office is entering a new phase of momentum under newly appointed managing director Khushil Vaswani. With nearly two decades of agency leadership behind him, Vaswani arrives at a pivotal time—not only for Zeno, but for an...
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