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Tag: Southeast Asia

Doña Elena elevates home-cooked meals with sense of luxury in latest campaign with BBDO Guerrero
Doña Elena elevates home-cooked meals with sense of luxury in latest campaign with BBDO Guerrero
Posted on October 21, 2024
by Aliza Carmona
With the tagline ‘Feast like a Doña. Cook with Doña Elena,’ the campaign emphasises that through the brand’s olive oils, families can experience gourmet dining experience at home.
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OCBC, Disney embark on five-year strategic collaboration across 3 SEA markets
OCBC, Disney embark on five-year strategic collaboration across 3 SEA markets
Posted on October 21, 2024
by Teddy Cambosa
OCBC will be the first regional bank in Southeast Asia to roll out a comprehensive programme that includes branded card designs, marketing activations and financial literacy content inspired by Disney, Pixar, Marvel and Star Wars characters and stories. 
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Around 96.4% of Singaporeans consider sustainability measures when travelling: report
Around 96.4% of Singaporeans consider sustainability measures when travelling: report
Posted on October 21, 2024
by Aliza Carmona
A vast majority of Singaporean travellers (96.4%) are considering sustainable travel, travel service provider Trip.com Group’s report reveals.
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yuu Rewards Club celebrates life’s wins with latest campaign celebrating 2nd anniversary in Singapore
yuu Rewards Club celebrates life’s wins with latest campaign celebrating 2nd anniversary in Singapore
Posted on October 18, 2024
by Aliza Carmona
The campaign titled ‘Life is Better with Double yuus,’ aims to spread positivity by turning L’s (losses) into W’s (wins).
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Shield Insurance redefines value of brokers in new film campaign with VML Group Thailand
Shield Insurance redefines value of brokers in new film campaign with VML Group Thailand
Posted on October 17, 2024
by Aliza Carmona
Shield Insurance is redefining the value of brokers in a new film campaign with creative agency VML Group Thailand.
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WBD to launch MAX streaming service in SEA, Taiwan, HK on November 19
WBD to launch MAX streaming service in SEA, Taiwan, HK on November 19
Posted on October 15, 2024
by Teddy Cambosa
Max brings together entertainment titles from brands like HBO, Harry Potter, the DC Universe, Cartoon Network, Max Originals, and the best of Hollywood movies, as well as programming from Discovery, TLC, AFN, Food Network, ID and HGTV all in one place. 
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Moon Rabbit Singapore names Bettina Feng as head of integrated production
Moon Rabbit Singapore names Bettina Feng as head of integrated production
Posted on October 14, 2024
by Aliza Carmona
Moon Rabbit Singapore, an integrated advertising agency, has announced the appointment of Bettina Feng as head of integrated production.
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PUSH, Play Films join forces to launch new creative studio in Singapore focusing on youth trends
PUSH, Play Films join forces to launch new creative studio in Singapore focusing on youth trends
Posted on October 14, 2024
by Aliza Carmona
Creative studio PUSH has joined forces with production company Play Films to launch the new creative studio PUSH▷PLAY in Singapore.
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Why AirAsia’s Sonic the Hedgehog, Persona 5 collaborations aim to forge deeper emotional resonance
Why AirAsia’s Sonic the Hedgehog, Persona 5 collaborations aim to forge deeper emotional resonance
Posted on October 11, 2024
by Teddy Cambosa
The two aircraft will fly routes across AirAsia's network of over 100 destinations including major cities in Southeast Asia and Asia Pacific like Bangkok, Tokyo, Seoul, Taipei, Shanghai, and Sydney, bringing the thrill of popular gaming culture and lifestyle to many guests and fans around Asean and...
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McDonald’s Singapore encourages youth to love themselves in latest ‘Lovin’ Me’ campaign for World Mental Health Day
McDonald’s Singapore encourages youth to love themselves in latest ‘Lovin’ Me’ campaign for World Mental Health Day
Posted on October 11, 2024
by Aliza Carmona
The campaign, led by public relations agency Golin, aims to help young Singaporeans nurture self-love and resilience.
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