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Tag: Southeast Asia

SEA consumers prefer shopping on TikTok, Instagram, WhatsApp, citing convenience
SEA consumers prefer shopping on TikTok, Instagram, WhatsApp, citing convenience
Posted on September 18, 2024
by Aliza Carmona
Singapore – TikTok, Instagram, and WhatsApp shops are preferred by Southeast Asian (SEA) consumers due to convenience, a new report from martech company Netcore Cloud recently revealed.  While TikTok shop use is in the lead, Instagram and WhatsApp shops show a rise in consumer preference with 90%...
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Viddsee to boost content development through key appointments
Viddsee to boost content development through key appointments
Posted on September 17, 2024
by Aliza Carmona
Christopher Cumming has been named as  Viddsee’s vice president of commercial and Irsyaduddin Ifwat as associate creative director.
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Lancôme unveils Changi Airport activation to promote future of revolutionary skincare repair science
Lancôme unveils Changi Airport activation to promote future of skincare repair science
Posted on September 16, 2024
by Teddy Cambosa
Through this activation, the brand also unveiled its first-ever AI travel beauty consultant— Génifique AI—a revolutionary step in personalised beauty. Moreover, Lancôme also became the first commercial brand to transform the Jewel Changi Airport skytrain, alongside a pillar wrap at Terminal 1 Central...
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Dusit Thani Bangkok offers glimpse of reimagined hotel in new docuseries
Dusit Thani Bangkok offers glimpse of reimagined hotel in new docuseries
Posted on September 16, 2024
by Aliza Carmona
The ten-episode series has been launched on Dusit Thani’s Facebook and YouTube, with new episodes being released every Tuesday throughout September.
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Accessible luxury fashion group SMCP announces expansion to Indonesia, Philippines Paris, France – French accessible luxury fashion group SMCP, the parent company of fashion brands Sandro, Maje, Claudie Pierlot and Fursac, is delighted to announce the signing of two new distribution partnerships with two major APAC countries: the Philippines and Indonesia. Following the announcement of its expansion in India over a year ago, the Group has signed two new distribution partnerships with SSI Group (Philippines) and Map Group (Indonesia). For the group, these two key countries in the APAC region are key drivers of development and influence, with strong economic growth and a flourishing middle class. SMCP has already opened its first Sandro Indonesianstore in Jakarta (Plaza Senayan). In the Philippines, it plans to open 4 shops in Greenbelt and Central Square, two key districts of metropolitan Manila, as well as 3 corners in the Rustan's Makati department stores. Other openings are planned over the next 5 years in the most prestigious shopping malls in these two countries. 881 Group is a specialist luxury and ready-to-wear retailer in the Philippines. SSI Group operates 570 stores throughout the Philippines on behalf of 90 brands, including long-term partnerships with leading fashion houses (Cartier, Hermes, Givenchy, Zara etc). Meanwhile, Map Group, a distributor in Indonesia since 1995, has become a leader in several segments over the years (fashion, cosmetics, sport, etc.). Today, Map Group operates nearly 3,000 shops (Ind itex Group, Loewe, Max Mara, Lacoste, Starbucks, etc.) in almost 80 Indonesian towns and cities.
Accessible luxury fashion group SMCP announces expansion to Indonesia, Philippines
Posted on September 13, 2024
by Teddy Cambosa
SMCP has already opened its first Sandro Indonesian store in Jakarta (Plaza Senayan). In the Philippines, it plans to open 4 shops in Greenbelt and Central Square, two key districts of metropolitan Manila, as well as 3 corners in the Rustan's Makati department stores. 
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Monks strengthens local leadership talent for client, strategy teams in SEA
Monks strengthen local leadership talent for client, strategy teams in SEA
Posted on September 12, 2024
by Teddy Cambosa
Following the launch of the Indonesia office, Monks has elevated core talent from its team to take the business into a new era of strategic growth. The new roles represent a commitment to SEA as a growth market, with offices in Singapore, Malaysia and Indonesia, and the importance of leading with world-class...
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BeLive Technology, Star Live team up to provide celebrity-driven content for brands
BeLive Technology, Star Live team up to provide celebrity-driven content for brands
Posted on September 10, 2024
by Teddy Cambosa
It will see BeLive Technology elevate entire online shopping experiences, from a mere transaction to a must-attend online star-studded affair, bringing an end to the days of passive shopping.
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Cutting through the noise: Why SAMA aims to elevate industry standards in the region
Cutting through the noise: Why SAMA aims to elevate industry standards in the region
Posted on September 6, 2024
by Teddy Cambosa
This roster of agencies represents a wealth of expertise and local market knowledge, further strengthening SAMA's position as a hub for marketing excellence in the region.
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Crunchyroll’s Akshat Sahu on platform’s ramped-up SEA expansion, improving anime experience beyond streaming
Crunchyroll’s Akshat Sahu on platform’s ramped-up SEA expansion, improving anime experience beyond streaming
Posted on September 2, 2024
by Teddy Cambosa
For that, we recently spoke exclusively with Akshat Sahu, senior director of marketing for APAC at Crunchyroll to learn more about Crunchyroll’s plans in Southeast Asia, and learning more about why anime is more than just the streaming experience.
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Dentsu launches Merkle in Thailand to boost integrated customer experience management in SEA
Dentsu launches Merkle in Thailand to boost integrated customer experience management in SEA
Posted on August 27, 2024
by Aliza Carmona
The expansion of Merkle through its Thailand launch contributes to enabling enhanced and transformative digital marketing in SEA. 
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