Tag: Singapore

Singapore – The Competition and Consumer Commission of Singapore (CCCS) has issued a warning to foodpanda for its misleading advertisement in a recent advertising campaign for its “Pandapro” subscription service.

According to a note from the CCCS, the Pandapro advertisement promoted ‘Unlimited Free Delivery on All Restaurants’ for the subscription service which ran from 1 July to 30 September 2024. This was displayed across multiple platforms including Foodpanda’s Instagram page, its in-app marketing, billboards and signages at public areas such as bus stops.

Following this, the commission stated that they commenced an investigation following a complaint on the advertisement. According to the complaint, the promotion promised “unlimited free delivery on all restaurants” for Pandapro subscribers. 

For CCCS, given that the ad is without any qualifiers, it could mislead consumers into thinking that Pandapro subscribers would enjoy free delivery on all restaurants available on Foodpanda. In fact, in respect of food delivery fees, Pandapro subscribers only received a $3 discount for all restaurants, or a discount of up to $6 for selected restaurants. 

Contrary to the advertised ‘free delivery on all restaurants, CCCS found that over 40% of food delivery transactions made by Pandapro subscribers on all restaurants over the advertising period required a residual delivery fee to be paid after the discounts were applied.

Alvin Koh, chief executive at CCCS, said, “When a business offers ‘free’ services to entice the consumer to try a service, it is not unreasonable for an average consumer to understand “free” to mean that nothing will be charged. It is crucial that businesses ensure that their claims are accurate. Transparent pricing is crucial for consumers to make informed purchases and to allow all businesses to compete fairly.”

Following this, CCCS has asked foodpanda to provide a full refund of subscription fees to customers who subscribed to Pandapro during the advertising period. It has also asked foodpanda to provide clarification to customers who had subscribed to Pandapro during the advertising period and the public on the terms of the Pandapro subscription.

Lastly, CCCS has asked foodpanda to review its existing and future marketing materials for Pandapro subscription to ensure compliance with Singapore’s fair trading laws.

Singapore – Prudential plc has launched its AI Lab in Singapore to promote AI-powered health solutions.

Launched in collaboration with Google Cloud, the Prudential AI Lab integrates advanced technology into the company’s operations and services. Through its end-to-end support, Prudential aims to enhance customer experience.

The Lab is prioritising consumer’s access to quality healthcare, streamlining Prudential’s operations through AI solutions.

Staffed by a team of AI engineers and data scientists, Prudential’s financial representatives will be equipped with more informed advice to serve customers better. 

Prudential collaborated with the Ministry of Digital Development and Information, the Economic Development Board of Singapore and the Monetary Authority of Singapore (MAS) for the development of the lab.

Additionally, Prudential is also forging partnerships with institutes of higher learning to provide students with experiences in the field.

Anil Wadhwani, chief executive officer at Prudential plc, said, “Data, advanced analytics and AI are crucial to the delivery of our strategic priorities. The AI Lab will supercharge the development of exciting applications such as predictive analytics, hyper-personalised customer engagement, and real-time guidance for agents. I believe we are just beginning to explore the vast possibilities and value this technology offers. Prudential’s AI Lab will significantly enhance our ability to deliver exceptional experiences for our customers, agents and financial representatives, across all markets.”

“Singapore was selected as the location of Prudential’s global AI Lab for its robust infrastructure and supportive environment for AI innovation, highlighted by its National AI Strategy (NAIS 2.0)1. Our partnership with EDB and MAS allows us to tap into Singapore’s rich network of resources and talent from academia, business and government. This collaboration will greatly support our ability to develop innovative solutions that address customer and business challenges while building even stronger AI capabilities,” Wadhani  added.

Gillian Tan, assistant managing director (development and international) and chief sustainability officer of MAS, said, “Prudential’s AI Lab is aligned with Singapore’s Smart Nation 2.0 goal to encourage businesses to utilise AI and technology to raise productivity, transform and serve customers better. MAS will continue to support financial institutions as they develop capabilities and harness AI to enhance their customer and advisory services, fraud detection, and risk insights generation.”

Singapore – Atome Financial has secured a syndicated credit facility of up to US$200m, led and arranged by Hong Kong and Shanghai Banking Corporation Limited (HSBC), to support its expansion and financial inclusion initiatives across Southeast Asia.

The facility will drive the expansion of Atome Financial’s profitable regional portfolio, including products like lending and the Atome (Pay Later Anywhere) Card, across key markets in SEA.

Atome’s facility is anchored by HSBC’s ASEAN Growth Fund, with additional support from DBS Bank Ltd., Sumitomo Mitsui Banking Corporation’s (SMBC) Singapore branch, and Brunei’s Baiduri Bank. This expands on Atome Financial’s existing relationship with HSBC while welcoming new partners DBS, SMBC, and Baiduri Bank.

“As a fast-growing startup with a rapidly growing and profitable business, we are deeply appreciative of this syndicated facility, which underscores the banking community’s trust and confidence in us,” said Andy Tan, chief commercial officer at Atome Financial. 

“We look forward to HSBC and our other partners continuing to support our capital needs and the launch of new and innovative personal finance products in key markets like Singapore, Malaysia, and the Philippines,” added Tan.

“We are pleased to deepen our support to lead this syndicated facility, along with other lenders. Through this support, Atome Financial will bring about greater financial inclusion by extending access to affordable and responsible personal finance solutions to more consumers from across Southeast Asia,” said Priya Kini, head of commercial banking at HSBC Singapore.

Atome Financial’s operating income nearly doubled to US$170m in FY2023, up from US$88m the previous year. Its GMV reached US$1.5b, a 40% increase, while the buy-now-pay-later business became profitable, driven by a 130% revenue surge.

In the first quarter of 2024, Atome Financial achieved another significant milestone by turning EBITDA positive.

Earlier in June, Atome Financial also secured a three-year term facility of up to US$100m from EvolutionX Debt Capital and other investors.

Singapore – Brand and design consultancy Elmwood has appointed Claudia Li and Jean Chen as group account directors to strengthen its leadership team in Singapore.

In their new roles, Li and Chen will focus on serving Elmwood’s clients and expanding its brand consulting practice and offerings.

Li brings over 20 years of experience in brand consulting, having worked with clients such as Celcom Digi, Vodafone, HSBC, Bank of America, Swire Properties, and Shang-ri La Group among others. She joins the company from Design Bridge and Partners in Hong Kong. 

Meanwhile, Chen has nearly 20 years of experience in regional and global markets, having partnered with brands like Haleon, Mars, Unilever, Yili and more.

“One of Elmwood’s strengths is the ability to translate deep-rooted cultural and consumer insights into outstanding brand solutions. With the added power of data and creative technology, we’re poised to shape brands in meaningful ways across the region. I’m excited to join this journey and look forward to partnering with brand owners and marketers to create inspiring, impactful brands,” Li commented.

“I am thrilled to return to Elmwood at such an exciting time in the agency’s evolution. With a rich history of driving successful consumer brand initiatives, I look forward to leveraging my experience to enhance our offerings and deliver impactful solutions for our clients. Together with Claudia and the talented client servicing team, I am eager to explore innovative strategies that will elevate our clients’ brands and resonate deeply with consumers across the region,” Chen said.

Celeste Cheong, managing director of Elmwood Singapore, commented, “We are thrilled to welcome Ambrish, Claudia and Jean to round up our leadership team. Their combined experience and unique perspectives will be invaluable as we boldly shape the future. Accelerated growth and innovation for our clients across the APAC region do not happen by accident. It takes intent and, we are here to build brands that are iconically always new.”

Singapore – Studio Birthplace is highlighting the plight of indigenous people fighting to protect the wilderness in a new film produced with Heckler Singapore.

Heckler Singapore joins Studio Birthplace as VFX partner on the music film, titled ‘Earth Defender.’ The film follows the story of a father and son defending the rainforest in the Sungai Utik community in Indonesia.

Directed by Studio Birthplace’s indigenous filmmaker Kynan Tegar, Heckler Singapore’s creative director Cody Amos led the VFX work. It also featured Novo Amor’s musical score.

As a VFX partner, Heckler Singapore recreated the forest’s destruction, battle scene, and sequences that highlight nature. The post-production company used drones, 3D/2D extensions, CG elements, and props to bring the vision to life.

According to Studio Birthplace’s co-directors Jorik Dozy and Sil van der Woerd, the film aims to shed light on the significance of indigenous people’s work as frontliners fighting crises in climate and human rights.

“This was the sort of project I wish I could work on every single day. Firstly, the technical VFX challenges were huge! Building a forest in CG is one thing, but getting the whole forest to fall over is completely another. We built a cool system to destroy huge trees and then duplicated them, so we had thousands of trees falling and breaking,” Amos commented.

“We also did some sad dead bird simulations and splashes, some epic matte painting work, along with creating a really abstract depiction of our hero moving on to the next life. To be doing such interesting work is already exciting, but to be doing it for a project that is addressing probably the most important issue of our time, the destruction of our natural world, felt like such an honour. And of course, working with the legends at Studio Birthplace is always delightful,” Amos added.

“We went through a really intense process with the community, doing multiple community meetings, where the whole project was openly discussed. As filmmakers, we’re used to having a certain degree of control, but working outdoors with a large community taught us to let go and flow with the moment. When it rained or the river flooded, we adapted. Everything given by the actors – who are all people from the Sungai Utik community – we considered a gift. It brought a beautiful unpredictability,” Dozy said.

“A full month we spent mostly disconnected from the internet, taking our morning showers in the river and spending our evenings on the comfortable wooden floors of the longhouse, amidst the community. We learned so much, not just as filmmakers, but spiritually too, as we started to see how incredibly far our individualistic Western culture has drifted away from living in harmony with the natural world. In a way, we became students, learning what it means to be Indigenous,” Sil added.

“This film is about the very real problems that exist within our world, the criminalisation and the murder of Earth Defenders. Indigenous Peoples that fought for their land, their forests, their rivers, and gave the biggest sacrifice, which is their life. There are communities whose whole livelihood was taken from them,” Tegar commented.

“The very part of their identity, which is the nature surrounding them, taken from them, ripped away. That’s a story that rang very close to home for me. That’s the story that we want to convey,” Tegar concluded.

Singapore – The Agency for Integrated Care (AIC) has teamed up with The Secret Little Agency (TSLA) to launch a youth-focused mental health campaign that takes an empathetic approach to destigmatise mental health support for Singapore’s youth. 

Called ‘REAL,’ AIC’s initiative aims to provide tailored mental health support for Singapore’s youth, destigmatise mental health discussions, and create accessible, approachable pathways to support.

Developed in partnership with TSLA, REAL addresses a common mental barrier among youth: the tendency to downplay their mental health struggles and dismiss their need for support. The brand’s mission is to validate young people’s experiences, help them acknowledge their challenges, and empower them to take action while normalising the process of seeking help.

AIC and TSLA crafted REAL’s tone of voice and messaging to connect deeply with youth, fostering a supportive space where they feel seen, heard, and understood. 

“With REAL, we wanted to break down the idea that one needs to look or act a certain way to ‘deserve’ help. In a world where mental health is often portrayed in visually homogenous ways, we took a contemporary approach with unique illustrations to portray the very real and complicated emotions and struggles that words or photos often cannot portray,” said Nicholas Ye and Mavis Neo, co-chief creative officers at The Secret Little Agency. 

They added, “By focusing on highly contextual placements and modern and varied relatable content that are deeply culturally resonant of mental health struggles in today’s society, REAL offers a way for young people to connect with support systems meaningfully. We’re here to meet them where they are and show them they’re not alone in what they feel.”

As part of the campaign launch, AIC and TSLA have unveiled vibrant, large-scale out-of-home (OOH) installations at key locations across Singapore, including Raffles Place, Bugis Plus, and Singapore Polytechnic. Each installation represents “larger-than-life” emotions, capturing the overwhelming nature of mental health struggles. REAL’s brand world also introduces characters designed to embody complex emotions, making these experiences more relatable and impactful.

Complementing these installations, REAL’s campaign features OOH placements at bus stops and in central business district (CBD) areas, delivering contextual and evocative messages tailored to youth. Digital ads on social media and YouTube cleverly use “skippable” formats to playfully remind young audiences that while they can skip the ads, they cannot skip or ignore their emotions.

Additionally, AIC and TSLA collaborated with popular youth favourites like PlayMade bubble tea and engaged in tactical media buys with Cups Media at tertiary institutions. These efforts extend REAL’s message through creative sticker packs and branded cups, effectively reaching youths in familiar, casual settings where they feel most comfortable.

The campaign also features the short film Burnout, produced in collaboration with Zhao Wei Films and directed by award-winning Singaporean director and writer Nicole Midori Woodford. The film tells a relatable story of young people attempting to suppress their anxieties, only to watch in horror as their worries grow uncontrollably instead of fading away.

A key character from REAL’s brand world, Fyre—a fire illustration symbolising anxiety—stars in the film, which tells the story of a young intern grappling with mental health. The three-minute short premiered at the 5th Edition Mental Health Film Festival Singapore (7-10 November 2024), bringing the REAL campaign’s mission to life.

The REAL initiative is AIC’s answer to the worrying data produced by their commissioned study, where 90% of youths have experienced a mental health challenge in the past 12 months but more than half are not even considering seeking support. 

“As mental health continues to impact the lives of youths and young working adults, it’s clear that addressing this challenge requires more than traditional approaches,” said See Yen Theng, chief of the caregiving and community mental health division at AIC. 

“REAL represents a shift towards engaging youths and young working adults as we provide the support they need in ways that are accessible, validating, and empathetic. Our goal is for them to know they are not alone and that their mental well-being matters. While recognising their needs, we also offer a wayfinding tool to find nearby community mental health services,” See added. 

Before this campaign, AIC partnered with TSLA on the “Break the Silver Ceiling” initiative, which aims to combat ageism, challenge outdated perceptions of ageing, and foster a positive shift in societal attitudes toward seniors.

Singapore – United Overseas Bank (UOB) has collaborated with Disney Cruise Line to reward its cardholders booking on the ‘Disney Adventure’ cruise.

UOB cardholders in Singapore, Malaysia, Indonesia, Thailand, and Vietnam can enjoy benefits when they book cruise vacations starting Dec. 10.

The three-year partnership’s benefits also extend to cardholders booking on UOB’s travel partners UOB Travel Planners, Klook, Traveloka, and Trip.com. Benefits vary among travel partners.

As part of the partnership, UOB has launched the ‘Let the Magic Begin’ campaign through activities.

Customers can get a chance to win a 3-night voyage on the Disney Adventure when using their cards to spend, deposit on their accounts, or make transactions using the UOB TMRW app.

UOB is also rewarding character plushies to the first 1,000 cardholders who exceed $2000 in spending in a period of 10 days.

Additionally, customers can collect stamp cards inspired by the seven areas inside the Disney Adventure cruise line. UOB will reward limited-edition Disney Cruise Line-themed items to those who finish the stamp collection from Dec. 1 to Jan. 12, 2025.

Meanwhile, UOB cardholders can also earn rewards when visiting and purchasing at Jewel Changi Airport’s ‘The Gift of Disney Cruise Line at Jewel’ holiday event.

“UOB is thrilled to team up with Disney Cruise Line on our quest to provide cardholders with unique privileges for their Disney Adventure cruise vacations in this first-of-its-kind collaboration in the region. This fits hand in glove with the slate of artists we have assembled thus far, including the biggest names in Western entertainment, the K-pop scene and Mandopop royalty, the most dramatic theatre productions and hottest music festivals,” Jacquelyn Tan, head of group personal financial services at UOB, said.

“This is testament to our promise of offering marvellous privileges and access to aspiring ASEAN consumers, to fulfill their myriad lifestyle preferences, and underpinning our strategy to drive growth in our customer base closer towards our 10 million ambition in three years,” Tan added.

“As Disney Cruise Line brings its magical cruise vacations to Asia for the first time in December 2025, we look forward to welcoming travellers in the region to experience beloved stories and characters from Disney, Pixar and Marvel brought to life,” Sarah Fox, vice president and regional general manager for Southeast Asia at Disney Cruise Line, commented.

“Through this collaboration with UOB, consumers will have even more options to plan and book their Disney Adventure cruise vacations seamlessly. We can’t wait for guests to create exceptional memories with their family and friends onboard the Disney Adventure,” Fox said. 

Singapore – Only 53% of Singaporeans are willing to reskill amidst the generative artificial intelligence (GenAI) era to stay relevant in the industry, a report found. The report comes from Boston Consulting Group, The Network, which comprises Jobstreet by SEEK, and The Stepstone Group.

According to the report, the number of Singaporeans willing to adapt and maintain relevance amidst the spread of GenAI use lags behind the 63% recorded in Southeast Asia.

41% of Singaporeans would only reskill if necessary, showing further reluctance while GenAI professional use is becoming more prevalent.

Additionally, enhancing digital skills and understanding technological trends ranks low in Singaporeans’ priorities. They have reported to be prioritising traditional skills such as analytical skills (46%) and job-specific skills (35%).

While 43% of Singaporean talents use GenAI monthly, 40% reported that they are still unfamiliar with its capabilities. While Singaporeans acknowledge GenAI’s potential to reduce non-essential tasks (60%) and enhance work quality (45%), its usage for meeting deadlines and accelerating work (32%) remains lower compared to the region (44%) and globally (45%). 

Some Singaporeans are concerned with the elimination or transformation of their jobs due to AI (22%) while 19% believe that their jobs will remain unaffected.

One of the challenges they are facing in embracing GenAI is the difficulty of writing effective prompts and relevant skills (37%), which is higher than the regional (33%) and global average (30%).

Nonetheless, 51% of Singaporeans have expressed their desire for guidance in learning skills associated with AI, while 46% emphasised the need for improved learning courses. 36% cited the need for employer support for GenAI adoption in the workplace.

“AI’s impact is undeniable, and it is essential for both individuals and employers in Singapore to start taking proactive steps in reskilling and future-proofing our workforce,” Vic Sithasanan, acting managing director at Jobstreet by SEEK in Singapore, said.

“The Decoding Global Talent 2024 report has shown a pressing need for more Singaporeans to actively engage and build the skills needed in today’s evolving AI-driven economy. Employers also play a crucial role in bridging this gap by offering clear guidance and accessible learning opportunities, as aligned with Singapore’s Smart Nation 2.0 strategy. Without this ongoing support and drive to reskill, local talent will struggle to adapt professionally in the evolving AI landscape,” Sithasanan added.

Last week, Singapore and Kuala Lumpur were surprised with a troupe wearing red spandex, wandering around the city while pushing carts and carrying big boxes. In Singapore, individuals dressed in red spandex roamed iconic spots like Orchard Road, the Merlion, and Raffles Place, pushing red trolleys and carrying boxes emblazoned with ‘Shop more. Save more. Meanwhile, across the border in Kuala Lumpur, a similar group made their way through areas around the Petronas Towers, Putri Heights, busy shopping districts, and train stations.

As social media buzz intensified, regional fashion and lifestyle e-commerce platform ZALORA has revealed that they are the ones behind the ‘IRL’ execution as part of its promotion for the platform’s 11.11 sale.

In an exclusive conversation by MARKETECH APAC with Neha Bhasin, director of marketing and brand communications at ZALORA, she stated that given that the 11.11 Sales period is their biggest event of the year, they wanted to capture attention with something that would resonate with people offline and create buzz online as well. This is on top of recognising how there is increased competition nowadays between e-commerce players locally.

“Guerrilla marketing was the perfect choice because it allowed us to break through the noise, turning everyday public spaces in Singapore and Kuala Lumpur into interactive touchpoints with our audience. The spandex-suited troupe and vibrant red carts symbolised the energetic and diverse world of ZALORA, which offers everything from fashion to beauty and sports, creating an immediate, fun connection to the massive savings offered on 11.11,” Neha explained.

The campaign, done by ZALORA’s in-house team, drew inspiration from the energy and vibrancy of the digital shopping experience and the universal excitement around a good deal.

“The concept of spandex suit-clad individuals pushing red carts with bold messages like “Shop More Save More” aligned well with the 11.11 Sale’s spirit. Each cart was curated to represent a major category on ZALORA, like fashion, beauty, sports, and luxury, reinforcing the variety of our offerings and amplifying the idea that there’s something for everyone in this sale. It was about making a direct, impactful statement to the public while maintaining the fun, engaging tone that our customers associate with ZALORA,” Neha added.

When asked how important it is for ZALORA to create an ‘IRL’ campaign despite its e-commerce offerings, Neha noted how they always wanted to create a bridge between the online and offline worlds.

She also stressed that while ZALORA’s core is e-commerce, the brand recognises that real-world, tangible experiences deepen customer engagement and trust. 

“An IRL campaign makes our online sales event more relatable and approachable, especially to those who may not be active digital shoppers. By presenting a memorable, shareable spectacle on the streets, we’re not only expanding our reach but also creating content that is likely to go viral, which complements our digital strategy for a full 360-degree approach to the 11.11 sale,” she said.

In terms of what the ZALORA team learned from this guerilla marketing campaign, Neha stated that one of the biggest takeaways was seeing firsthand the value of disruptive, creative marketing in building brand visibility. For them, this campaign taught them the power of experiential engagement and how it can amplify an online event. 

“We found that people are eager for novel, share-worthy experiences, and this campaign delivered on that front by generating organic conversation both on the streets and across social media. This experience reinforced the importance of a holistic approach to our campaigns, where every activation — online or offline — works in synergy to create a cohesive and memorable brand experience,” she concluded.

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Offline campaigns remain essential for e-commerce players like ZALORA because they bridge the digital and physical worlds, creating memorable, tangible experiences that resonate with a wider audience. By capturing attention in high-traffic, real-world locations, brands can engage new customers, increase brand visibility, and spark organic social media buzz as people share their encounters online. 

These offline touchpoints generate excitement, foster brand loyalty, and amplify digital engagement, making them a powerful tool to drive traffic and sales in a highly competitive e-commerce landscape

GUT, the South American-based global creative network, has recently made its first foray into Asia-Pacific with the launch of its office in Singapore. This marks the agency’s tenth office globally, with existing offices in Miami, Buenos Aires, São Paulo, Toronto, Mexico City, Los Angeles, Amsterdam, Madrid, and New York.

Following the agency’s recent official Singapore office opening, MARKETECH APAC caught up exclusively with Jessica Davey, managing director at GUT Asia to better understand why this new office launch means much for the agency, and how their vision fits well with the region’s continued advancement–technologically and creatively–globally.

A dream five years in the making

Davey had noted that GUT’s founders–Anselmo Ramos and Gaston Bigio–have long dreamt about opening shop in Asia since the agency was founded in 2018. With that in mind, Davey has expressed that the agency is optimistic about working with a lot of regional and global clients in the region, given how diverse Asia-Pacific is.

“Opening an office in Asia has been a dream of the founders since they first started the agency in 2018 and it represents an incredible opportunity for us as we continue our explosive growth journey. This dynamic and diverse region is home to many global and local clients who are looking for brave and innovative solutions to help drive business growth. Having a presence in Asia makes us a truly global agency network that can service clients anywhere in the world,” she explained.

Speaking on why they chose Singapore as its APAC home, Davey said, “Singapore’s diversity, innovative spirit, and vibrant energy are a perfect fit for GUT’s brave creative approach. We couldn’t be more excited to open our doors in this iconic city that has been pushing the boundaries of creativity, technology, and design and become a part of this amazing community.”

Making brave work right for clients

At the centre of GUT’s vision as a creative agency are three core principles: Courage, Transparency and Intuition. For them, the order of work means being people first, work second and clients third.

This is exactly what Davey also echoed when asked about whan can the region expect from GUT in their expansion to APAC.

“At the centre of our business is our core mantra: we are a brave agency for brave clients. But it is important to acknowledge that bravery isn’t binary, it is a spectrum and that clients all have different paths to bravery,” she said.

She also stressed that creative ‘brave’ work clients means making sure that it fits well their client needs, as well as the needs of the region.

“So we want to make brave work that is right for our clients, their markets & cultures and people. We want to ensure our work reflects this diverse and dynamic region, not just in what we make but in who and how we make it,” she added.

Davey also noted, “With many of our global clients looking for local presence and expertise – the time was right to bring GUT to this market and position ourselves for even greater growth and success around the world.”

Collaboration is all about working together to make impact

Going back to GUT’s three core principles: Courage, Transparency, and Intuition–Davey says that they always ask potential new clients if they are aligned with those values to make sure they are a good fit.

Some of the agencies GUT has recently worked with include AB-InBev, Tim Hortons, Mercado Libre, Coca-Cola, Kraft-Heinz, P&G, and NotCo.

“We have a philosophy called ‘Open Kitchen,’ which is all about working collaboratively with clients. We will do whatever it takes to understand a client’s business, identify communications needs and opportunities, and proactively bring bold ideas to the table,” Davey explained.

When asked about the agency’s future plans in the region, she stated, “Asia has historically been one of the most creative and technologically advanced regions in the world and we are thrilled to tap into the talent and innovation in the region to bring bravery to every touchpoint. We see a huge opportunity to play a meaningful role in pushing the boundaries of what’s possible leveraging technology, design and creativity to connect brands and consumers in this region in impactful ways.”

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As an agency whose mantra revolves around how the more diverse they are, the more creative they are and that they will never be diverse enough. For GUT, they believe that diversity is an ongoing process and measure of intention. As a region whose growth continues to be manifested through growth of digital channels and changing consumer behaviour, there is a huge opportunity for GUT to make a splash in the region and bring its learnings from existing markets to APAC.