Tag: Research
MARKETECH APAC's What's NEXT returns this year with a stronger push to bring the industry together through a variety of knowledge-sharing activities.
The study revealed that OOH creative incorporating distinctive brand codes averaged a 13% uplift in category mental availability .
The same research found that the worst offenders for returns in the APAC region were consumers in India with 44%.
According to PhonePe and BCG, India’s Unified Payments Interface (UPI) system has supercharged India’s transition to non-cash payments, especially in person-to-person (P2P) fund transfers.
The findings of the report showed that the majority of the ad spend went to advertising on Amazon and Walmart’s digital assets.
The new app update of Milieu Surveys focuses on offering a superior user experience with a host of new gamification features.
The joint study by Merkle B2B and Bloomberg Quint aims to identify their concerns, issues, and preferences about a brand, product or solution while making a purchase.
According to Twitter Philippines, its platform is the go-to place to see the latest in culture and trends.
The IBM Watson Advertising initiative allows a corporate research on the presence of ad bias on today's campaigns, and how it can be mitigated.
Indian consumers are clear about their priorities: they are more likely to buy items that are discounted and those with easy return policies.
