Tag: PUMA
Many learn leadership lessons in keynote speeches, forums, or coveted conferences; others acquire them through close work with—and mentoring from—seasoned owners, whose straightforward, nuanced remarks carry grounded, practical wisdom and little patience for corporate jargon. The latter way is how Vogue...
Melbourne, Australia – Race week in Melbourne strays off the circuit as PUMA and McLaren Racing staged a beachside fan activation called Ignition Beach at St Kilda Beach, bringing together creators and fans from Southeast Asia and Oceania in the lead-up to the new Formula One season. The event drew a...
Under the agreement, PUMA will design and supply team kit and apparel focused on performance and fan engagement. The collaboration also includes replica and lifestyle collections aimed at extending the McLaren Racing brand beyond the track.
According to PUMA, the new setup is designed to align product creation and storytelling processes, enabling the brand to deliver “authentic and impactful stories” that better connect with consumers.
Singapore – PUMA Southeast Asia has launched a new campaign celebrating everyday runners. The campaign, titled ‘See The Run Like We Do,’ aims to inspire every runner to embrace their own unique journeys. With the rise of runners in Southeast Asia, PUMA highlights their challenges, including extreme humidity...
Coinciding with this launch is the PUMAthon activation, a running track within the store open to all guests.
The pop-up store serves as a portal into the vibrant and effortlessly playful universe of PUMA Palermo. Stepping into the space, guests will be transported onto a journey that evokes the essence of Palermo while paying homage to the coastal capital of Sicily in which the Palermo was proudly named af...
GOVT will provide end-to-end brand, creative and activation solutions for PUMA to deliver a consumer experience to engage with the estimated 50,000 runners who will show up between 30 November to 2 December 2023 to collect their race packs.
Under the partnership, Havas Media Group India will be identifying, designing, and executing strategic media engagements for PUMA.
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