Tag: Partnership

Kuala Lumpur, Malaysia – Dentsu Malaysia has named global adtech company Hivestack as its new programmatic digital out-of-home (DOOH) partner for the Malaysian market. 

The partnership will allow clients of dentsu agencies, namely Carat, dentsuX, and iProspect, to programmatically activate digital OOH inventory by leveraging the Hivestack DSP via Private Marketplace (PMP) deals.

Moreover, the partnership will provide advertisers with data-driven planning, targeting, and measurement solutions for DOOH, as well as offer access to premium publishers from across the globe and within Malaysia. Through this new opportunity, Malaysia-based advertisers can now create and deliver measurable and addressable DOOH campaigns, leveraging valuable data to drive business outcomes.

According to Dentsu Malaysia, the new partnership represents a dynamic shift in the OOH media landscape in the Malaysian market, moving away from a more traditional loop-based buying model and offering advertisers the opportunity to take a data-driven audience-centric or impression-based approach.

Dheeraj Raina, Dentsu Malaysia’s CEO of media, believes that the partnership is a step-change breakthrough, which is something that the teams have been working on. 

“With this, we are taking the guesswork out of DOOH planning and making the medium work harder for brand performance and become a truly data-driven consumer touchpoint,” said Raina.

Dentsu also said that brands in the country will be able to qualify campaign exposure metrics like proximity, dwell time, and establish robust ‘opportunity to see’ (OTS) zones by the environment, as well as have the ability to accurately measure the impact of campaigns, unlocking unprecedented metrics such as impressions, traffic data, and dynamic reach, as well as geo-temporal data, among others.

Matt Bushby, Hivestack’s managing director for ANZ and SEA, commented, “We’ve already seen incredible success in other regions across SEA and look forward to utilizing our full-stack platform to drive growth in this new market.”

The agency has already kicked off the recent partnership in 2021 by delivering campaigns for an online food delivery client via within the Hivestack DSP.

In addition, Dentsu has announced that it is also adding the data science muscle behind the product by working on an attribution model that measures the impact of the medium on brand metrics run through machine learning models built by its in-house data science team.

Tokyo, Japan – Japan-based multinational conglomerate Hitachi has joined the strategic partnership program of experience management company Medallia in Japan. Through the partnership, Medallia will align with Hitachi’s Financial Institutions Business Unit to reinforce support for sales and service delivery efforts.

Said partnership is catered to Hitachi’s clients within domestic financial institutions, ranging from customer experience (CX) advisory service to system adoption.

Denise Miura, who was recently appointed as vice president for Asia-Pacific at Medallia, noted that the CX solution market in Japan is hitting a major tipping point in terms of expansion.

“In such a market environment, there is significant importance to forming a partnership with a first-rate company such as Hitachi. We are looking forward to this partnership,” she stated.

Meanwhile, Shigeru Suzuki, senior director for financial information systems, 2nd Division, at Hitachi, commented, “We feel honored to have this collaboration opportunity with Medallia to provide quality CX service to our customers in Japan. We look forward to providing new value through this excellent experience management program that will contribute to the improvement of customer experience value.”

Medallia’s presence in Japan has been ramped up in recent years, including inclusion of Japan-based tech system integrator Dirbato, as well as a partnership with multinational conglomerate SoftBank.
Irence Wee, APJ head of alliance and ecosystem at Medallia, commented, “We are very happy to announce our partnership with Hitachi in Japan. We look forward to accelerating the adoption of experience management programs by Japanese companies through our closely aligned effort with Hitachi.”

Jakarta, Indonesia – Independent marketing cloud company InMobi and Indonesian telecom provider Telkomsel have announced a partnership together to aid in improving the mobile marketing experience for brands in Indonesia. Said partnership brings together the big data capabilities from Telkomsel and the end-to-end marketing solutions of InMobi to help brands deliver personalized communications at scale.

Through the partnership, Telkomsel’s mobile-first audiences will be available for programmatic media buying on the InMobi Exchange. The partnership also gives brands the ability to run surveys on Telkomsel audiences and deepen their understanding of consumer perceptions and preferences. The insights will be powered by InMobi’s AI-driven mobile-first consumer intelligence platform Pulse.

Rishi Bedi, VP and GM for Southeast Asia, Japan and Korea at InMobi stated that brands can activate both branding and performance campaigns, while leveraging InMobi’s deep programmatic expertise, creative capabilities, and transparent technology to try to engage and acquire their customers.

“The third-party cookie deprecation is expected to bring about a fundamental change in the digital marketing ecosystem. And, despite the delay in the final enforcement, we are seeing marketers starting to focus on building sustainable consumer marketing strategies. Through this partnership, brands will be able to target pristine, always-on Telkomsel audiences programmatically on InMobi Exchange via their preferred DSP platform,” Bedi said.

He added, “As mobile continues to dominate in terms of media time spent and grow rapidly as the preferred channel for commerce, we are doubling down on our focus on helping brands enhance their mobile marketing maturity. This partnership is another step in our endeavour to ensure that brands find solutions for the new world and are able to transition seamlessly into the era of privacy-first marketing.”

Meanwhile, Rangga Gandina, GM for data solutions business and partnerships at Telkomsel, commented that they are excited to help brands unravel the potential of their own big data and enhance every brand’s consumer insight and mobile audience strategy. He added that while consumers are completely mobile-first today, brands are yet to get their audience strategy right for this medium.

“The Telco big data combines contextual consumer insights from Telkomsel’s owned and operated platforms and other services to power deterministic audiences behavior with customer-centricity insight, in a privacy-compliant manner according to Indonesian regulation,” Gandina said.

InMobi previously announced its partnership with Gojek, a mobile on-demand services and payments platform, to enhance advertising, consumer intelligence and identity resolution for brands in Southeast Asia.

Kuala Lumpur, Malaysia – Adwork, a self-serve end-to-end advertising platform, has partnered up with media organization SPH Media for the launch of a first cross-border media marketplace for Southeast Asia. This will allow Malaysian small and medium enterprises to advertise their business in Singapore.

Kumaresh Visvanathan, CEO at Adwork, stated that Adwork will be expanding regionally to various countries in the next five years. After Singapore, Adwork will expand its reach to Indonesia and Thailand next year, while 2023 will see Australia, Vietnam and Philippines coming on board. 

“No one in the region has attempted this cross-border media buy platform before and we are the first to introduce it. Going regional and introducing cross-border media buy has always been part of Adwork’s regional expansion plan and now it is finally happening,” Visvanathan said.

Founded in 2019, Adwork levelled the playing field for these smaller businesses. Being one of Malaysia’s largest media advertising marketplace, they offer advertising across 12 channels like billboards, newspaper, radio, television, talk shows and more. Similar to other e-commerce platforms, users can select their desired media advertisement channel, upload their creative art work and pay.

To date, Adwork is developing its proprietary recommendation engine which is AI-based and is set to be launched sometime next year. This feature will be able to read and analyze existing SME profiles in its system and recommend potential products which are relevant to users. 

It will also be able to tell users what other similar SMEs have bought and the exposure rate. This system will also educate users on the various advertising platforms available out there both locally and internationally. It will also make recommendations for overseas advertisement in a bid to help local businesses go global.

“Everyone wants to expand their business but most of the time, they just don’t have access to the right platform to market their products outside Malaysian borders or unsure where to begin. This is one of the ways to do it, where users will not only get to go regional but also be well-educated on the options and possibilities available out there,” Visvanathan added.

Meanwhile, Alicia Luke, channel excellence lead at SPH Media, hopes that this first-of-its-kind platform will be able to help more SMEs in Singapore and Malaysia grow and expand their business. 

“We are delighted to be on board this partnership and it certainly is an exciting time ahead. In our current technological era, we have to start thinking out of the box, in terms of advertising, and not rely solely on traditional methods which may not work for all, especially in this digital day and age. I believe that the SME advertisement market is huge and with the help of this platform, all business big and small will now be on a level playing field,” Luke said.

Singapore – Stellar Ace, the out-of-home advertising arm under retail and advertising space managing firm Stellar Lifestyle, has partnered with advertising agency Singtel Media, aimed at giving advertisers greater value and a more seamless process for media buys. 

The partnership will see Singtel Media engaging Stellar Ace to sell and manage advertising for all its platforms including SMS and SingtelTV. Through this, Singtel Media’s TV, mobile, and digital assets, together with Stellar Ace’s HOME-TRAVEL-EAT-SHOP-PLAY (HTESP) ecosystem, will provide a complete daily touchpoint proposition for advertisers. 

Moreover, the partnership will enable advertisers to easily combine their in-home and out-of-home advertising activation efforts to maximize reach and deliver targeted messages and campaigns to audiences more efficiently and effectively.

Jeslyn Tan, Stellar Ace’s managing director, said, “With the new partnership with Singtel Media, we now represent an authentic and unmatched offline and online network to our advertisers with an expansive suite of solutions that could cater for all needs, regardless of the budget with targeted ROI outcomes.”

Meanwhile, Diana Chen, Singtel’s vice president of home and consumer for Singapore, shared that the collaboration brings together the combined advertising strengths of Singtel inside the home and Stellar Ace outside the home to better serve the needs of advertisers. 

“With the extensive reach and diverse range of our assets, we will be able to help them create even more engagement with consumers by reaching the right audience at the right moment,” said Chen.

Mumbai, India – Henkel Beauty Care’s beauty brand Schwarzkopf Professional has awarded its full-funnel digital performance media duties to FoxyMoron, the full-service creative and performance agency under media company Zoo Media Network.

The mandate, which will be handled by FoxyMoron’s Mumbai office, includes handling the beauty brand’s strategic content and design across all social media platforms and performance media. 

Schwarzkopf Professional holds multiple innovative products in the hair category across coloration, care, texture, and styling. It deems to be one of the world’s leading market players in professional hair, establishing hair fashion trends.

Prachi Bali, FoxyMoron’s national head partnerships and business head of north, noted that the beauty category is one of FoxyMoron’s strongest forte.

“We look forward to working with the Schwarzkopf Professional group and using our expertise to help them achieve their business objectives,” said Bali.

Meanwhile, Shama Dalal, the head of marketing at Henkel Beauty Care India, shared that they have found an agency in FoxyMoron that is immensely passionate about the ever-evolving beauty category. 

“Being a content creation powerhouse and having a strong understanding of the high impact and emergent digital marketing trends, we are excited to take our brand to newer heights with this collaboration,” said Dalal.

Petaling Jaya, Malaysia – Malaysian-headquartered consumer goods company, Maestro Swiss Group, has partnered with marketing agency Unravel, to revitalize and expand its beverage brand Vico in the digital space.

Maestro produces chocolates and sweets under its brands Vochelle, Vico, and Darry’s that are distributed to over 17,000 outlets across East and West Malaysia, where all products are also exported to more than 20 countries worldwide.

Through the partnership, Unravel will be bolstering Vico’s brand awareness and consideration by utilizing the brand’s digital platforms, as well as other mediums such as radio, print, and even food delivery platforms.

Alwin Yew, Maestro Swiss Group’s director of sales and marketing, shared that the founders of Unravel have put together a terrific brand and leadership team to further accelerate the growth of the Vico brand. 

“Digital marketing has become a crucial component and the pandemic has dramatically accelerated this demand. Partnering with Unravel will enable us to unlock the full potential of digital transformation and further grow Vico’s brand presence in the country,” said Yew.

Matthew Wong, Unravel’s managing director, noted that the partnership is in line with their commitment to pivot their clients’ businesses by leveraging technology to accelerate an end-to-end commerce solution for them. 

“We synergize the best-in-class expertise from e-commerce, media, and communications to create strong end-to-end marketing solutions for Maestro to increase brand awareness and drive higher sales for Vico,” said Wong.

Hanoi, Vietnam – The Southeast Asia Commercial Joint Stock Bank, also known as SeABank, has tapped cloud services provider Google Cloud to enhance the service quality and customer experiences delivered on its SeAMobile/SeANet digital banking platform. 

Through Google Cloud’s enterprise-grade technologies, SeABank can optimize costs, strengthen security and accelerate innovation. In addition, SeABank will use Google Cloud’s secure, flexible and scalable infrastructure solutions, such as Migrate for Compute Engine and Google Kubernetes Engine, to migrate critical workloads from its on-premises data center to the cloud and build and deploy cloud-native applications. 

More importantly, SeABank will lean on Google Cloud’s capabilities in AI, machine learning and data analytics to acquire better understanding of its customers and create valuable new services to meet their future needs.

Le Thu Thuy, general director at SeABank, said, “The cooperation with Google Cloud is one of the crucial steps taken by SeABank to leverage industry-leading infrastructure and AI capabilities at speed and scale, to optimize our capacity to deploy customer-centric products and services, and enhance the overall digital and mobile banking experience.”

Having integrated AI into digital banking services on SeAMobile, as well as across its IT systems for customer service, operations, financial management and risk management, the core pillars of SeABank’s digital transformation strategy for the next five years will include end-to-end digitalization and providing hyper personalized customer experiences.

Meanwhile, Ruma Balasubramanian, managing director for Southeast Asia at Google Cloud, commented, “SeABank’s choice of Google Cloud as its primary cloud provider reinforces the Bank’s commitment toward using technology to advance how it interacts with and serves its customers – from anywhere and at any time. The bank can now amplify its abilities to build new capabilities and services, quickly deliver a predictive customer experience, and leapfrog into becoming the bank of the future.”

Texas, USA – Global mobile growth and monetization platform Digital Turbine has renewed its with tech giant Google to accelerate its product and growth strategy to support the Android ecosystem by enabling nearly a billion devices with intelligent app discovery.

Said multi-year partnership with Google will entail working with Google Cloud’s premier partner SADA to implement Google’s enterprise and cloud solutions to rapidly enhance and expand globally while broadening growth and monetization solutions for its partners.

Speaking about the partnership, Rob Enslin, president of Google Cloud, said that they are excited to partner with Digital Turbine to support the expansion and scale of its products and services globally.

“Digital Turbine has been a longtime supporter of the Android ecosystem, and with this new partnership, it will utilize our advanced cloud and enterprise infrastructure to expand support of its value-added mobile experiences to end users around the globe,” Enslin said.

Meanwhile, Bill Stone, CEO of Digital Turbine, commented that for the past 10 years, Digital Turbine has helped expand the Android ecosystem with their intelligent app discovery, growth and monetization products supporting many of the Android app developers in the market today.

“We are thrilled to further deepen and expand our partnership with Google. By partnering with Google we are efficiently powering app discovery for nearly a billion Android devices globally while simultaneously expanding our footprint across the Android ecosystem including mobile, TV and connected devices,” Stone added.

Bangkok, Thailand – Media company Matichon Group in Thailand has partnered with content discovery and native advertising platform, Dable, to drive monetization across its news sites in the country.

Matichon Group is one of the leading publishers in Thailand, with newspaper brands Khaosod Daily, Matichon Daily, Prachachart Business, and Matichon Weekly, as well as Sentangsedtee. 

The partnership will see Dable generating additional revenue for Matchicon Group while maintaining the user’s experience by displaying ads that blend in with the organic content of the website. Through this, the media company will be able to demonstrate high performance by exposing ads that are based on the visitor’s interests.

Chaehyun Lee, Dable’s CEO, shared that by partnering with the Matichon group, Dable is able to expand its premium network, as well as reflect its advancement in both Thailand and the global markets.

“I am confident that this partnership will bring good results. With Dable’s personalized recommendation technology creating a valuable experience, readers seek to consume quality content on Matichon group’s subsidiary sites, increasing page views and dwell time on each site,” said Lee.

Aree Lekhanon, the acting director of Matichon Group, said, “We look forward to providing personalized content that engages our readers and caters to their needs through Dable’s solution. We also hope to expand Matichon’s influence in the media market through various insights and data provided by Dable.”