Tag: Partnership

Kuala Lumpur, Malaysia – The Malaysia Aviation Group (MAG) and the Singapore Tourism Board (STB) have renewed their strategic partnership to boost travel from Malaysia to Singapore. This collaboration will focus on joint marketing efforts and exclusive offerings to enhance Singapore’s appeal as a prime destination for Malaysian travelers while increasing tourism spending and visits to key attractions.

Under the renewed agreement, MAG and STB will launch destination marketing campaigns featuring Malaysia Airlines and Firefly crew exploring Singapore’s iconic landmarks, such as Gardens by the Bay, the Singapore Flyer, Resorts World Sentosa’s S.E.A. Aquarium and Universal Studios Singapore, Mandai Wildlife Reserve’s Parks, and the Museum of Ice Cream.

To mark the third year of this partnership, both organizations will introduce enhanced travel perks for MAG customers, including boarding pass privileges in Singapore. These initiatives are strategically planned to align with peak travel periods, such as year-end holidays, school breaks, and festive seasons, ensuring greater convenience and value for travelers. 

Additionally, this comes as Firefly expands its Subang jet operations with direct flights to Changi International Airport (SIN) starting 25 March 2025, offering more travel options for both business and leisure passengers.

Dersenish Aresandiran, chief commercial officer of airlines from MAG, said, “We are pleased to continue our partnership with the Singapore Tourism Board to further position Singapore as a pivotal destination within the MAG network. In this next phase, we are excited to showcase Singapore’s vibrant attractions while delivering enhanced value to our customers with tailored products and exclusive promotions.”

Meanwhile, Terrence Voon, executive director of Southeast Asia at STB, commented, “STB is pleased to deepen our collaboration with MAG, our trusted airline partner, to offer differentiated promotions in Singapore. We look forward to having more visitors from Malaysia book their travel to Singapore soon, where they can explore unique experiences and discover the value that our vibrant city has to offer.”

Australia – Louis Vuitton has joined Formula 1 as an official partner, beginning first with their title sponsorship of the Australian Grand Prix–the first race of the year for F1 this 2025 happening on March 14-16–with the event to be officially called Formula 1 Louis Vuitton Australian Grand Prix 2025.

This news follows the recent partnership between LVMH, the brand’s parent company, and Formula 1 as a global partner for 10 years beginning in 2025.

Through this new partnership, Louis Vuitton will be immersed in F1 weekends, including prominent trackside signage – a first for Louis Vuitton at a sporting event. They will also have a key role in celebratory moments such as the opening ceremony and on the podium, where their famous Louis Vuitton Trophy Trunks will be presented to celebrate the top three drivers’ achievements.

The new Trophy Trunks, covered by the emblematic monogram, will be emblazoned with the iconic “V” in a unique local colour scheme for each race against the classic brown background.

It is worth noting that this is not the first time the iconic French luxury brand made an appearance in the Formula 1 tracks, when it developed and presented the first Trophy Trunk, through a partnership with the Automobile Club de Monaco, at the Monaco Grand Prix between 2021-2024. That symbol of triumph has subsequently rolled out across some of the world’s preeminent sports competitions, including football, sailing, and the Olympics.

Moreover, Louis Vuitton’s partnership with Formula 1 is a key element of the global LVMH Partnership, which represents the shared pursuit of excellence at a time when fashion, culture, entertainment, and sports are converging like never before.

Stefano Domenicali, president and CEO at Formula 1, said, “We are thrilled to welcome Louis Vuitton as title partner for our first 2025 race. This is a partnership between two global icons linked first and foremost by their great passion for innovation, excellence and creativity, which makes them two exceptional timeless stories.”

He added, “The entry of Louis Vuitton not only enhances the experience of our sport, but celebrates the union of luxury, craftsmanship, and the highest expression of automotive competition. 2025 will be an epic year for Formula 1 and I am proud to start it with our passionate partners at Louis Vuitton.”

Meanwhile, Pietro Beccari, chairman and CEO at Louis Vuitton, commented, “I am immensely proud of this partnership between Louis Vuitton and Formula 1 with our shared ambition to always strive for innovation, craft, and precision. The synergy of our two worlds is echoed in the savoir faire of our ateliers and garages, artisans, and engineers, while celebrating the outstanding performance of champion drivers around the world who embark on a journey of excellence with every race.”

Thailand – Creative agency CJ Worx has revealed its involvement in bringing together HBO and the Tourism Authority of Thailand (TAT) for a sponsorship tied to the third season of the critically acclaimed series ‘The White Lotus,’ highlighting Thailand as the backdrop for the upcoming installment.

The third season of ‘The White Lotus’ will highlight Thailand’s rich culture, luxury, and natural beauty. Filming will feature locations like Phuket, Bangkok, and Koh Samui, showcasing the country’s renowned hospitality, cuisine, and heritage.

For this landmark partnership, CJ Worx took on the role of a strategic business consultant, providing insights and connections that brought a bold idea to life. This highlighted the agency’s commitment to a vision that goes beyond traditional advertising.

The collaboration has attracted attention from major global media outlets, highlighting Thailand’s appeal as a top-tier destination. CJ Worx views this milestone as an example of its ability to facilitate meaningful partnerships and create impactful opportunities.

A spokesperson from CJ Worx commented, “This collaboration reflects our commitment to going beyond creativity, stepping into the realm of strategy and business consultancy. We are deeply honoured to have played a role in this achievement, which demonstrates that we are not just creators but enablers of impactful global partnerships.”

China – Changan Auto, the Chinese automotive brand, has unveiled a refreshed brand identity crafted by global brand consultancy Landor, aimed at resonating with international audiences and driving growth in key markets.

Changan Auto partnered with Landor to create a brand story that reflects its ambition and innovation as a rising global automotive force. The refreshed identity blends the CHANGAN brand with a distinct yet harmonious presence, highlighting the company’s commitment to high-quality, advanced mobility and positioning it as a pioneer in innovative driving experiences.

The brand’s new creative concept, ‘Beyond the Horizon,’ features gradients inspired by nature, symbolising innovation and progress. The visual language in photography and film evokes a sense of exploration, portraying individuals as pioneers charting their own paths toward a richer, more fulfilling life.

Steven Gao, business director of Landor China, said, “Partnering with Changan Auto on their global journey has been a privilege. Our collaboration has resulted in a powerful brand strategy and visual identity that will position Changan for success in key international markets and contribute to the continued growth of the Chinese auto industry on the global stage.” 

Changan Auto has already expanded into key global markets, including Thailand, the Middle East, and South America, with plans for further growth in 2025.

Singapore – Sumitomo Mitsui Auto Service (SMAS) of Japan and Singapore-based Tribecar have entered into a partnership to advance car-sharing services and technology in Singapore and across the region.

SMAS brings extensive experience managing over 1 million vehicles across Japan, Australia, India, Indonesia, and Thailand, offering services such as leasing, fleet management, risk management, cost control, and sustainable fleet development.

Meanwhile, Tribecar, Singapore’s car-sharing provider with a fleet of 1,500 vehicles, offers a wide range of options, including passenger cars, vans, and motorcycles. Its diverse fleet serves various users, from families and new drivers to private-hire and commercial operators.

Under this partnership, SMAS will acquire a minority stake in Tribecar to enhance its focus on sustainable mobility. The collaboration gives SMAS access to advanced car-sharing technology and expertise, speeding up the development of innovative mobility solutions in the region.

This strategic move supports SMAS’s broader objective of expanding its portfolio of eco-friendly technology solutions.

“This partnership with SMAS marks a significant milestone for Tribecar. By joining forces, we’re poised to shape the future of mobility, offering innovative solutions that cater to the evolving needs of our customers,” said Adrian Lee, co-founder of Tribecar.

“We are excited to partner with Tribecar to accelerate the growth of car-sharing services in Singapore and the region. By combining SMAS’s expertise in mobility solutions with Tribecar’s innovative platform, we aim to shape the future of sustainable mobility,” added Kei Sato, president and CEO of SMAS.

SMAS plans to pilot Tribecar’s technology in one of its subsidiaries as early as 2025. To mark the partnership, Tribecar customers can also expect new discounts and services, with more details to be announced soon.

Singapore – Martech agency EternityX has formed a partnership with DJM Consulting founded by Deric Wong under a shared vision of actionable strategies that integrate innovation and cultural intelligence. With this, Wong joins the agency as its chief business officer.

It has also named Jean Kniss Loh as chief marketing officer, and Max Lee as global partner for China media integration as part of new senior hires for EternityX. This move aims to drive its rapid global expansion across APAC, Europe, and the Middle East.

The collaboration reflects DJM Consulting’s philosophy, “Don’t Judge Me”, and EternityX’s focus on connecting East and West through advanced marketing solutions tailored to complex markets.

As chief business officer, Wong will oversee business strategy, partnerships, and performance, aligning corporate objectives with a sustainable growth approach. With decades of experience, including leading Dentsu China and Omnicom Media Group Hong Kong, he is recognised for his innovative strategies and operational excellence.

Meanwhile, Jean brings over 20 years of experience in strategic communications, crafting narratives for global companies in her roles with FTI Consulting, Burson-Marsteller, FleishmanHillard, Ogilvy and KPMG. As CMO, she will spearhead EternityX’s global branding and thought leadership efforts, ensuring the company’s continued relevance in an ever-evolving marketplace.

Lastly, Max brings over 15 years of extensive experience in global advertising and media agencies including Carat, Mindshare, MediaCom, and PHD. Max bridges global ambitions with China’s intricate media landscape, creating culturally relevant campaigns that resonate with local audiences. His expertise enhances EternityX’s ability to stand out in competitive markets, delivering tailored solutions that drive meaningful impact.

Speaking about the partnership, Wong said, “This partnership aligns with the evolving global landscape, where business empowerment begins with unlocking new growth potential. At DJM Consulting, innovation is at the heart of everything we do. From challenging conventional thinking to evolving business models, we help companies rewrite their future potential. With deep expertise in strategic marketing, advertising, and corporatisation, DJM Consulting empowers companies to expand into high-growth markets with EternityX, while strengthening their media presence and brand positioning.”

He added, “Success in global marketing today demands collective intelligence and the seamless collaboration of diverse expertise, to achieve a shared goal. Drawing from my experience of leading international creative, advertising, and media organizations, I’ve witnessed how agility, collaboration, and innovation – when paired with a deep understanding of markets – drive transformative outcomes. Our partnership represents an opportunity to push boundaries further, leveraging advanced technology to shape future-ready solutions. Collaborating with Charlene Ree, a trailblazer in AI-driven marketing, we are redefining how businesses, agencies, and industry peers unlock growth in an ever-evolving global marketplace.”

Meanwhile, Charlene Ree, CEO of EternityX, highlights the importance of this collaboration, commenting, “At EternityX, our vision has always been to empower brands to reach their full potential by connecting them with the world’s most dynamic audiences. Partnering with DJM Consulting is a pivotal step forward and enables us to scale our expertise and adapt to the unique needs of global markets. By combining DJM Consulting’s expertise with EternityX’s advanced technology, we’re empowering brands to thrive globally and setting a new benchmark in an interconnected and rapidly evolving world. Together, we are creating enduring value for clients and agency partners through innovation and cultural understanding.”

She added, “For businesses, this partnership paves the way for strategies that connect globally and locally. For agency partners, it offers the tools to enhance capabilities. And for industry peers, it sets a benchmark for navigating the rapidly evolving global marketplace. Together, EternityX and DJM Consulting are shaping the future of global marketing.”

Singapore – Jollibee Group has entered a new global multi-year partnership with experience management leader Qualtrics to enhance customer experiences and fuel growth across its brands, including Jollibee, The Coffee Bean & Tea Leaf, and Smashburger.

Under the multi-year agreement, Jollibee Group will leverage Qualtrics to strengthen customer relationships and respond more effectively to their evolving needs. By capturing and consolidating feedback from both in-store and digital touchpoints, the partnership aims to accelerate issue resolution and deliver actionable insights to enhance customer-facing operations.

Additionally, the new program is expected to support Jollibee Group’s global expansion and its ambition to rank among the world’s top five restaurant companies while enhancing and personalising its digital offerings.

“The multi-year agreement underscores our commitment to delivering exceptional experiences for our global store network. By leveraging Qualtrics, we can consolidate customer feedback from in-store and digital touchpoints, accelerate case resolution, and provide actionable insights for our customer-facing teams,” said Marcos Cadena, global chief technology officer of the Jollibee Group.

Jacqueline Fuentes, head of global customer experience of the Jollibee Group, added, “Qualtrics enables us at the Jollibee Group to better understand our diverse customer base, helping ensure that we meet their evolving needs and expectations. Qualtrics provides the capabilities and insights we need to continuously enhance our customer experiences and build stronger connections with the millions of customers we serve worldwide.” 

Through its multi-year partnership with Qualtrics, Jollibee Group will leverage the platform to enhance customer experiences across its brands in North America, Europe, the Middle East, and Asia.

“Companies that win and succeed in today’s fast-moving markets prioritise delivering great experiences their customers love,” shared Brad Anderson, president of product, UX, and engineering at Qualtrics. 

“Thousands of organisations across the globe, including the Jollibee Group, are using Qualtrics to improve their customer experience by capturing feedback from multiple channels to deeply understand the needs and expectations of their customers and take fast, targeted, and proactive action when and where it matters most,” Anderson added. 

Manila, Philippines – BDO Unibank, Inc. has forged a partnership with logistics provider Mober to finance its new electric vehicle trucks and promote eco-friendly logistics.

Mober has been leading efforts towards sustainable solutions through green logistics, committed to global net-zero. BDO’s move to finance its vehicles is a step to solidify its commitment to green financing and sustainability. 

Mober’s sustainability efforts are supported by its ‘Battery Management System,’ which monitors its vehicles’ battery health and performance in real-time. This enables the company to predict necessary maintenance and extend the vehicles’ lifespan.

Additionally, Mober uses a ‘Transport Management System’ that optimises its delivery routes to reduce energy consumption and emission. While championing sustainability, it also provides better service for its clients.

Among Mober’s client portfolio are IKEA, Nestlé, Maersk, Monde Nissin, Starbucks, and Kuehne+Nagel.

Mober is also set to launch a new charging hub for electric vehicles in Pasay City by January 2025.

“This is a historic milestone not just for Mober but for the entire logistics industry in the Philippines. With the addition of these 60 EV trucks, our fleet now stands at 110 units, bringing us closer to our goal of 240 units by the end of the first quarter of 2025. Supported by our proprietary Battery Management System (BMS) and Transport Management System (TMS), we’re ensuring not only sustainability but also efficiency and reliability for our clients,” Dennis Ng, chief executive officer of Mober, said.

“We remain committed to supporting eco-friendly initiatives and innovative businesses that nurture the environment and present opportunities for economic growth. This partnership with Mober reinforces our shared commitment towards a greener, more sustainable future,” Charles M. Rodriguez, executive vice president and head of BDO Unibank’s Institutional Banking Group, said.

Indonesia – Global branded payments provider Blackhawk Network (BHN) has teamed up with Roblox to introduce digital gift cards in Indonesia, making it easier for Roblox fans to connect with loved ones and engage with a global community through immersive virtual experiences.

As part of this partnership, Roblox digital gift cards are now accessible on popular gaming platforms such as Tokopedia, Lapakgaming, Bukalapak, PaysGift, Codashop, Blibli, GOC, and UniPin, available in denominations of 100,000 rupiah, 200,000 rupiah, or 500,000 rupiah.

These gift cards, whether bought online or in-store, offer up to 25% additional Robux, providing even greater value for users. Robux, the platform’s virtual currency, lets users purchase digital items in virtual experiences or the Roblox Marketplace. Gift cards can also be redeemed for Roblox Premium, a subscription service that adds monthly Robux and offers exclusive items and discounts.

BHN and Roblox also plan to introduce physical gift cards by the end of the year, available both in-store and online through various retailers.

Matt Howe, regional head at BHN, said, “Roblox is a leader in its category, bringing together millions of people across the globe to connect, play, and learn in an immersive environment. Our partnership to launch Roblox gift cards in Indonesia will make the game even more accessible to fans and open it up to new players to help build an even bigger community of interactive users.” 

Roblox is accessible on mobile, PC, tablet, and VR devices, allowing players to interact in real time across any compatible platform. With over 88.9 million daily active users, Roblox offers immersive, user-generated experiences that connect people globally to play, learn, and build friendships.

China – UK-based cross-border marketing agency Comms8 has partnered with the UK Advertising Export Group (UKAEG) to bolster the presence of British advertising services in the Greater China region, leveraging its expertise to connect UK creativity with China’s growing demand for global market insights.

The Comms8-UKAEG partnership taps into the growing trend of Chinese brands expanding globally, aiming to leverage British advertising expertise to help these firms navigate complex cultural, consumer, and regulatory landscapes. With UK advertising exports rising 32.5% to £15 billion in 2021, British agencies have proven their ability to engage international audiences, harness cultural insights, and navigate diverse media environments.

For decades, Comms8 has specialised in bridging East and West, offering integrated marketing solutions that blend strategic insight, cultural sensitivity, and technological innovation. Its proven track record includes the award-winning “Weather Kids” climate change campaign, developed with ICCO and UNDP, which garnered recognition at Cannes Lions for its creative storytelling and global impact.

Additionally, the agency’s proprietary SaaS platform, InfluenConnect, recently won an award, showcasing its ability to harness influencer marketing and advanced analytics to enhance international brand visibility.

Through this partnership, Comms8 and UKAEG aim to reinforce the UK’s reputation as a trusted global advertising hub, known for its creativity, sustainable practices, and advanced data capabilities.

Carol Chan, managing director at Comms8, said, “By teaming up with UKAEG, we are to empower companies in the Greater China region to collaborate with Britain’s creative talent as they grow globally. Our role is to ensure strategic thinking, cultural awareness, and practical know-how blend seamlessly, creating lasting international connections and reinforcing British advertising’s position as a go-to resource.”

Aisling Conlon, international trade director for UK advertising at the Advertising Association, added, “Chinese brands venturing abroad need localised insight, compelling narratives, and digital fluency. Comms8’s proven understanding of Greater China’s unique market dynamics ensures that our message resonates, helping both British agencies and Chinese brands thrive in new cultural contexts.”

This partnership was highlighted at the UK-China Brand and Business Forum, co-organised by UKAEG, the China Advertising Association (CAA), and the UK Department for Business and Trade (DBT).