Tag: Partnership
Sydney, Australia – Amazon Ads and Spotify have teamed up to deepen their foothold in Australia’s fast-growing programmatic advertising market, linking retail data with streaming audiences in a single buying pipe. The tie-up allows advertisers in Australia to access Spotify’s audio and video inventory...
Bangkok, Thailand – Singha has renewed its official partnership with ONE Championship for an additional two years, covering 2026 and 2027, in a move the company says will strengthen Muay Thai’s position on the international stage. The extended agreement will support ONE Lumpinee, which aims to become...
Mumbai, India – Wondrlab, an India-based marketing network, has been appointed as the communications partner for Audi India, following a multi-agency pitch. Under the mandate, Wondrlab will manage Audi India’s brand communication using a platform-first approach, aiming to create a connected brand ecosystem...
Singapore – Starbucks is partnering with Warner Bros. Discovery Global Consumer Products to launch a Harry Potter-themed collaboration across its coffeehouses in Asia Pacific, introducing a line of themed beverages, merchandise, and in-store experiences inspired by the popular franchise. The collaboration...
Manila, Philippines – Hakuhodo International Philippines Inc. (HIP) and Intersections Group have announced the formation of a Preferred Alliance in the Philippines, aimed at providing clients with more integrated and insight-driven marketing and communications solutions. Through this partnership, HIP...
Bangkok, Thailand – Lazada has announced a strategic partnership with Michelin to enhance the online tyre purchasing experience across Southeast Asia, combining digital commerce capabilities with mobility expertise. Under the collaboration, the companies will co-invest in a framework designed to simplify...
Singapore – Strategic consultancy PR Group has expanded its regional mandate with Australian AI healthcare company Heidi, deepening a partnership that began during the startup’s early growth phase. The firm will now handle communications across Southeast Asia and North Asia from its Singapore hub,...
Hong Kong – Cathay Pacific has partnered with the West Kowloon Cultural District Authority (WKCDA) to unveil “Spirit of Hong Kong – 80th Anniversary Edition”, a striking new art-focused aircraft livery celebrating the airline’s milestone year. Cathay has been WestK’s travel partner since 2023,...
Singapore – Singapore’s SPH Media is stepping deeper into the loyalty economy with its partnership with KrisShop to sell digital subscriptions to The Straits Times and The Business Times on KrisShop’s online storefront, marking the retailer’s first foray into digital subscription products. The titles...
Singapore – McLaren Racing has named Etihad Airways as an Official Partner from the 2026 season, covering both the McLaren Formula 1 Team and the United Autosports World Endurance Championship Hypercar programme. The multi-year agreement brings together the racing team and the UAE national airline in...
