Agoda and Archipelago launch dedicated brand hub to showcase trusted Indonesian stays

Indonesia – Agoda has partnered with hospitality group Archipelago International to expand accommodation options for travellers and strengthen both brands’ footprint across Southeast Asia.

Under the partnership, 193 of Archipelago International’s properties—including urban business hotels, leisure resorts, and boutique stays—are now available on Agoda through the newly launched “Archipelago Flagship Store”. The dedicated brand hub allows travellers to more easily find and book popular Indonesian properties such as ASTON Anyer Beach Hotel, Harper Malioboro, Royal Kamuela Ubud, and The Alana Hotel and Conference.

Unlike standard listings, the Flagship Store serves as a curated space highlighting Archipelago’s diverse range of properties to travellers from key origin markets, in line with Indonesia’s growing prominence as one of Agoda’s most searched destinations. The collaboration also taps into Agoda’s multichannel marketing tools to enhance visibility and engagement for Archipelago’s portfolio.

“Partnering with Agoda enables us to connect our portfolio of trusted Indonesian hotel brands with a global audience. Agoda’s Flagship Store provides an innovative platform to share our brand story and engage travellers more meaningfully, while leveraging Agoda’s scale and marketing expertise to drive growth and revenue,” said Chris Legaspi, chief commercial officer at Archipelago International.

This marks the first collaboration between the two companies, combining Agoda’s data-driven marketing and distribution expertise with Archipelago’s established regional presence. The partnership aims to drive demand, improve conversion across source markets, and help partners engage travellers more effectively, as Indonesia rises to become the third most searched market on Agoda in 2025.

Andrew Smith, senior vice president of supply at Agoda, said, “Indonesia remains an important focus for Agoda’s growth, and this partnership with Archipelago International aligns with that direction.”

He continued, “The launch of the Archipelago Flagship Store leverages our technology and scale to better connect our large Asian customer base with their portfolio of trusted properties. We value this collaboration, as it reinforces our local offerings and supports our collective success in this dynamic market.”