Mumbai, India — Hello Kitty is set to introduce a limited-edition skincare line in collaboration with Moody Skincare, marking a new expansion of the character’s presence in India’s beauty market. The partnership brings together Moody’s science-based formulations and the pop icon’s recognisable design aesthetic.
Hello Kitty, long associated with global lifestyle categories including fashion, accessories, and beauty, continues to build its visibility among Indian consumers. The collaboration is positioned to strengthen the character’s appeal to modern buyers who prioritise both visual design and product performance.
Suramya Jain, co-founder and chief marketing officer of Moody Skincare, said, “Working with Sanrio and Hello Kitty is a dream come true for us. It’s not just about the iconic bow or beloved character—it’s about the joy, nostalgia, and playful energy she brings. We wanted to blend that whimsy with Moody’s aesthetic so that this collab feels like a warm hug for everyone who believes in fun, color, and self-expression.”
The Hello Kitty–Moody range incorporates the brand’s 7D HydroBurst® formulation across three products: the Hydra Milky Mochi Toner, a hydrating and skin-prepping toner; the HydroBurst Water Sunscreen SPF 50 PA++++ (Hello Kitty Limited Edition), a lightweight, water-based sun protection product; and the Hybrid Water Sunscreen Mist SPF 50 PA++++, designed for convenient reapplication throughout the day. The products are accompanied by a Hello Kitty travel pouch intended as a collectible item.
The collection aims to merge design and utility, presenting skincare as a refined and visually engaging part of a daily routine. It will be available through Moody’s official website and major e-commerce platforms, including Nykaa, Myntra, Flipkart, Amazon, Zepto, and Blinkit.
