Tag: Omnicom Media Group

Manila, Philippines – Omnicom Media Group has been appointed the media agency of record of Angkas, the Philippine-based motorcycle ride-sharing service. The appointment follows after Angkas decided to go with an agency that can provide relevance and creativity while pushing the envelope of innovation further.

George Royeca, chief executive officer at Angkas, said, “We chose OMG as our media AOR as they have successfully shown innovative thinking, strong media capabilities, and transparency which we truly value. We are excited to see how this partnership can further drive Angkas’ goals this 2022.”

Meanwhile, Mary Buenaventura, CEO and president at OMG, commented, “We are thrilled to be given the chance to work with a progressive brand who is a pioneer in its category.”

She also added that Angkas is a trailblazer that promotes a win-win situation for both the company and its riders, “not only in providing a transportation option to commuters but also in providing livelihoods for Filipinos.”

Founded in 2016, Angkas has also ventured into the package delivery scene, and has a large presence in Metro Manila, Cebu, Cagayan de Oro, and General Santos City. There are also plans for Angkas to eye provincial expansion in the Philippines, including in Batangas.

Malaysia – Omnicom Media Group (OMG) has elevated Eileen Ooi to the role of chief executive officer for the Malaysia office. This elevation serves as a recognition of Ooi’s stellar performance and aligns with the company’s commitment to nurturing talent from within the agency.

In her new role, Ooi will be responsible for steering OMG Malaysia’s operations, driving efficiencies, and strengthening capabilities among its agencies in the country, namely OMD and PHD, as well as the group’s data and analytics division, Annalect. 

In February 2021, Ooi has been appointed as the new chief operating officer (COO) of OMG Malaysia, and has played a pivotal role in propelling commercial growth and harnessing digital capabilities for the agency network in the market.

OMG Malaysia said that under Ooi’s leadership as COO, the group’s business has grown by 40% year on year, retained major accounts such as Beiersdorf Malaysia, and expanded client’s portfolio across global, regional, and local businesses.

Moreover, with Ooi’s data-driven vision, OMG Malaysia has recently established a three-year transformative partnership with Google, which elevated the network’s capabilities in performance marketing, data analytics, and talent development to support and accelerate clients’ digital growth and transformation. During her tenure, Ooi has also proactively launched and integrated several mental wellness programmes which provide employees with access to mental health resources. 

Tony Harradine, OMG’s CEO for APAC, commented that Ooi has done an outstanding job of driving OMG’s business growth and enhancing its product and people capabilities.

“Her achievements, coupled with her good relationship with the team, make this appointment well-deserved. I am confident Eileen will continue to elevate OMG Malaysia’s performance in the market,” said Harradine.

Kuala Lumpur, Malaysia – Omnicom Media Group in Malaysia has announced two key leadership appointments in their agency, namely Kiron Kesav as chief strategy officer at OMG Malaysia and Mayank Bhatnagar as managing director at OMD Malaysia. Said appointments are part of the agency’s vision to continue strengthening its presence within the region as a media agency powerhouse.

Kesav, who was previously the general manager of PHD Malaysia, will be guiding OMG’s agencies towards pushing forward its strategic planning products, business solutions for clients and thought leadership and innovations for the network. Said promotion will provide the agency with the expertise needed to serve its clients and create a positive impact for the agency locally and regionally.

Meanwhile, Bhatnagar has over 20 years of industry experience, managing several blue-chip clients across various markets in Asia. His appointment will see him overseeing OMD Malaysia, ensuring the continuous growth and momentum of the agency and its client accounts.

Both new hires will be reporting directly to Eileen Ooi, chief operating officer at OMG Malaysia, and will officially assume their new roles with immediate effect. For the meantime, Ooi will also be overseeing PHD Malaysia in the interim.

Speaking about the new appointments, Ooi shared, “Both Kiron and Mayank’s appointments are extremely valuable in strengthening OMG Malaysia as a media powerhouse in the local and regional context.”

She added, “[Kesav] has proven his capabilities by successfully leading PHD Malaysia as general manager of strategy and platforms. I am confident that his well-earned elevation will see him contribute immensely to the success of OMG as a whole. [Bhatnagar’s] extensive experience [meanwhile], across the industry, along with how well-accustomed he is with the Malaysian market, will be beneficial to continuing the success of OMD Malaysia.

Malaysia – The Malaysia arm of Omnicom Media Group (OMG), the media services division of Omnicom Group, Inc., has announced that it has partnered with Google to enhance the agency’s suite of performance marketing capabilities.

Through the collaboration, OMG Malaysia will be able to gain access to Google’s beta tools, elevate its Google Marketing Platform expertise, and nurture employees’ skills through a series of curated training programs conducted by Google. OMG said the move fosters its vision to offer top-notch performance marketing campaigns for clients.

The shift in focus, OMG Malaysia said, is in response to a substantial number of clients prioritizing budget on Google Ads campaigns. The agency shared it will be creating customized advanced tools to analyze, optimize, and automate campaigns. One of the capabilities will be providing real-time data on overall account health and zooming into specific features to improve the efficiency of campaigns and results for clients. 

The partnership will also be offering tools to reduce time spent on analysis and boost optimization, which could result in a decrease in campaigns turnaround time by up to 30%. Besides aiding clients in their digital transformation journey with customized tools, the partnership will also focus on developing the skills of the OMG team. The collaboration will enable OMG to leverage a curated Google training curriculum to empower new OMG employees with Google-centric skills. 

“Our media agency partners continue to be a core component to the digital advertising ecosystem. We’re pleased to collaborate with OMG to invest in the key areas of operational efficiencies and nurturing future digital talent. I am very proud to be on this journey with OMG and together we hope to deliver greater impact to customers’ business and marketing objectives,” said Marc Woo, managing director of Google Malaysia & Frontier Markets.

Eileen Ooi, COO of OMG Malaysia, commented, “It is always great to be able to grow and transform with a partner that shares our same ambitions and leans in effectively to make it happen. Omnicom Media Group creates solutions to not only address our clients or agency goals but also focus on driving a bigger force which pushes boundaries in the way we operate, accelerate campaigns for our clients, and address the talent gaps in the industry. We look forward to continuing to grow together and shape the industry forward.”

At the Think Search Award paneled by Google and industry experts, OMG Malaysia was actually awarded the Best use of Google Search: Agency of the Year. OMG Malaysia was recognized for displaying Search excellence by focusing on advanced analytics-driven approach for its campaigns.

Sydney, Australia – Media agency network OMD in Australia has just announced a new co-CEO leadership structure through the promotion of Laura Nice and Sian Whitnall as new co-CEOs of the agency, effective immediately. 

OMD has long had a people strategy of developing and promoting staff from within, and follows the agency’s continued stability to OMD’s people, clients, and partners, with significant new business wins and key client retention alongside industry award recognition.

Nice and Whitnall will take overall responsibility for OMD assets nationally, leading a workforce of more than 600 people. 

Nice first joined OMD Australia in 2012 as a business director for their Telstra account. In 2014, Nice returned home to the UK where she took up the role of group head at Vizeum, followed by head of consultancy and development for Omnicom Media Group’s Annalect. She returned to Australia in 2019 as OMD Sydney’s joint managing director.

“As an ‘OMD Boomeranger’ I know firsthand the benefits of working for a culture as strong as OMD Australia’s. To be given the opportunity to lead the next chapter with Sian is a proud moment, as we strive to build on OMD’s current success and momentum. Personally, I’m excited to focus on the depth and breadth of our client relationships and identify growth opportunities for our people to further develop their capability and evolve our offering for the future,” Nice stated regarding her appointment.

Meanwhile, Whitnall first joined OMD in 2013 as an interactive director, with her most recent role being OMD Australia’s chief digital officer. Her digital transformation initiative, OMD Navigate, has driven strong business results for OMD and their clients.

“I feel so passionately about OMD so it’s an absolute privilege for Laura and myself to be given the opportunity to lead the agency. I am excited to continue working alongside OMD’s incredible talent, to grow the capability within the brand and to drive growth for our clients in areas that will have the most impact for their businesses,” Whitnall said.

Speaking about the new promotions, Peter Horgan, CEO at Omnicom Media Group ANZ, commented, “They have been fundamental to OMD’s ongoing growth and success over recent years and are embedded across all areas of the business. Together, their complementary skill sets and ability to work as a team, is exactly what OMD needs for the future of our business. OMD has a history of success with leadership partnerships and given the size and scale of OMD Australia, there is no better time to revisit this winning formula.”

London, United Kingdom – Global media network PHD, part of the Omnicom Media Group, has unveiled a new visual brand identity, which mirrors their ‘Make The Leap’ philosophy, a call to leverage the power of imagination to drive disproportionate growth for its clients’ business.

The updated brand identity, created in collaboration with independent design director Cosmo Jameson, has been designed with digital, motion, and audio capabilities in mind and reimagined to fully embody the company’s philosophy.

At the core of the new branding are visual assets that represent PHD’s values of creativity, courage, openness, collaboration, and curiosity – a reflection of the fact that it’s the creativity and innovation of PHD’s talent that powers business growth.

Philippa Brown, worldwide CEO at PHD stated that for over 30 years, the company has put creativity, innovation, and thought leadership at the heart of the business.

“Creativity and the power of imagination are what fuel our industry and we believe that only by making imaginative leaps in creativity can we best help our clients flourish and, therefore, leap forward commercially. The evolution of our identity brings this idea to life, with a contemporary and dynamic mark that positions us for the future,” Brown stated.

Meanwhile, Mark Holden, worldwide chief strategy officer at PHD, commented that their new identity focuses on creativity above all else since he believes that it is the power of imagination that drives disproportionate growth, not just reports and spreadsheets.

“In the modern world, advancements in data and technology have enabled marketers to improve how they target and measure their campaigns. However, while this is hugely important, at PHD, we know that every great campaign starts with a great creative idea,” Holden added.

Avril Canavan, worldwide chief marketing officer at PHD, commented “Our new identity is strategically designed with digital and motion in mind to reflect how we work today as well as being a symbol of our ethos. The brand mark is dynamic and flexible, capable of making a physical leap itself to trigger imagery or film and reveal a world reimagined.”

The new branding is being implemented internally and externally across all of PHD’s over 100 markets.

Mumbai, India – Media network Omnicom Media Group (OMG) in India has announced the launch of its first-ever OMG Digital Bootcamp, a four-week, full-time intensive learning program designed to provide a launchpad to aspiring digital marketers looking to kick start their career in digital marketing.

The program aims to advance the homegrown potential in digital capabilities, empowering growth and development while attracting talent for the future. It is designed in conjunction with Results & Outcomes, an e-learning platform, conceptualized by domain experts, with rich experience across technology, media, content, and marketing, as well as communications, and monetization.

Kartik Sharma, Omnicom Media Group’s group CEO for India, shared progress and purpose are always at the heart of everything they do, and they believe that wherever learning thrives, so do people, and one of the ways they have decided to support this is by nurturing budding talent in-house.

“This bootcamp is one of the ways in which we have decided to support present and future talent, in-house, by enhancing their digital proficiency,” said Sharma.

Bharat Khatri, Omnicom Media Group’s chief digital officer for APAC, commented that OMG’s Digital Bootcamp aims to address the challenges we face on the tech front, like setup and execution.

“By curating a four-week learning program that has been customized to our requirements, we look forward to creating an agile workforce of digital ninjas. Selected entrants can expect a future-ready learning program that has been designed to fast-track their careers in digital marketing,” said Khatri.

Meanwhile, Anju Kurien, the talent director of Omnicom Media Group India, said, “It’s an exciting time for us as we work towards enhancing our learning curve and empowering our employees, both present and future, by strengthening their digital proficiency.” 

Anand Chakravarthy, Results & Outcomes’ co-founder, commented that they are pleased to collaborate with OMG India to curate and deliver an application-oriented and hands-on, progressive digital learning program delivered by domain experts – experienced professionals who themselves have run digital campaigns for years.

The OMG Digital Bootcamp will kick start in the second week of October and is accepting applications from fresh graduates with a bachelor’s degree in any engineering field, BCA, or from the Statistics, Economics, Business Administration, and Advertising streams. Aspirants can visit its dedicated post on LinkedIn for ‘OMG Digital Bootcamp Trainee’ for details.

Kuala Lumpur, Malaysia – Annalect, the data technology, and analytics division of Omnicom Media Group (OMG) has promoted Daler Kendzhaev as the head of Annalect Malaysia, following the network’s commitment to bolstering its data and technological capabilities to deliver effective, efficient, and differentiated marketing solutions for its clients

Through his new role, Kendzhaev will be responsible for Annalect’s growth in the market as well as building the division’s new capabilities in Malaysia by overseeing the increased adoption of Omni, OMG’s people-based marketing and insights platform, across OMG Malaysia and its agency brands. He will also spearhead advanced tech initiatives and build on global and regional partnerships while unlocking new local opportunities.

Prior to his new position, he joined media buying company PHD in Malaysia as business director, where he manages portfolios of local, regional, and global brands including HSBC, Volkswagen, LG, Warner Bros and Singapore Airlines. 

“I am truly excited for the opportunity to lead Annalect and to support both PHD and OMD in driving our client’s businesses via advanced data, analytics and tech solutions. With current complexity and changes in the digital media ecosystem, now, more than ever, brands in Malaysia are looking for digital transformation and consultation, and I am thrilled to be part of this journey in helping brands with their digital acceleration,” Kendzhaev said, regarding his appointment.

He will report to Eileen Ooi, chief operating officer at OMG Malaysia.

“Daler has played a critical role in building PHD’s data and technology ambition as well as elevating our clients’ digital maturity. “I am excited to have Daler lead OMG’s Annalect division in Malaysia as we continue providing holistic data-driven solutions for our clients’ marketing needs,” Ooi stated.

New Delhi, India – An increasing number of Indian consumers are showing willingness and interest to purchase electric vehicles, new report from auto-tech firm CarDekho and marketing company Omnicom Media Group (OMG) shows. 

According to the survey, 66% of customers are willing to buy electric vehicles, out of which 53% said they were strongly inclined to go electric. Among those surveyed, 13% are not yet ready for the transformation whereas 19% decline to go either way.

In addition, 68% of the customers showed their concern towards the environment and believe switching to EVs will help reduce air pollution, whereas 11% and 6% of respondents considered driving pleasure and lower maintenance cost respectively as the main reason for considering a shift to EVs. 

“The core objective of this survey was to gauge the consumer psyche and understand what sort of information or services from automobile original equipment manufacturers (OEMs) could help in the buying decision. Respondents suggested manufacturers offer a full list of service stations in any city, accessories for easy and fast home-charging, and an extended service warranty assurance for the car,” the companies said in a press statement.

The survey also showed that despite the optimism shown among respondents, certain percentages of consumers are also raising doubts about EV usage. In the survey, 43% of respondents stated that frequent recharging will be a big concern, with 20% raising concerns on the reliability of EVs during long drives or inter-city travel, and 16% considering inadequate infrastructure (charging stations) a bigger hurdle. Meanwhile, nearly 12% of those surveyed said that pricing was an important consideration.

CarDekho and OMG conducted the survey across India among potential 4W vehicle buyers. Almost 40% of the respondents owned an SUV with 29% owning a hatchback, followed by 25% with sedans.