Nescafe Archives - MARKETECH APAC

Indonesia – Nescafé Indonesia has recently teamed up with Dentsu Indonesia to unveil the ‘Nescafe Sky Show,’ a stunning aerial drone display designed to introduce its newest brand ambassador, renowned South Korean actor Ji Chang-wook.

The Nescafé Sky Show, presented at the Jakarta Fair Kemayoran 2024, invited fans to capture images of Nescafé’s ‘Coffee Ala Cafe’ brand ambassador, Ji Chang-wook, alongside their Nescafé beverages and share them on social media.

Sherif Hani, business executive officer of Coffee Néstle Indonesia, said, “We have always been committed to aligning our coffee brand with modern lifestyles and trends, including the K-wave phenomenon that has resonated strongly with Gen Z. The enthusiastic support from Ji Chang Wook’s fanbase in Indonesia inspired us to appoint him as the Brand Ambassador of Nescafe Indonesia. Together with dentsu, we elevated the launch experience to another level, introducing our Brand Ambassador in a distinctive and historically significant Sky Show at Jakarta Fair Kemayoran.”

Meanwhile, Rommy Pantouw, content director of dentsu X Indonesia, shared, “The Nescafé Sky Show was designed to create a unique, engaging brand experience that resonated with the audience. By blending innovation with a beloved celebrity figure, Nescafé Indonesia is committed to continuously inspiring consumers with a dynamic lifestyle. We have successfully identified a historic moment to implement this idea, marking the first time a brand has presented such a show at the Jakarta Fair Kemayoran. A total of 300 drones were used to create stunning visual configurations for 10 minutes, producing spectacular images in the sky and capturing the attention of thousands of visitors at the Jakarta Fair Kemayoran.”

Malaysia – Gong xi fa cai! With Chinese New Year a monumental celebration across Asia, brands didn’t waste a second making the most out of the festive holiday, pulling out the theme to showcase each of their creative advertisements.

In Malaysia, brands across all industries flexed their red-accented and gilded films on YouTube to ring in the year of the Metal Ox, and the platform has just revealed the CNY ads that made it to its top 10 this year.

The ads were chosen not only based on views but also watch time and audience retention. Take a look at the list, arranged in alphabetical order.

1. Celcom Axiata: Double Your Joy with Any 2 Phones @ RM188

In a simple but graphically endearing ad, telecom Celcom Axiata drew in Malaysian viewers not just with its creatives but with an attractive offer letting customers nab 2 phones at RM188, from a slew of mobile models such as Huawei, Vivo, and Realme.

2. Daikin Malaysia: Daikin CNY 2021: The Extraordinary Family GO

Air condition manufacturer, Daikin Malaysia, stresses the importance of family this CNY through a comedic short film, bringing the message through the all-too-familiar and anxious scenario of a guy’s courtship to a girl’s parents.

3. McDonald’s Malaysia: Golden Prosperity Burger

Global fast-food brand McDonald’s is known for regularly sprucing up its food offerings to align with current cultural celebrations, and this CNY, it offered Malaysian customers a special ‘Golden Prosperity Burger’ to add to their momentum of festivities.

4. NESCAFÉ Malaysia: Happy New 牛 Year ~ NESCAFÉ

With a straightforward sing and dance video, NESCAFÉ in Malaysia delivered its greetings by partnering with famous personalities and performers Pong Pong, Jestinna, DJ Perry Kuan, and Ariff Bahran.

5. Shopee Malaysia: Shopee CNY Sale is Happening Now!

With a quirky and cheery acoustic performance, Shopee in Malaysia released its share of the 2.2 sale ad, which offered eight-themed marketing deals such as its daily RM8,888 Shopee Fortune Box, and daily 88% Off Vouchers.

6. Tenaga Nasional: TNB CNY 2021 – Nian-tastic New Start

Still within the message of family and togetherness, electricity giant Tenaga Nasional goes all the way back to give audiences a piece of the origins of the celebration.

7. Tesco Malaysia: The TESCO ONG Medley 2021

Through a jovial medley, grocery chain Tesco in Malaysia reminded how through its range of fresh produce and food products, customers can achieve a fruitful celebration this CNY.

8. Vivo Malaysia: Vivo CNY Huat Cow Cow 2021

With a brief 15-second but upbeat music clip, Vivo Malaysia invited viewers to learn how to Huat Cow Cow, or how to bring in ‘maximum prosperity’.

9. Watsons Malaysia: Watsons CNY #HappyBeautifulYear 2021

Much like others in this list, health and beauty retailer Watsons in the country made use of a musical short film, featuring a star-studded cast including Summer Grace, Danny Ahboy, and Jenn Chia among many others.

10. Yakult Malaysia: YAKULT新年2021 ‘Miles apart, but close at heart’

Even before the pandemic struck, family members are forced to spend time apart for a number of reasons such as those that choose to work away from their hometowns for better opportunities. In a touching short film, Yakult Malaysia showed that there are still ways for families to send love albeit from a distance this CNY.

Malaysia – Coffee is good without a doubt, but NESCAFÉ in Malaysia has just upped the bar for everyone’s favorite drink with its new variant – Kopi Kedah – which is a Malaysian, homegrown coffee flavor.

The new flavor isn’t just a formulation born out of better marketing judgment but is actually a product of an almost a year-running campaign by the brand called ‘Grown Respectfully’.

Grown Respectfully is a coffee farming program initiated in 2019 in Malaysia state Kedah, which aims to revitalize the Malaysian coffee farming sector, and improve the livelihoods of farmers. Kopi Kedah is its first product out of the partnership with the farmers.

NESCAFÉ shared that in the past 12 months, it has trained 100 coffee farmers, planted 70,000 seedlings, and has established a collection center for future harvests.

The limited-edition flavor is said to carry the smooth and authentic taste of local coffee. It is available in 9 SpeedMart, Billion, MYDIN, and AEON at RM23.02 for a tin of 170g. Customers can even avail of it via Shopee or Lazada.