Tag: Music Video

Bangkok, Thailand – Thai property developer Ananda Development, together with advertising agency GREYnJ United, has released a short music video ‘Urban Hero’ which aims to send a rush of hope and boost the morale of Thais by acknowledging Thais’ courage during these trying times.

While Thailand is looked to early on as one of the model countries in managing the virus, currently, it is now dealing with the third wave of COVID-19 infections. People are stressed and overwhelmed as the pandemic takes hold once again with the government forced to implement semi-lockdown restrictions. 

The 45-second film features a montage of locals going on about their daily lives trying their best to make sense of a normal routine. 

The song was performed by the country’s aspiring rapper OG Bobby. OG Bobby was born in Thailand but was raised in Florida, United States. He pursued his rapping career by going back to his birth land and joining record label Hype Train. Bobby is known for his song ‘Aye Aye OG’.

‘Urban Hero’ by OG Bobby tells of the current life that while difficult and uncertain, people are still managing the best they can, making them real-life heroes on their own. The song features an upbeat tune with lyrics portraying human resilience, hope, and optimism.

Asawin Phanichwatana, the deputy chief creative officer at GREYnJ United, shared that every story can be inspiring, and it resonates with the concept of an ordinary hero. 

“Everyone is a hero, especially in these times, and we are each the hero for our own story,” said Phanichwatana.

The ‘Urban Hero’ music video has been released across multiple digital platforms.

Kuala Lumpur, Malaysia – Creative agency FOREFRONT ushers in the Year of the Ox with a cheerful and colorful music video, with a track composed and produced by singer and songwriter, Ang Chee Ciang.

The campaign, dubbed ‘A Return to Abundance’, is a collaboration with its new sister tech venture FOUN. FOREFRONT said the campaign aims to represent new beginnings, good fortune, and positivity in this new year.

The film features the agency’s team members which were filmed in the comfort of their homes and were creatively stitched by its video production team. The deliberate use of the character ‘锋’ in the video, is derived from FOREFRONT’s Chinese name ‘先锋’.

“It’s truly heartwarming to witness how our team members come together virtually for this campaign despite the lockdown restrictions. It’s important that we make the best of what we have in these difficult times. The road ahead may look rough now, but we are definitely on the road to recovery,” commented FOREFRONT Group Founder Darien Mah. 

Creative agency FOREFRONT CNY angpow.

Following its annual tradition, the agency will be implementing a social media giveaway for its highly-anticipated angpow packets. The angpows’ intricate design this year features a gold outline of an ox with horns pointed upwards which the company said alludes to an uplifting change in fortune. The design also features an optical illusion depicting a fish which symbolizes abundance. 

In addition, the campaign has launched a microsite to host a series of interactive content and for the official giveaway details of the limited edition angpows.

Manila, Philippines – The Philippine arm of e-commerce platform Lazada has announced that Philippine pop group SB19 is the brand’s newest brand ambassador in the country.

The all-boys group, composed of five members Sejun, Stell, Josh, Justin, and Ken, will join existing Lazada brand ambassadors actress Kathryn Bernardo, and social media star Jeremy Sancebuche, also known as ‘Mimiyuuuh’.

The group SB19 is known for their tracks “Alab”, “Go Up” and “Hanggang Sa Huli”.

“We are very honored and happy to now be part of the Lazada family. We are truly grateful for the opportunity to represent the brand we truly admire,” SB19 stated in Lazada Philippines’ press statement.

The new brand ambassadors will premiere on Lazada Philippines’ ongoing campaign #NasaLazadaYan, where they will join fellow brand ambassador Mimiyuuuh on January 20 for the launch of Lazada Philippines’ music video of the campaign.

“With their vibrant, encouraging, and unique individual personalities, SB19 definitely lends their energetic and fresh youth to our already dynamic roster of Lazada Ambassadors in the Philippines. We hope that our customers would also be inspired by the band’s enthusiasm and passion,” said Neil Trinidad, Lazada Philippines’ chief marketing officer. 

The newest marketing campaign encourages online shoppers of the platform to shop conveniently for the best products, price points, brands, and sellers through Lazada’s smart ranking where suggested products are ranked based on the preference and experiences of millions of shoppers, as well as Lazada’s unique personalization technology where relevant products are recommended based on the shopper’s search behavior.

“With shopping behaviors of Filipinos dramatically shifting online since the onset of the pandemic, Lazada remains committed to providing the best service and shopping experience to our customers. With Nasa Lazada Yan, we want to provide Filipinos the ease of finding what they need to tackle their to-do lists all with the help of the Lazada app,” Trinidad added.

Seoul, South Korea – Hyundai Motor and global superstars BTS are releasing a new song, “IONIQ: I’m On It” as one of the first ever campaigns of Hyundai’s new electric vehicle brand, IONIQ.

This will be BTS’ first music project with Hyundai. The song will be available for free download on the brand’s website starting August 31.

Meanwhile, the music video will be premiered on the company’s official worldwide Youtube channel, HyundaiWorldwide, on September 2nd at 11:00 AM, Korea standard time, where it is said to feature Hyundai’s latest electric vehicle (EV) model, Prophecy, unveiled in March.

The brand song “IONIQ: I’m On It” intends to give voice in line with the IQNIQ’s goal to offer customer centric EV experiences centered on connected lifestyle solutions.

The song carries the refrain ‘IONIQ takes me there.’ The lyrics – sung and rapped by BTS’s RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook – has been made to express feelings of “discovery, curiosity, hope, creativity, and inspiration for the future.”

Global Hyundai CMO Wonhong Cho said “Hyundai Motor and BTS have continued to collaborate to spread the value of the positive energy they pursue together beyond advertising specific vehicles. The new IONIQ lineup is Hyundai Motor’s answer to environmental problems and sustainable global communities that Millennials and Gen-Z generations are concerned about.”

Just this August, Hyundai Motor unveiled the IQNIQ brand dedicated to offering its battery EVs. The company is set to introduce three new EV models: IONIQ 5, IONIQ 6, and IONIQ 7 over the next four years, with IONIQ 5, which is a midsize CUV to be launched in early 2021.

To further engage fans on the IQNIQ campaign, Hyundai will be rolling out an online contest where a limited-edition cassette tape-shaped music player which contains two tracks – “IONIQ: I’m On It” and individual messages from each member of the band will be given out to winning fans.