Tag: MoEngage

The Philippines –  Customer engagement platform MoEngage announced today the launch of four new solutions targeted at brands in the SEA region.  ‘MoEngage Inform’, ‘Web Personalisation’, ‘Google Ads Integration’, and ‘App Marketplace’ are now added to the platform’s product line-up. 

The MoEngage Inform aims to make brands’ transactional alert management seamless so they can focus more on delivering cohesive and time-sensitive messages to their consumers. Meanwhile, the personalisation suite is expected to help brands personalise their website with a visual, drag-and-drop builder, without a line of code by tapping into AI automation and actionable insights.

Moreover, the Google Ads Network Integration aims to enable marketers to acquire customers and re-engage existing customers on the world’s largest ad network, based on behaviour. This will also help brands reach out to selected cohorts and match their interests across Google Search, Google Shopping, Gmail, YouTube, and the extended Google Ad Network.

Lastly, MoEngage’s App Marketplace is for marketing, growth, and product teams to discover the right set of platforms and integrations that fits their needs. This aims to help brands build a modern tech stack and ramp up their customer engagement efforts.

“As organizations grow, their customer engagement needs become more complex. With the recent product launches, MoEngage aims to empower product, marketing, and growth teams to build memorable experiences and drive impact on LTV and customer retention,” said Raviteja Dodda, CEO and co-founder of MoEngage.

MoEngage has been in the customer engagement space since 2014, partnering with brands like WhatsApp, Microsoft, and theAsianparent.

Singapore – Global insights-led customer engagement platform MoEngage has raised US$77m in its latest series E funding, and is aiming to deepen its global footprint to the US, UK, and Asia markets and also expand in new markets like LATAM and Australia. They are also aiming to explore strategic acquisitions that can help extend its platform capabilities and provide more value to customers.

This is the third fundraising for the company in the last 12 months, having raised US$32.5m in July and US$30m in Dec 2021. This round was led by Goldman Sachs and B Capital, with participation from the company’s existing investors Steadview Capital, Multiples Alternate Asset Management, Eight Roads Ventures, and Matrix Partners India.

Within Southeast Asia, MoEngage has doubled its headcount across Indonesia, Singapore, Vietnam, Thailand, and the Philippines. This includes new hires Anmol Arora, regional director for SEA & ANZ and Patrick Tang, associate director for ASEAN to lead the business growth and strategic direction of MoEngage in the region, as well as in country-specific sales and support team members. The firm launched offices in Singapore and Philippines this year, with an Australian office coming soon.

Raviteja Dodda, co-founder and CEO of MoEngage, said, “Our rapid growth is validation that consumer brands today are moving beyond campaign-centric tools and are adopting an insights-led multi-channel approach to customer engagement. Innovation has also been a key priority for MoEngage, with the launch of ‘Push Amplification Plus’, a trademark feature that provides the best delivery rates for push notifications in Southeast Asia. Businesses across the region have already seen positive impacts from the solution, with proven push notification delivery rates of up to 91%.”

Meanwhile, Saurabh Madan, vice president & general manager of SEA and ANZ, MoEngage said, “As the Southeast Asian region continues to digitise rapidly, we have only strengthened our commitment to the region to help businesses navigate the future economy. Our investments have resulted in the adoption of MoEngage’s platform by over 220 consumer brands in Southeast Asia, and a new milestone of over 100 customers in Indonesia.” 

He added, “Today, MoEngage partners with some of the leading brands in the region, including Alfagift, AllValue, Astrapay, Blibli, CIMB Bank, JD.ID, Lummo, POPS, Syfe, Telekom Malaysia, theAsianparent, XL Axiata. MoEngage has seen more than twice the growth in Southeast Asia over the last year and we look forward to building on this momentum in the future.”

Philippines — In recent years, there has been a pivotal shift in consumer buying patterns – consumers have started making more important buying decisions on their smartphones. According to a study by Google, mobile searches for ‘best place to buy XYZ’ have increased by 70%, and 59% of consumers mentioned that the convenience of shopping on their mobile device is important when deciding which brand or retailer to buy from.

With this trend, it is crucial for enterprises to keep up and capture a touchpoint with their customers at the right stage in the buying journey. Since smartphones have become an integral part of this journey, enterprises need to expand their available communication channels to include WhatsApp.

MoEngage’s insights-led engagement platform allows enterprises to learn what their customers are looking for on their mobile app or website, use AI to predict what next steps their customers are going to take, and help them automatically send contextually relevant recommendations, alerts, and reminders on multiple communication channels.

Through this collab, enterprises can have personalized communication with their tech-savvy, mobile-first customers on WhatsApp. WhatsApp is used the most by consumers in the age group of 26 to 35 and is present in almost 180 countries.

Another report shows that, while 54% of consumers prefer using WhatsApp to receive shipment status and delivery updates, 50% of consumers use WhatsApp for appointments and to get notifications of upcoming events and 23% of consumers want to receive promotional offers from their favourite brands via WhatsApp.

As more enterprises adopt WhatsApp, the WhatsApp team is improving how businesses can communicate with their customers. For example, earlier enterprises were limited to sending timely notifications, making it difficult to follow up with their customers outside of a 24-hour window. To enable seamless and timely interactions between enterprises and their customers, WhatsApp now supports more types of messages, for example, to let customers know when an item is back in stock. The team is also working on a periodically-updating service available for more types of conversations.

MoEngage is also studying behaviours and how they can integrate personalized messages to keep customers reminded and engaged on their shopping needs albeit with a very busy schedule as long as they consent to it.

Raviteja Dodda, CEO and co-founder of MoEngage, said, “By teaming up with Meta, we aim to bridge the gap between enterprises and their customers by allowing them to leverage insights about their customers, their journeys, and the long-term impact of WhatsApp campaigns on key business metrics like LTV, revenue, retention, and product stickiness.”

Singapore – Global customer engagement platform MoEngage has partnered with tech giant Microsoft to allow enterprises to gather insights and run personalised, omnichannel campaigns for different customer segments to boost engagement, retention, and revenue.

Through the partnership, brands can now use Microsoft to bring together transactional, behavioural, and demographic data to create multi-dimensional customer profiles and export them to MoEngage to engage them with push notifications, emails, text messages (SMS), Whatsapp messages, mobile in-app messages, or website messages.

Microsoft’s Dynamics 365 Customer Insights, a consent-enabled CDP, helps brands deliver personalised customer experiences by providing 360-degree views of their customers and AI-driven insights based on unified customer profiles. 

Meanwhile, MoEngage’s Insights-led Engagement platform, a CEP, on the other hand, allows brands to reach their customers across their preferred communication channels at the right moment in their customer journey.

Raviteja Dodda, CEO and co-founder of MoEngage, said, “With our collaboration, enterprises can transform their business into customer-centric organisations by creating delightful and memorable experiences across multiple touchpoints. We’re happy to add Microsoft into our ever-growing partner ecosystem and are excited about co-creating the modern norms of customer engagement.”

Singapore – theAsianparent, a parenting content and community tech platform, has partnered with MoEngage, an insights-led customer engagement platform, to better deliver information, expert opinion, and valuable products and services to its wide parent consumer base in Southeast Asia via various communication channels such as web, app, email, social media, and push notifications.

theAsianparent helps young parents have healthy pregnancies and raise healthy families by providing the correct information, knowledge, and skills, and currently reaches over 35 million people in 12 countries. Asianparent’s mission is to reduce stillbirths by 10% throughout the world through education and the availability of useful resources on their web platform and mobile app for newlywed parents in Asia. 

Through theAsianparent’s infrastructure, it helped them provide engaging and customised experiences by allowing them to discover precise groups based on parenting stage and demographic. theAsianparent can integrate all of their communication channels by integrating MoEngage into their infrastructure, allowing them to better manage their customer interactions by tailoring products depending on parents’ wants and needs.

theAsianparent also uses its platform to recommend the right products and services to parents, relevant to their specific concerns thus providing brands and experts a platform to connect with the parents. With the eventual end of third-party cookies in sight, theAsianparent provides brands a platform to leverage customer insights, and connect with the right customer segments through personalized offerings. 

Nadine Yap, chief product officer at theAsianparent, said that mapping out and following the individual user journey is vital for us to deliver relevant information and tools to our community on theAsianparent. 

“Our partnership with MoEngage allows us to not only achieve this, but the data we receive through the platform also allows us to better understand our users and answer their needs more effectively and efficiently,” Yap said.

Saurabh Madan, VP & general manager of SEA and ANZ at MoEngage, shared, “We’re delighted to be a part of theAsianparent’s amazing growth journey. With a local presence across Southeast Asia, MoEngage is able to support theAsianparent’s marketing initiatives across the region.

Madan added, “We look forward to providing them with all the insights necessary to drive personalized communication, in turn aiding young parents and caretakers to nurture healthy and strong families around the globe,” said Saurabh Madan, Vice President & General Manager of SEA and ANZ, MoEngage.”

Manila, Philippines – In regards to the impact of users’ app activity on push notification delivery, a new report from insights-led customer engagement platform MoEngage shows that only 42% of these push notifications are successfully delivered in SEA.

According to the report, the reason why these push notifications go undelivered is due to the tight battery optimizations by Chinese Original Equipment Manufacturers (OEMs) that kill background app activity.

Industry-wise, e-commerce suffered the most, with only 45% of their push notifications successfully delivered. This is followed by financial apps (28%), travel and hospitality (28%), media and entertainment (7%), and other categories (37%). In addition, while recency and number of clicks have an 18% impact on user reachability, the number of app sessions have a 7% impact on push notification deliverability.

The report also noted that there is a direct correlation between the users’ last activity on the app and the push notification delivery rate. The highest delivery rate of over 80% has been observed for apps that had app activity in the last 24 hours. This figure drops by half after a week to 44% and lower. Of all the consumers who successfully received push notifications, around 73% were last active within the previous 2 weeks.

Saurabh Madan, vice president and general manager of SEA and ANZ at MoEngage, said, “Our data shows that to improve user reachability via push notifications in 2022, it’s imperative for any digital business in Southeast Asia to optimise and improve the users’ app interaction.”

He added, “This is why we developed the Push Amplification™ technology, to bridge this gap and help organisations in a mobile-first economy boost push notification deliverability while ensuring that Northstar metrics continue to grow – and we’ve seen great success so far.”

Manila, Philippines – AllValue, the fast-growing retail group in the Philippines, targets to boost the digital and e-commerce growth of two of its brands, AllHome and AllDay, and has tapped consumer engagement platform MoEngage to help bring this to fruition.

AllHome is its one-stop shop brand for home living, while AllDay is the group’s fast-growing mid-premium supermarket chain. MoEngage said that AllValue aims to capitalize on the online sales momentum and the recent surge in e-commerce sales in the country through an in-depth look into customer behavior data.

“We are betting big on the current digital wave that will expand the e-commerce market size in the Philippines. With more and more customers discovering our enhanced e-commerce experience, we recognized the need to align ourselves with a data-driven mindset to mount effective customer-facing campaigns and to further drive our platforms’ development,” said Camille Villar, AllValue’s vice chairman.

MoEngage is a full-stack solution consisting of customer analytics, automated cross-channel engagement and AI-driven personalization. It said that AllDay’s challenge is making sense of large-scale retail data that is primarily undifferentiated, while AllHome aims to unearth insights and patterns for its broad spectrum of customers: from homeowners to architects, engineers, and designers.

Through its optimized e-commerce platforms, AllValue is able to telegraph current customer behaviors by providing relevant product recommendations, sorting out logistic challenges for home deliveries, and allowing safe payments to offer a comprehensive and convenient E-commerce experience. MoEngage said that this is the exact window where they can provide breakthrough insights to push AllHome and AllDay ‘s e-commerce initiatives to the next level.

“To sell premium retail products, one must put together a great website and an awesome checkout experience. However, that is not enough in the hypercompetitive e-commerce world. One must complement it with well-timed and limited offers for browsed products that are simply hard to put down,” commented Saurabh Madan, GM of MoEngage for ANZ and SEA.

He adds, “Product differentiation alone might not cut it for many businesses who plan to make a shift to online sales. Consumer brands also need to focus on a customer-centric engagement strategy, and that’s where MoEngage can help.”

Jakarta, Indonesia – Customer engagement platform MoEngage has announced the launch of its new strategic customer advisory board that taps marketing experts of some of its clients to aid them in their endeavor in product development, including innovations around AI-powered technology to transform the future of customer engagement and experience management.

The advisory board members are namely Rajan Bansal, head of growth Marketing at Airtel; Parasar Sharma, Ex-CMO at Wakefit; Maha Iyer, SVP for marketing at Landmark; Yatish Jain, chief growth officer at OYO; Minal Thukral, SVP for marketing at CoinDCX; Aseem Sharma, head of growth at Navi; Saurabh Goel, head of digital at HT Media; Anand Bhaskaran, head of digital marketing and marketing communications at Bigbasket; Bhargav Errangi, head of retention marketing at Flipkart; and Vikraman Sridharan, director of products at Sharechat.

The board will have representation from MoEngage‘s top enterprise customers cutting across various industries such as banking, telecom, hospitality, retail, education, media and entertainment. MoEngage has seen rapid growth over the past year, including substantial expansion of over 80% in its customer base.

Raviteja Dodda, co-founder and CEO at MoEngage, said, “The customer advisory board is an invaluable resource for MoEngage, and we are grateful for the support from a group of outstanding industry leaders. This is a key initiative that will be instrumental in accelerating our customers’ success. It will also help determine how we can best serve our customers and co-create the product innovation roadmap. I am excited to pioneer the future of customer engagement alongside our customers.”

The board will meet at regular intervals to deliberate and offer counsel on customer challenges and emerging technology trends. These insights will help MoEngage align its product innovation roadmap with the strategic requirements of consumer brands and build the right solutions for the market. MoEngage’s key enterprise customers will also be able to gain an early view of the advanced capabilities to be introduced to the company’s platform.

During the inaugural meeting to welcome the new members, Atma Gunupudi, VP for global customer success at MoEngage said, “We are grateful to our customer executives who took time out of their busy schedule to be a part of our customer advisory board for the year 2022. We believe that the board members would enjoy learning from each other and guide our strategy and vision at MoEngage.”

Gunupudi added, “It is a privilege for us to be able to collaborate with some of the brightest minds in the region to co-create the future of the insights-led customer engagement.”

Singapore – Customer engagement platform MoEngage has announced that it has successfully raised US$32.5m in funding, which will be vital for the company’s acceleration of their global growth strategy, particularly for the greater benefit of their proprietary platform.

Said funding was led by Multiples Alternate Asset Management, with participation from current investors Eight Roads Ventures, F-Prime Capital and Matrix Partners.

In addition to their visions of global growth, MoEngage aims as well to use the funding to further strengthen the product’s AI and predictive capabilities.

For Raviteja Dodda, co-founder and CEO of MoEngage, their recent funding speaks to the continuous growth of the company, noting that they have seen rapid global adoption of insights-led customer engagement. 

He also added that their customer base and recurring revenue has doubled in the last 12 months and our business growth in the U.S. and Europe has tripled in the first half of 2021 as compared to the second half of 2020, hence this funding will help their company to further accelerate global growth and product innovation.

“Our rapid growth can be attributed to investments in the areas of product innovation and customer success. Over the last two years we have made significant investments in Sherpa, our AI engine, to add a layer of intelligence. Today, our AI engine delivers actionable insights to determine users who have a propensity to churn, the best performing customer journey path, most preferred channel, ideal frequency, and the right time to communicate. We will continue our investments to extend our lead in this space,” Dodda said.

He added, “As the digital space becomes competitive, we envision brands shifting from a rule-based tool to an intelligent platform that empowers marketers and product owners with AI-driven insights and optimization.”

As part of this funding round, MoEngage also completed an Employee Stock Option Plan (ESOP) buyback of US$1.5m for its current and former employees to acknowledge their belief in the vision and contribution over the years. This is the first ESOP buyback by the company or its investors.

Singapore – As the industries of retail, banking and finance, and digital entertainment become more and more active, these industries have ramped up their personalized customer engagement across their target users in Southeast Asia, as a new report from customer engagement company MoEngage shows.

According to the report, daily active users (DAUs) of e-commerce, retail and D2C brands increased by 13.36% in the first four months of 2021. When studying the monthly active user (MAU) trends of the same brands, web MAUs had increased the highest (by 8.7%) compared to mobile. 

The report notes that such activity is recorded most likely due to pandemic movement restrictions and shoppers working from home, as opposed to shopping via mobile on the go.

As the report targeted three main channels in their report namely push notifications, email, in-app messages, and website messages; they found out that push notifications that used behavioral attributes with an added layer of personalization from shopping brands saw deliverability of up to 85.67% and campaign conversions increased to over 27%.

There has been an increase of 54.9% in the number of DAUs across all digital banking, fintech, peer-to-peer (P2P) lending, insurance, and cryptocurrency platforms during the first four months of 2021.

In terms of email click-throughs, it saw better click-through rates and conversion across all industries as compared to the generic ones: open rates of emails from shopping brands went up to 28.17% and the 0.5% of emails that were behavior-based in the digital entertainment sector saw 2.4 times better click rate, while in banking, behavior-based emails boosted conversions by 2.72 times compared to generic broadcasts.

Finally, the report noted that digital media and entertainment brands using custom user segments based on behavioral and user attributes to send in-app messages to Android users saw twice the increase in click-through rates and conversion rate of up to 50.05% as compared to sending the same message to all users.

“Consumer behavior in Southeast Asia has changed rapidly over the last year, and digital adoption across industries has accelerated during the pandemic period. We’re pleased to provide organizations globally with a holistic view of how their current and prospective customers are behaving and guide them through their insights-led customer engagement and business growth journey,” according to Saurabh Madan, GM for SEA and ANZ at MoEngage.

The report concludes by stating that the findings demonstrate the importance of closely analyzing consumer behavior across every critical channel and developing both proactive and reactive outreach in association with these insights.

“Laser-focus on this [customer engagement] establishes customer-centricity, ensuring that brands meet and exceed the expectations of their customers and boost long-term loyalty and repeat business,” the report added.