Tag: Meltwater

Singapore – Singaporeans’ social media app of choice is messaging platform WhatsApp, according to a digital report released by creative agency We Are Social and social media and intelligence firm Meltwater.

Data from the report mainly suggests that WhatsApp takes the top spot in Singapore for both favourite (27.2%) and most used social media platform (74.7%) with local users clocking an average of 978 sessions per month in its Android app.

Notably, the report finds that Singaporeans are spending an average of 2 hours and 14 minutes a day on social media across an average of 6.9 social media platforms each month, with 5.13 million social media user identities in Singapore which equates to 85% of the nation’s population. 

Aside from WhatsApp, Facebook ranked second place as favourite (16.7%) and most used (72.7%) social media platform in Singapore, while TikTok tops the spot for most time spent in the Android app with a total of 33 hours, 23 minutes per month. TikTok was the most downloaded app in Singapore in 2023, followed by messaging app Telegram and Bytedance-owned video editing tool Capcut.

In terms of how they use their social media platforms, the report said that Singaporeans like to stay connected with messaging (97.5%) being the number one type of app or website they visit, followed by social networks (95.8%). Aside from keeping in touch with family and friends (43.4%), filling in spare time (35.5%) and reading the news (32.6%) are the main reasons that more than a third use social media. 

Talking about these findings, James Honda-Pinder, head of strategy at We Are Social Singapore, said, “While Instagram may be the favoured social media app in other markets, in Singapore we see social media users favour platforms that offer focused utility. For connection and increasingly for business communication, WhatsApp is a clear leader.”

“Elsewhere, TikTok continues to its staggering rise, as it becomes a bonafide platform for search and discovery, not just entertainment. In an era of fragmented attention where brands are vying to capture the attention of consumers, TikTok’s platform continues to show strong engagement with average usage amounting to more than 33 hours a month – that’s more than one whole day on the app. It’s a rocketship”, he added.

Singapore – We Are Social and Meltwater has recently released their annual report on social media usage globally, and has noted that amidst a 5-billion strong global users base, users in Southeast Asia proved to one of most active user base, from gaming to social media usage.

According to the report, the average time spent on social media in the Philippines (3 hours, 34 minutes), Indonesia (3 hours, 11 minutes), Malaysia (2 hours, 48 minutes), Thailand (2 hours, 31 minutes) and Vietnam (2 hours, 25 minutes) is above the global average of 2 hours, 23 minutes. Singapore spends 2 hours, 14 minutes on social media.

It is also worth noting that Singapore ranks 10th globally for social media adoption versus total population. The total number of social media identities as a percentage of Singapore’s population is 85%.

Meanwhile, the average number of social media platforms used in the Philippines (8.0), Malaysia (7.9) and Indonesia (7.8) see these nations rank second, third and fourth respectively worldwide. The average in Singapore (6.9) also ranks higher than the worldwide average (6.7). Moreover, the Philippines topped the list globally for the highest percentage of social media users (43.9%) who say they follow influencers or other experts on social media.

Additionally, Indonesia (62.8%), Malaysia (61.5%) and the Philippines (60.0%) ranked second, third and fourth respectively up against other nations globally for the percentage of social media users who visit social media in order to learn about brands and see their content. Thailand (53.7%) and Vietnam (52.5%) were also above the global average (48.9%).

The percentage of internet users from Vietnam (81.2%), Indonesia (80.9%), the Philippines (79.2%) and Malaysia (76.8%) who use social media to research brands and products they’re considering buying is also above the worldwide average (73.9%).

Lastly, Southeast Asians are amongst the top gamers. Indonesia (96.5%) and the Philippines (95.5%) top the list globally of internet users in playing video games on any device. Thailand and Vietnam follow closely behind in the fourth spot globally with 93.2% of internet users playing video games.

From a global perspective, Facebook–which celebrates its 20th birthday on February 4–grew its global ad reach by more than 200 million over the past 12 months, delivering year-on-year growth of 10.5%. LinkedIn, Snapchat, WeChat and Pinterest also have all reported strong user growth year-on-year. 

Meanwhile, digital ad spend grew by 10 percent year-on-year, with almost $720 billion spent on digital ads in 2023. Social ad spend increased by 9.3% to USD $207 billion, and investment in influencer activities increased by 17%. 

Nathan McDonald, co-founder and group chief executive at We Are Social commented: “Social media continues to be a vital part of the way we connect with one another, from building communities to researching purchases and everything in between. TikTok’s continued popularity has changed the way that people behave online – social is not somewhere where a broadcast approach works for brands, and the importance of thinking social first has never been more important.”

He added, “It’s encouraging to see strong growth across multiple social platforms, each offering something different, whether that’s Pinterest for social commerce or Facebook for connecting with communities. For marketers, understanding platform nuances – and how to use social media to connect in culturally relevant ways – will be more crucial than ever.”

Meanwhile, Alexandra Saab Bjertnæs, chief strategy officer at Meltwater, said: “As social media enters its next chapter with five billion-plus users, understanding usage patterns, engagement, and emerging trends is crucial to helping brands find their unique voice amidst all the online chatter.”

She added, “The rise of TikTok, coupled with Instagram’s ‘favorite’ status and the growth of professional networking platforms like LinkedIn, paints a picture of evolving preferences. With so many platform choices, brands need to really understand where their target audience is going for information—and shape compelling narratives that engage them with unparalleled precision and authenticity.”

Singapore – As information becomes more accessible and easily digestible online, a new study by Meltwater found out that Singaporeans are becoming more transparent in using social media as a platform for financial discourse. 

One of the key findings revealed that this significant shift prompted users to seek financial advice online while also establishing collective information through community, support and validation. In particular, the term ‘saving money’ yielded around 78% increase in Singapore’s social media mentions from September 2022 to August 2023, compared to a year ago. 

According to the report, buy now pay later methods (BNPL) also became a trending topic online as mentions of BNPL skyrocketed to 169 % during the same period. More specifically, it was noted that BNPL firm Atome received the highest positive sentiments whereas Grab PayLater resulted otherwise. 

Additionally, recent data observed that phrases like “scam victims” have surged to 79% reaching 21,900 mentions online. This resulted in the terms gaining more prominence in discussions about finance and cybersecurity. 

David Hickey, executive director at Meltwater (Asia-Pacific) commented, “Meltwater’s study underscores the shifting landscape of social media conversations surrounding personal finances. Our findings reveal that people are not only seeking financial advice and security but also forming a collective voice to drive change in how they manage their finance.”

“Brands in the financial space have an incredible opportunity to engage with consumers by understanding and participating in these conversations. By actively listening to the concerns and preferences of their audience, companies can offer tailored solutions and build trust in a challenging business environment,” Hickey ended. 

Meanwhile, a growing reliance on financial influencers was perceived  as the impact of social media’s  significance as an essential avenue for financial conversations.

The report has also identified the top finance influencers in Singapore. Amongst them, The Woke Salaryman scored the highest, followed by Genecia Alluora in second place. Michelle Hon, The Simple Sum, and SG Budget Babe were also ranked respectively. 

Manila, Philippines – Media giant GMA has launched its own artificial intelligence (AI) sportscasters, which debuted at the start of the National Collegiate Athletic Association (NCAA) Season 99.

Following the release of it, GMA has been hit with negative publicity, most especially from media practitioners, over the ethics of launching it and ‘cheapening’ quality of mass journalism in the country.

Exclusive data obtained from Meltwater by MARKETECH APAC notes that negative sentiment for it comprise around 25% of the online discussion, while neutral discussion comprising around 55.4% of online discussion. Lastly, positive sentiment was around 19.6% of online discussion.

Most of these highly-engaged discussions on Twitter, to where much of the discussion is coming from, have noted also negative sentiment media reportage of the AI sportscaster launch.

GMA joins a growing list Asian media entities who have launched their own AI newscasters, including Hong Kong’s RTHK with Aida, Indonesia’s TVOne with Nadira and Sasya, India’s OTV with Lisa, Malaysia’s Astro AWANI with Joon and Monica; amongst others.

In a press statement, Oliver Victor B. Amoroso, senior vice president and head of integrated news, regional TV, and synergy at GMA; said of the launch, “GMAIN’s adoption of AI technology also demonstrates our commitment to innovation in journalism. We embrace emerging technologies to stay at the forefront of the media industry by providing our audience with a modern and engaging sports news experience. Through this initiative, we continue to fulfill our commitment to providing valuable information and enriching the lives of Filipinos worldwide.”

Singapore – Social and media intelligence firm Meltwater has recently appointed two senior hires to spearhead its customer journey and business functions, as well as to bolster their footprint in the APAC region.

The new appointments are Huixian Yang as customer experience director, and Jeff Piniros as sales development director. These appointments are in line with Meltwater’s expansion in the area, which has been centered on Southeast Asia and Japan. 

In their new roles. Yang will be using her data-driven methodology to deliver exceptional customer service and help define Meltwater’s worldwide framework for customer success. Meanwhile, Piniros will be in charge of developing the pipeline in order to support revenue and growth objectives and develop the upcoming sales talent.

Commenting on both appointments, David Hickey, executive director of Meltwater, said, “Huixian and Jeff will be pivotal in steering the company through our next phase of growth. With the recent launch of Meltwater’s powerful new Enterprise Intelligence Suite in the region, we have also welcomed a slew of key enterprise clients. We plan to continue building on our best-in-class artificial intelligence, natural language processing, computer vision and inference models to expand our capabilities and serve the evolving marketing needs of organizations.”

These hires follow Meltwater’s 52% growth in new business for APAC in Q2 2023, with companies such as PGAG, Shang Properties, and Inquirer.net employing their influencer management platforms, and AI-powered ‘Engage’ and ‘Explore’ services.

Weeks before the intended release date of the “Barbie” and “Oppenheimer” movies–which were released on the same day: July 21–an online term sprang from its growing popularity amongst fans. The term ‘Barbenheimer’ became synonymous with the growing excitement of fans debating whether they should watch either “Barbie” and “Oppenheimer” or choose both of them and watch back-to-back.

And while the ‘Barbenheimer’ effect was something that was widely accepted by a large chunk of netizens, this was not the same case for Japanese users, considering the sensitivity of the “Oppenheimer” movie theme as it delved into the story of J. Robert Oppenheimer, the director of the “Manhattan Project” and being responsible for the development of USA’s first atomic bomb.

Recently, the “Barbie” Twitter account handled by its US counterpart reacted to a fan art depicting Barbie (played by Margot Robbie) and Oppenheimer (played by Cillian Murphy) against the backdrop of a mushroom cloud explosion caused by an atomic bomb. While the interaction has been since deleted, this did not sit well with Japanese fans, saying that it was ‘insensitive’ to the real atrocities and horrors brought by the two atomic bomb explosions in Hiroshima and Nagasaki at the end of World War II.

In response, the Japanese Twitter account of “Barbie”, handled by Warner Bros. Japan, released an apology statement, stating that it regrets the interaction of their American counterparts in regards to these social media postings. It also added that aside from taking it very seriously, they have also asked its American counterparts to take appropriate action. A day after the apology was released, Warner Bros. USA also released a statement, stating that it regrets its insensitive social media engagement, and has also apologised for said action.

While “Oppenheimer” hasn’t been released in the Japanese market considering the sensitivity of the topic, online discussion regarding the movie and the “Barbenheimer” trend persists in the local market. To learn more about what Japanese users think of these recent events, MARKETECH APAC’s dedicated deep-dive The Inner States series tapped social insights and analytics solutions provider Meltwater to learn more about the insights surrounding this online trend.

Negative Sentiment Spikes Following Apology Statement

According to data from Meltwater, further negative sentiment amongst Japanese spiked during the apology statement released from Warner Bros. Japan in July 31 and gradually died out the next day following an apology from Warner Bros. USA.

It is also worth noting that prior to the apology statements from Warner Bros., there has been an uptick already of negative sentiments regarding the “Barbenheimer” phenomenon. Such type of sentiment accounts for 41.5% of online discussion. However, neutral sentiment still dominated with a 54.5% share of online discussion.

Most of the negative sentiment came from Twitter users, accounting to 40% of online sentiment in the platform. Meanwhile, discussions on Reddit leaned towards more positive-driven sentiment, accounting to 40% of discussion. 

For Weldon Fung, social solutions lead for Southeast Asia at Meltwater, the online sentiment analysis shows how marketing–regardless if its fan-driven or conceptualised by a marketing team–must also take into account the cultural sensitivities of the market they target reaching for.

“This incident reminds businesses, especially entertainment ones that operate globally, that cultural nuances and sensitivity is critical to any marketing campaign. And while ‘Oppenheimer’ is a movie specifically filmed in the perspective of the American Manhattan project, its conflation with a more pop cultural brand is a regrettable instance for the Japanese market,” he stated.

What Are The Online Terms That Dominated the Discussion

Evidently, following the uptick in online discussion on “Barbenheimer”, the hashtag #NoBarbenheimer trended in Japanese Twitter, accounting to around ~26,900 mentions on Twitter.

In terms of negative terms being mentioned, the most mentioned is kinoko kumo, which translates to ‘mushroom cloud’. The term signifies the shape of the atomic bomb explosion in the cities of Hiroshima and Nagasaki on August 6 and 9, 1945 respectively. The atrocity done by the United States killed between 129,000 and 226,000 people, with many of the survivors, referred to locally as hibakusha, still suffering from the effects of the bombings.

Meanwhile, the most-mentioned positive-centric keyword was ‘apology’, referring to the outcry from Japanese users to have Warner Bros. apologise for their insensitive actions on social media.

Fung also added that following this incident, brands such as those in the entertainment industry should be more careful in how they would target their marketing in the locality.

“It’s moments like this, before and during a campaign launch or in this case a “fan movement” to be utilising tools that can give real-time sensory feedback on the consumer response particularly for key overseas markets. We’ve seen this many times before where things get a little “lost in translation” as it goes overseas,” he explained.

Fung further added, “The more critical point is that tools like social listening become even more important when co-creation with fans is part of the marketing strategy. Consumers and Fans now have more say over the narrative of brands so it’s important that having a real-time sense on where the brand is going at all times.” 

Manila, Philippines – The Department of Tourism (DOT) has recently announced a new tourism slogan ‘Love the Philippines’, which was met with mixed reactions from the general Filipino community. The slogan, which replaces the old ‘It’s More Fun in the Philippines’ tagline, was conceptualised by the creative agency DDB Group Philippines, replacing long-time creative agency partner BBDO Guerrero.

Many netizens have pointed out that the new slogan is less appealing, compared to the old tourism slogan, conceptualised by BBDO Guerrero back in 2012.

To learn more about how social media and the rest of the online community reacted to the announcement, MARKETECH APAC‘s deep-dive series Inner State has tapped social insights and analytics solutions provider Meltwater and social media monitoring company Digimind to learn more about the numbers and insights regarding the DOT tourism slogan revamp.

Positive Sentiment, Yet Driven by Influencer Reach

Meltwater noted in its data that social media mentions of the hashtag #lovethephilippines were mentioned over 26.2k times in total from June 26 to June 30. Twitter led the discussion with over 23.2k mentions, followed by Facebook (2.14k mentions), news (356 mentions), Reddit (273 mentions), and Instagram (111 mentions).

Despite the mixed reactions from the general public, Meltwater’s media monitoring data notes that there was an overwhelmingly positive sentiment online, comprising 74.8% of all overall sentiments. Meanwhile, neutral sentiment comprised of 17.1% of overall sentiment, followed by negative sentiment (4.8%) and not rated (3.4%) pertaining to content without definite context.

While sentiment on the DOT campaign was measured as being ‘positive’, Meltwater also pointed out that a large chunk of the positive sentiment across social media can be attributed to posts made by influencers and local personalities, including of current president Ferdinand “Bong-Bong” Marcos, Jr., actress Ruffa Gutierrez, as well as TV personalities Samantha Bernardo and Joj Agpangan.

For Weldon Fung, area director for client acquisition and expansion for SEA at Meltwater, with DOT pushing for the new slogan’s implementation through influencer messaging, it could be a case of brand recall by repetition and inundation, though lacking in any form of resonance initially.

“This might be a great case study on when not to fix something that’s not broken. The previous ‘It’s More Fun in the Philippines’ slogan was much loved by the public and really spoke to the hospitality and warmth of the nation, something that everyone could identify with domestically and internationally,” Fung told MARKETECH APAC.

He also added that the new DOT Philippines slogan fiasco could be also likened to the ‘Hello Hong Kong’ campaign.

“While it’s understandable for a new agency to give it a fresh new look, the current ‘Love The Philippines’ slogan has reminiscence of the ‘Hello Hong Kong’ campaign, which offers very little to go by as far as an emotional connection, to the point that some Filipinos online have said that it came off sounding desperate and needy. However, the long-term success of the new branding and slogan is still to be determined.”

Sentiment for Old Slogan Still Evident

Following the launch of the ‘Love The Philippines’ campaign, netizens were quick to draw comparisons with the older ‘It’s More Fun in the Philippines’ tagline.

This was evident from Digimind’s data, which saw that the old slogan almost had a share of voice (SOV) in the ongoing social media discussion on the ‘Love The Philippines’ tagline. It also noted that the old slogan picked up at least 19% of the mentions.

Discussions between the ‘Love The Philippines’ and ‘It’s More Fun in the Philippines’ are not far between, with only a ~700,000 reach difference between the two, in favour of the new tagline. 

According to Digimind, netizens appeared to contrast the old slogan against the new one, particularly airing their preference for the former as being the wittier take to attract tourism, while branding ‘love’ into the slogan was seen as being too strong and incongruous from how locals viewed the state of the country.

Considering the huge clamour for the old slogan, Jared Silitonga, marketing lead for Digimind, noted that the tourism department should have dug first into social media insights to check if a tourism campaign revamp was necessary.

“In order to effectively handle critics, it is absolutely essential to make use of social media listening to gather both positive and negative feedback. By doing so, it becomes possible to refine future communications and strike the appropriate tone that accurately reflects people’s current sentiments. With the help of social intelligence, brands and agencies can easily analyze public opinions and create consumer profiles, thereby providing PR and communication professionals with invaluable data that can inform their strategies from a multitude of different perspectives,” Silitonga told MARKETECH APAC.

How The Stock Footage Fiasco Contributed to Discussion

In the days that followed the campaign launch, DOT also came under fire for its video using stock footage from other countries. DDB Group Philippines, the agency behind the new campaign revamp, has apologised for the video released, saying that it was only intended to promote the slogan and no public funds were being used.

Digimind noted that while discussion on the campaign waned after a discussion peak on June 29, a spike in the discussion started from July 1 following the stock footage fiasco. The agency, and the phrases ‘footage of locations’ and ‘non-original’ popped up as some of the mostly-used words across the social media sentiments.

Meanwhile, Meltwater’s keywords also noted several phrases voiced out during the fiasco, such as phrases related to how many times the tourism slogan has changed, and how the concept was ‘lazy’ and ‘without substance’.

“In the media, sensational news can often turn what is believed initially to be a well-meaning concept into a potential crisis, especially as negative news is known to circulate quicker and form groupthink in the masses. While there is no foolproof process, like many public sectors, before launching a statement, the Philippines’ DOT will need to “read the room” and ensure that their messaging has gone through multiple assessment rounds with various stakeholders, including focus groups with locals,” Silitonga added.

Singapore – Social and media intelligence firm Meltwater has announced that its Meltwater Enterprise Intelligence Suite is available for brands and agencies in Asia-Pacific. The enterprise suite features integrated data and AI-based insights to help businesses drive decision-making.

The solution provides a unified view of datasets across sources, including media, user-generated content, influencer metrics, business intelligence, and first-party data.

Moreover, the offering also include combining Meltwater’s data with first-party and third-party datasets for expanded insights, controlling how users visualise key metrics and communicate data via Meltwater’s active display and custom dashboards, as well as going beyond traditional PR and marketing measurements to gain deeper insights into the quality of coverage and message penetration.

As part of its enterprise push, Meltwater has appointed new senior leadership to drive value for brands in their data journey across Southeast Asia, Japan and South Asia. Ramnath Bojeesh steps into the newly created role of enterprise area director for Southeast Asia & Japan to build out the enterprise business in the region, while Li Li Chua, joins the company as customer success director for APAC to lead customer success.

David Hickey, executive director for Asia-Pacific at Meltwater, said, “In a world where analytics and dashboards are key to insights and driving business outcomes, the veracity of data will define the winners. With Meltwater’s enterprise innovations, brands get deeper, bespoke insights, unified data from multiple sources, and customised data delivery so that they can focus on what matters the most – identifying customer needs.”

He added, “It’s an exciting time to be doing business in Asia Pacific and we’re thrilled to be adding enterprise leaders with a proven track record join us as Meltwater navigates its next, important phase of growth.”

Meltwater has recently added Genting Malaysia, One Championship, TBWA Philippines, and Sumitomo to its client roster. 

Singapore – Around 77% of marketers in Asia-Pacific, or 3 out of 5 APAC marketers, have said that they intend to increase or dedicate the same budget to social media amidst economic uncertainty this year. This is according to the latest research from media monitoring and social listening platform Meltwater.

According to the data, around 42% are currently running a social listening programme and an additional 15% plan to do so in 2023. Moreover, around 64% of the respondents have the goal of improving their understanding of audiences and target groups.

In terms of the social media platforms that dominate the APAC social media landscape, Facebook led the list, with 87% of marketers using it. They are followed by Instagram (81%), Linkedin (81%), Youtube (64%), and Twitter (50%). Comparatively, TikTok has yet to be leveraged at the same rate, with only 29% using the platform.

Mimrah Mahmood, senior director and partner at Meltwater Asia-Pacific, explains that the average internet user actively uses about 7.2 social media platforms each month, hence audiences are not always where you expect and marketers should now have stronger social listening tools to find and understand users.

“With a huge amount of consumer data available these days, it is now possible to segment audiences in far more sophisticated ways. Marketers need to go beyond demographics and look at communities. Social media data can reveal how people form ‘digital tribes’ based on their shared attitudes, behaviours, and interests, allowing marketers to make more strategic decisions,” Mahmood said.

In terms of the rise of short-form content in the region, Mahmood said, “Short-form videos such as Instagram Reels and YouTube Shorts are effective new formats that marketers should incorporate moving forward. In 2024, we expect to see more social commerce features, including paid ads, and purchase capabilities woven into these formats in response to consumers seeking more seamless shopping experiences.”

Singapore – For MARKETECH APAC’s first-ever hybrid conference this coming 2023, What’s NEXT 2023: Marketing in Asia Pacific, social and media intelligence firm, Meltwater, will be joining us as a Gold Sponsor. 

Meltwater helps companies make better and more informed decisions by examining millions of posts each day from social media platforms, blogs, and news sites. The company is headquartered in San Francisco, California, with 50 offices across six continents. 

Weldon Fung, Area Director at Meltwater Southeast Asia, will be doing a keynote presentation on the first day–February 28–titled “The Evolution Of Influencers And Communities: How Effective Partnerships Can Fuel Your Affinity Brand In 2023?”

Through the keynote presentation, Fung will be sharing relevant data about how impactful partnerships with influencers or creators can be on community brand building and how to find the perfect fit in a partner. Moreover, he will explain how influencers can help create a meaningful impact for brands.

Fung also explains how influencer partnerships have been vital for brands to build relevance and authenticity for new audiences.

“Influencer partnerships can be an effective way for brands to reach new audiences and increase brand awareness. Influencers have built up a following of engaged users who trust their opinions and are more likely to engage with and purchase products that they recommend.”

He further added, “Additionally, influencer partnerships can help to build credibility and authenticity for a brand, as the endorsement of a trusted influencer can signal to potential customers that the brand is reputable and trustworthy. Furthermore, Influencer partnerships can also help brands to increase their social media reach and engagement. Not only that but this steers marketing to move toward community brand building as well.”

Joven Barceñas, founder & CEO at MARKETECH APAC, commented, “With gratitude, we extend a heartfelt thank you to our Gold sponsor Meltwater for joining us on this journey to uncover the future of marketing in Asia. Their unwavering support and partnership have enabled us to bring the What’s NEXT 2023 Conference to life in a hybrid platform that promises to be an exciting and insightful experience for all.”

What’s NEXT 2023: Marketing in Asia Pacific is the dedicated conference under the digital media’s future-centred industry series, What’s NEXT 2023. To be conducted in a hybrid format, the 2-day conference will happen on February 28 – March 1, 2023, with the in-person event on the first day to take place in Crowne Plaza Galleria Manila. 

The hybrid conference gathers the top marketing leaders in the region to drive the conversation on what to come next in the marketing industry this 2023 across its different domains. To be presented in multi-platform discussions, industry speakers will be touching on various areas such as Digital, Growth Marketing, Engagement, Public Relations, Customer Experience, Retail & E-Commerce, and Influencer Marketing, amongst others, to help brands and marketers prepare for the future of the marketing landscape this 2023.

Head over to the official event site to see the full agenda of What’s NEXT 2023: Marketing in Asia Pacific. 

Interested delegates for in-person and virtual sessions may register here.

For sponsorship opportunities, please reach out to [email protected].