Tag: Meltwater
According to data from Meltwater, further negative sentiment amongst Japanese spiked during the apology statement released from Warner Bros. Japan in July 31 and gradually died out the next day following an apology from Warner Bros. USA.
While sentiment on the DOT campaign was measured as being ‘positive’, Meltwater also pointed out that a large chunk of the positive sentiment across social media can be attributed to posts made by influencers and local personalities.
The Meltwater solution provides a unified view of datasets across sources, including media, user-generated content, influencer metrics, business intelligence, and first-party data.
According to the data, around 42% are currently running a social listening programme and an additional 15% plan to do so in 2023.
Meltwater will be also doing a keynote presentation on the What's NEXT 2023: Marketing in Asia-Pacific, focused on influencer partnerships.
The report reveals that 95.8% of internet users in the Philippines play video games on any device and 55.6% of internet users in the Philippines watch vlogs each week. Both are ranked #1 globally.
The report by Meltwater and Twitter explores the conversation drivers around top-trending fashion topics on Twitter over the past year— including luxury fashion, meta fashion.
Aside from winning premium accounts, Meltwater has also launched its enhanced TV & Radio (Broadcast Content) offering.
