Tag: McCann
Singapore – In a world flooded with conflicting information, AI-generated content and competing claims that make it harder than ever to determine what is real, 72% of people say it is more important than ever to prioritise truth, according to new research by McCann and Economist Enterprise. The study...
![[OOH] SG Navy x McCann](https://marketech-apac.com/wp-content/uploads/2026/05/OOH-SG-Navy-x-McCann.jpg)
Singapore – The Republic of Singapore Navy is attempting to rewrite how young women see military careers—not through toughness or discipline, but through memory. In a new recruitment campaign developed with McCann Singapore, the Navy is targeting the self-limiting beliefs that have long kept women from...
While recognising that LinkedIn cannot resolve every workplace challenge, the campaign positions the platform as a network that supports users in growing their careers or businesses.
Following this transition, Sean stated that Daniel Kee, most recently the executive creative director at MullenLowe Singapore, will take helm of the creative leadership for the newly-formed integrated agency.
Mumbai, India — McCann India has partnered with L’Oréal Paris to launch a powerful new campaign under the global “Lessons of Worth” initiative, marking 50 years of the iconic tagline “Because You’re Worth It.” The India-specific campaign features long-time brand ambassador Aishwarya Rai Bachchan,...
The new hires include Martin Coppola as creative director, Wynn Gray as art director, Seth Low as junior art director, Luna Teo as copywriter, and Jodi Ong as junior copywriter.
With this initiative, McCann and SAFARI have created a new business model - adding the stories of older people’s lives to their personal possessions and selling them to the younger generation, to create a brand-new shopping experience.
McCann Japan has recently appointed Charlotte Auyeung as its new head of strategy. Her appointment took effect in February 1 this year.
Said project is part of the "Chinese Cultural Innovation Global Development Plan," a collaborative effort between MINISO and China's official state news agency Xinhua. This represents both parties' common goal of promoting and advancing Chinese culture, and it is in line with the celebration of the Belt...
She also retains her existing role as Chair of McCann Worldgroup’s APAC Creative Leadership Community (CLC).
