Tag: Marketing
Thailand – Centara Hotels and Resorts in Thailand has launched its brand refresh as Centara Life with the aim of highlighting its guest-friendly identity. The new brand identity ‘Elevate the Essentials’ comes with flexible and unique services for travellers. With flexibility at the center of new offerings,...
FCM Travel Asia, a travel management company, has appointed Gursheel Dhillon as its new head of marketing, recognising her pivotal contributions to the company’s growth and success across key Asian markets.
Australia – Telecommunications company Telstra has launched its new brand platform ‘wherever we go’ alongside a new campaign with advertising agencies Bear Meets Eagle On Fire and +61. The launch is an effort to shift its brand image from being corporate to playful and contemporary. The brand refresh...
Bangkok, Thailand – Oil supplier OR Public Company Limited tells the real stories of Thai local producers in the film ‘Thaidet,’ produced in collaboration with advertising agency CJ Worx. Featuring local producers, the film shares how OR’s Thaidet project, which aims to empower community enterprises,...
Paris, France – Economy hotel brand Ibis has launched the global ‘Go get it’ brand campaign in celebration of its 50th anniversary. The campaign highlights the importance of making travel accessible to all. Produced in collaboration with Saatchi & Saatchi London, the campaign involves a series of...
Lausanne, Switzerland – Footwear company Bata has launched the new campaign ‘Make Your Way,’ reflecting its new stylish, comfortable, and affordable branding. The new positioning aims to target younger audiences who are more conscious of trends. The launch coincides with Bata’s 130th anniversary. Its...
Paris, France – Communications agency Publicis Groupe has acquired commerce marketing company Mars United Commerce to expand its commerce offerings for clients. Gaining access to Mars’ technology and business offerings, Publicis Groupe enhances its capabilities, allowing end-to-end commerce solutions. ...
Jakarta, Indonesia – Video-sharing platform YouTube has announced its partnership with e-commerce platform Shopee to launch YouTube Shopping in Indonesia. The tie-up will also be released in Thailand and Vietnam in the following weeks. The collaboration allows people to purchase products displayed on...
Billund, Denmark – Toy production company LEGO Group has joined forces with international racing Formula 1 (F1). The partnership is set to launch in 2025 in time for the next F1 season. The collaboration ensues after F1 has observed a rise in younger fans, ages 8 to 12 years old. Activations from the...
London, United Kingdom – Multiple instances of short attentive exposure to an advertisement are more effective at driving brand results than having a single exposure with sustained attention, research by Havas Media Network claims. According to the study, a viewer’s frequency of exposure to an advertisement...
