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Tag: Marketing

Starbucks
Starbucks launches first community store in Hong Kong, dedicated to providing opportunities for the youth
Posted on July 5, 2024
by MARKETECH APAC
The new Community Store is set to become a nurturing hub for students to learn more about potential future careers, particularly in the food and beverage industry, through interactive workshops and career exploration programs funded by a grant from The Starbucks Foundation and a portion of the Community...
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DDB Sydney welcomes Rupert Price as chief strategy officer
DDB Sydney welcomes Rupert Price as chief strategy officer
Posted on July 5, 2024
by Teddy Cambosa
As the new Chief Strategy Officer at DDB Sydney, Price will lead the planning department in its sharp focus on effectiveness delivered through the power of emotionally charged creativity across clients such as Westpac, Volkswagen Group and McDonald’s.
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foodpanda, Carlsberg join hands to enhance quick-commerce experience for customers in Asia
foodpanda, Carlsberg join hands to enhance quick-commerce experience for customers in Asia
Posted on July 4, 2024
by Teddy Cambosa
The partnership will bring exciting campaigns from both brands, designed to make Carlsberg beers more appealing to consumers.
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Under the new remit, The Pistol will be managing paid media for the Brandbank Group’s multiple fashion, lifestyle, and beauty labels, helping to boost sales and brand awareness across the group.
The Brandbank Group appoints digital marketing agency The Pistol as digital media partner
Posted on July 4, 2024
by Teddy Cambosa
Under the new remit, The Pistol will be managing paid media for the Brandbank Group’s multiple fashion, lifestyle, and beauty labels, helping to boost sales and brand awareness across the group.
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Sitecore, Eric Stine
Eric Stine named as new chief operating officer of Sitecore 
Posted on July 3, 2024
by MARKETECH APAC
In his new role as chief operating officer, Stine will oversee Sitecore's pre-sales, sales, customer success, alliances, operations, professional services, support, and ecosystem organisations. 
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WATATAWA appoints Stephen Robertson as managing director
WATATAWA appoints Stephen Robertson as managing director
Posted on July 2, 2024
by Teddy Cambosa
In his new role, Robertson will now oversee WATATAWA’s day-to-day operations and management of the business, while strengthening the agency’s footprint in Singapore and across Asia-Pacific.
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IPG, SeenThis, PubMatic
IPG Mediabrands, SeenThis, PubMatic sign deal to reduce carbon emissions with climate action marketplace
Posted on July 2, 2024
by MARKETECH APAC
IPG Mediabrands, Interpublic Group's media and marketing solutions subsidiary, global adtech firm PubMatic, and SeenThis, an adaptive streaming firm, have signed a landmark deal to establish the Climate Action platform (CAM), the industry's first green advertising platform.
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The LEGO Group hands global media duties to Publicis One
The LEGO Group hands global media duties to Publicis One
Posted on July 2, 2024
by Teddy Cambosa
The LEGO Group has consistently connected with and inspired fans, families, and kids on the importance of play, launching campaigns as part of the “Rebuild the World” global platform, including “Play Unstoppable” and “Play is Your Superpower.” 
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Croissant brand 7DAYS mixes it up in latest campaign via Naga DDB Tribal
Croissant brand 7DAYS mixes it up in latest campaign via Naga DDB Tribal
Posted on July 2, 2024
by Teddy Cambosa
The collaboration boasts local artists Naim Daniel and Bunga, which includes a catchy tune named ‘Gandingan Tergempak Malaysia’ (Malaysia’s Greatest Mix), accompanied by a visually striking music video.
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Singlife supports the dreams of Singaporeans in latest brand campaign
Singlife supports the dreams of Singaporeans in latest brand campaign
Posted on July 1, 2024
by Teddy Cambosa
Singlife’s 2024 Dream campaign continues to play on the local expression “Caaaaan!” to encourage consumers to dream big, and plan so they can achieve their goals in life, no matter how big or small.
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