Tag: Marketing
Singapore – TikTok, Instagram, and WhatsApp shops are preferred by Southeast Asian (SEA) consumers due to convenience, a new report from martech company Netcore Cloud recently revealed. While TikTok shop use is in the lead, Instagram and WhatsApp shops show a rise in consumer preference with 90%...
Jon Turton has been named experience strategy director, Vanessa Quincey as senior strategy director, Maya Mausli as head of product, and Brooke Thompson as head of strategy.
Christopher Cumming has been named as Viddsee’s vice president of commercial and Irsyaduddin Ifwat as associate creative director.
To launch the initiative, photographer Jerome Teo met ethnic minority groups in Thailand to capture their weaving and music traditions.
The initiative allows consumers to purchase Coca-Cola products at smart coolers in Singapore using the Grab application.
Her appointment also coincides with the agency’s recent client wins with COTY’s beauty brands, Travis Masiero’s restaurants, chocolatier Huize Van Wely at Raffles Hotel, and water brand BE WTR.
Instead of succumbing to misleading beliefs, the campaign encourages people to be healthy through a community of real people with realistic health goals and practices.
The ten-episode series has been launched on Dusit Thani’s Facebook and YouTube, with new episodes being released every Tuesday throughout September.
As the leader of the region’s buyer development team, Gill is tasked to oversee campaign performance and empower other agencies and brands.
As part of the initiative, promising creators will be identified along with the costs required for the improvement of their content.
