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Tag: Marketing

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Audi Singapore partners with Burnt Ends Hospitality Group to launch German-inspired bakery
Posted on October 24, 2024
by Aliza Carmona
Audi Singapore has joined forces with Burnt Ends Hospitality Group to launch the ‘Audi X Burnt Ends Bakery’ at the Audi House of Progress in Cross Street Exchange. The new bakery will serve a curated selection of German-inspired pastries and baked goods.
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What’s NEXT in Marketing Interview: Quantcast’s Amit Kotecha on navigating an inevitable cookieless future of advertising
What’s NEXT in Marketing Interview: Quantcast’s Amit Kotecha on navigating an inevitable cookieless future of advertising
Posted on October 24, 2024
by Aliza Carmona
In MARKETECH APAC’s latest What’s NEXT in Marketing interview with Amit Kotecha, Quantcast’s chief marketing officer, he specifies how the industry can thrive in the inevitable cookieless future without compromising results. 
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Bitget encourages crypto users to ‘Trade Smarter’ in latest campaign with Vantage Pictures
Bitget encourages crypto users to ‘Trade Smarter’ in latest campaign with Vantage Pictures
Posted on October 23, 2024
by Aliza Carmona
The ‘Trade Smarter’ campaign infuses humorous elements, veering away from the usual high-stakes tone of financial advertising. It aims to provide a sense of fun and relatability in crypto trading.
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Majority of APAC consumers to abandon brands they do not trust: report
Majority of APAC consumers to abandon brands they do not trust: report
Posted on October 22, 2024
by Aliza Carmona
Over half (56%) of consumers in the Asia-Pacific (APAC)  region say they will stop doing business with brands they do not trust, according to a report by customer engagement platform Twilio.
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EW Launch Article_Feature Image
Empowered Women Awards returns to spotlight women transforming the marketing, tech space
Posted on October 22, 2024
by Aliza Carmona
With a mission to recognise the empowered women who are making waves in the marketing and technology fields, MARKETECH APAC, in collaboration with its sister publication UpTech Media, is thrilled to announce the launch of its highly anticipated ‘Empowered Women Awards 2025.’
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SM Supermalls launches ‘Save From Extinction’ campaign with DENR to protect local critically endangered species in the Philippines
SM Supermalls launches ‘Save From Extinction’ campaign with DENR to protect local critically endangered species in the Philippines
Posted on October 21, 2024
by Aliza Carmona
Through the ‘Save From Extinction’ campaign, SM Supermalls aims to promote awareness through posters, videos, and fundraising booths within its malls.
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IPG unveils core technology platform infrastructure ‘Interact’
IPG unveils core technology platform infrastructure ‘Interact’
Posted on October 21, 2024
by Teddy Cambosa
This unified marketing platform, powered by industry-leading intelligence, enables Interpublic companies to drive marketing performance in real time for clients across all media channels and touchpoints, while building brands for long-term success.
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Around 96.4% of Singaporeans consider sustainability measures when travelling: report
Around 96.4% of Singaporeans consider sustainability measures when travelling: report
Posted on October 21, 2024
by Aliza Carmona
A vast majority of Singaporean travellers (96.4%) are considering sustainable travel, travel service provider Trip.com Group’s report reveals.
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McDonald’s Hamburglar joins Scoliosis Philippines’ #StripesFitCheck campaign for spinal health awareness
McDonald’s Hamburglar joins Scoliosis Philippines’ #StripesFitCheck campaign for spinal health awareness
Posted on October 21, 2024
by Aliza Carmona
McDonald’s has joined Scoliosis Philippines’ spinal health awareness movement as its bandit mascot Hamburglar joins the #StripesFitCheck campaign. 
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Uniplan appoints Judd Christie as chief executive officer for Greater China 
Uniplan appoints Judd Christie as chief executive officer for Greater China 
Posted on October 17, 2024
by Aliza Carmona
Uniplan, a brand experience agency, has appointed Judd Christie as chief executive officer for Greater China, reinforcing the company’s commitment to the market.
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