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Tag: Marketing

Colonial First State urges Australians to take charge of their superannuation in latest campaign
Colonial First State urges Australians to take charge of their superannuation in latest campaign
Posted on September 2, 2024
by Aliza Carmona
With the majority of Australians leaving their superannuation on autopilot, Colonial First State urges them to be more involved in their fund management in a new campaign.
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GCash’s latest film features Paralympic medalist Adz Dumapong, highlights financial challenges of local para-athletes
GCash’s latest film features Paralympic medalist Adz Dumapong, highlights financial challenges of local para-athletes
Posted on August 30, 2024
by Aliza Carmona
Mobile payments service GCash has released a short film featuring the journey of Paralympic medalist Adeline “Adz” Dumapong, highlighting the financial challenges experienced by para-athletes in the Philippines.
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Inherited Cancers Australia rebrands to promote awareness, open discussion on hereditary cancer
Inherited Cancers Australia rebrands to promote awareness, open discussion on hereditary cancer
Posted on August 30, 2024
by Aliza Carmona
Inherited Cancers Australia, an organisation formerly known as Pink Hope, has rebranded with a new campaign in partnership with advertising agency Cocogun to promote understanding and open discussions on the risk of hereditary cancer.
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AirAsia teams up with STB, Gardens by the Bay, Mandai Wildlife Group for special ‘Love, Singapore’ livery
AirAsia teams up with STB, Gardens by the Bay, Mandai Wildlife Group for special ‘Love, Singapore’ livery
Posted on August 30, 2024
by Teddy Cambosa
This Airbus A320 aircraft livery features a special design showcasing Singapore’s iconic attractions, including Gardens by the Bay and Mandai Wildlife Group’s wildlife parks such as Singapore Zoo and Bird Paradise, alongside Merli, Singapore’s energetic and outgoing brand character inspired by the M...
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Grey Thailand revitalises 141-year-old Thailand Post with sentimental visual storytelling
Grey Thailand revitalises 141-year-old Thailand Post with sentimental visual storytelling
Posted on August 30, 2024
by Aliza Carmona
Inspired by a true story, Thailand Post's film in collaboration with Grey Thailand titled ‘You’re My Destin(y)ation’ adopts a humanistic approach as it tells the story of a young man who reconnected with his grandfather after receiving a parcel from him. 
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Malaysians called to ‘rethink healthy’ in AIA Malaysia’s new brand campaign
Malaysians called to ‘rethink healthy’ in AIA Malaysia’s new brand campaign
Posted on August 29, 2024
by Aliza Carmona
AIA Malaysia's #RethinkHealthy campaign challenges the one-size-fits-all perspective when it comes to health, expressing that healthy choices may come in different forms for each person.
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Indigo Bates joins electriclime° director roster to represent ANZ, APAC, MENA
Indigo Bates joins electriclime° director roster to represent ANZ, APAC, MENA
Posted on August 28, 2024
by Aliza Carmona
British American filmmaker Indigo Bates has joined electriclime°’s director roster.
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Virtue Worldwide’s latest in-depth report highlights cultural codes shaping Gen Z in Asia
Virtue Worldwide’s latest in-depth report highlights cultural codes shaping Gen Z in Asia
Posted on August 28, 2024
by Aliza Carmona
The 2024 Virtue Worldwide Guide to Culture is based on research conducted across Asia Pacific markets, analyzing various cultural codes that influence Gen Z in Asia.
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IKEA launches pillow-like bag as a symbol of rest for third most sleep-deprived country
IKEA launches pillow-like bag as a symbol of rest for third most sleep-deprived country
Posted on August 27, 2024
by Aliza Carmona
Featuring a padded design with comfortable fabrics and stuffing, the IKEA bag made in partnership with The Secret Little Agency doubles as a makeshift pillow to help Singaporeans find rest on the go.
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Asian Paints taps Moonfolks for end-to-end integrated campaign for ‘Infinito System’ lineup
Asian Paints taps Moonfolks for end-to-end integrated campaign for ‘Infinito System’ lineup
Posted on August 15, 2024
by MARKETECH APAC
Moonfolks developed the name, branding, packaging, shopper and communication materials and managed the media planning and buying. The PR campaign is also led by Moonfolks. 
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