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Tag: Marketing

Giga! makes letter ‘e’ scannable for prizes through AR filter campaign along with new 5G eSIM launch
Giga! makes letter ‘e’ scannable for prizes through AR filter campaign along with new 5G eSIM launch
Posted on October 3, 2024
by Aliza Carmona
Through the filter called ‘giga E-xplorer,’ created by Grey Singapore, everyday objects with the letter ‘e’ are turned intro interactive portals.
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LG Electronics to launch ‘Boom Boom Pow’ global music festival featuring street performers 
LG Electronics to launch ‘Boom Boom Pow’ global music festival featuring street performers 
Posted on October 3, 2024
by Aliza Carmona
Dedicated to the Black Eyed Peas hit, the festival will feature artists covering the same song simultaneously across nine countries.
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Ascott announces Citadines, ClassPass partnership to promote active lifestyle for guests
Ascott announces Citadines, ClassPass partnership to promote active lifestyle for guests
Posted on October 2, 2024
by Aliza Carmona
Singapore – The Ascott Limited has announced the partnership between its Citadines brand and subscription service ClassPass to promote an active lifestyle for its guests. It is part of Citadines’ brand signature activ∞, launched in 2022, which encourages guests to adopt an active lifestyle. The partnership...
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Bain & Company, Kantar, Qualtrics reveal updated industry standards for customer experience practices
Bain & Company, Kantar, Qualtrics reveal updated industry standards for customer experience practices
Posted on October 2, 2024
by Aliza Carmona
The standards offer strategies for CX excellence, guiding businesses in crafting superior customer experiences. 
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Manulife Philippines celebrates customers’ achievements with ‘Manulife Stories’ campaign launch
Manulife Philippines celebrates customers’ achievements with ‘Manulife Stories’ campaign launch
Posted on October 1, 2024
by Aliza Carmona
Manila, Philippines – Manulife Philippines, a financial services provider, has launched the ‘Manulife Stories’ video series celebrating its customers’ achievements. The campaign, which tells the inspiring stories of six customers, reinforces Manulife’s ‘Where will better take you’ strategy and...
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Centara Hotels & Resorts join forces with L'Oréal Groupe for exclusive guest-centric offerings
Centara Hotels & Resorts join forces with L'Oréal Groupe for exclusive guest-centric offerings
Posted on October 1, 2024
by Aliza Carmona
Bangkok, Thailand – Hotel operator Centara Hotels & Resorts has partnered with cosmetics company L’Oréal Groupe to offer exclusive benefits to their customers. By combining their customer base, the companies aim to extend their offerings of unique experiences.  The partnership began with...
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Retail media platform Zitcha to expand US operations with $15m funding
Retail media platform Zitcha to expand US operations with $15m funding
Posted on October 1, 2024
by Aliza Carmona
The funding will help Zitcha open new offices, hire more staff, and meet the growing demand for data-driven advertising solutions.
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Younger consumers are more open to new communication channels, showing desire to have two-way dialogue with brands
Younger consumers are more open to new communication channels, showing desire to have two-way dialogue with brands
Posted on September 30, 2024
by Aliza Carmona
Kuala Lumpur, Malaysia – A new study by Infobip has recently revealed the distinct preferences of different generations when interacting with businesses ahead of the Singles’ Day shopping promotions. While 86% of consumers across all age groups expect targeted messages, this research shows the importance...
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Australian Red Cross Lifeblood calls for new blood donors in ‘Life Is The Reason’ campaign
Australian Red Cross Lifeblood calls for new blood donors in ‘Life Is The Reason’ campaign
Posted on September 30, 2024
by Aliza Carmona
The campaign follows the surge of red blood cell and plasma demand in recent years, both in Australia and globally.
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Changi Airport revamps loyalty program to boost customer experience
Changi Airport revamps loyalty program to boost customer experience
Posted on September 27, 2024
by Aliza Carmona
The revamped program includes enhanced free parking benefits, birthday vouchers, and a new membership tier called ‘Monarch’.
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