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Tag: Marketing

Vivo’s Diwali campaign celebrates joy of family reunions in time for brand’s 10th anniversary
Vivo’s Diwali campaign celebrates joy of family reunions in time for brand’s 10th anniversary
Posted on October 9, 2024
by Aliza Carmona
In partnership with FCB India, Vivo’s campaign highlights the brand’s commitment to building meaningful connections.
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AirAsia brand co. names Ta-ku as creative director
AirAsia brand co. names Ta-ku as creative director
Posted on October 9, 2024
by Aliza Carmona
Ta-ku will spearhead the creation of solutions while overseeing AirAsia’s creative strategy.
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Dentsu India appoints Abhirup Datta as CEO of performance media solutions to boost performance marketing
Dentsu India appoints Abhirup Datta as CEO of performance media solutions
Posted on October 9, 2024
by Aliza Carmona
In his new role, Datta focuses on driving sales at the performance marketing and digital media agency Sokrati.
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Macao Government Tourism Office launches campaign with K-pop star MIYEON to attract tourists worldwide
Macao Government Tourism Office launches campaign with K-pop star MIYEON to attract tourists worldwide
Posted on October 7, 2024
by Aliza Carmona
The campaign called ‘Experience Macao Limited Edition’ aims to elevate Macao’s appeal to tourists worldwide.
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Deliveroo Hong Kong promotes positivity, mental health awareness through activities for riders
Deliveroo Hong Kong promotes positivity, mental health awareness through activities for riders
Posted on October 7, 2024
by Aliza Carmona
In partnership with the Mental Health Association of Hong Kong and St. James' Settlement, Deliveroo organised workshops and seminars.
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Adyen names Ben Wong as new general manager for Southeast Asia, Hong Kong
Adyen names Ben Wong as new general manager for Southeast Asia, Hong Kong
Posted on October 7, 2024
by Aliza Carmona
In his new role, Wong will oversee Adyen's operations across Singapore, Malaysia, and Hong Kong.
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AirAsia brand co. join forces with Moonbug, MiraiLab to promote AirAsia Buds
AirAsia brand co. join forces with Moonbug, MiraiLab to promote AirAsia Buds
Posted on October 4, 2024
by Aliza Carmona
The partnership aims to promote AirAsia Buds, AirAsia’s IP of animal characters.
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Singapore Kindness Movement promotes social connections in Wes Anderson-inspired anthology series
Singapore Kindness Movement promotes social connections in Wes Anderson-inspired anthology series
Posted on October 4, 2024
by Aliza Carmona
The films, titled ‘The Curious Case of Claire Charles,’ ‘Kari (Curry, 咖喱, கறி),’ and ‘Bubur Cha Cha,’ promote pro-social norms like mutual aid and appreciation within communities.
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McDonald’s ‘Grimace Shake’ lands in Australia with campaign encouraging customers to embrace being a kid again
McDonald’s ‘Grimace Shake’ lands in Australia with campaign encouraging customers to embrace being a kid again
Posted on October 4, 2024
by Aliza Carmona
Embodying excitement, the campaign encourages customers to embrace the feeling of being a kid again through the famous drink. 
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Dentsu names Dan Pantumsinchai as managing director of gaming for Asia-Pacific
Dentsu names Dan Pantumsinchai as managing director of gaming for Asia-Pacific
Posted on October 3, 2024
by Aliza Carmona
Asia-Pacific – Dentsu has appointed Dan Pantumsinchai as managing director of gaming for the Asia-Pacific region. With his new position, Pantumsinchai will lead the planning and execution of dentsu’s gaming strategies. Throughout over 15 years of experience in the gaming industry, Pantumsinchai...
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