Tag: Marketing
OneRepublic has released a behind-the-scenes video of their song ‘Singapore’ in collaboration with the Singapore Tourism Board (STB) and music-based entertainment company Universal Music Singapore (UMS).
As part of their strategic partnership, STB and Expedia Group is set to launch a joint global marketing campaign to increase tourists and promote Singapore as a destination.
Samsung Galaxy has released the third season of its ‘All About Switching’ global film campaign in collaboration with Cheil Worldwide, Logan Studios, and electriclime°.
JCDecaux, an out-of-home (OOH) media company, has launched carbon measurement offerings on the Scope3 platform.
SeenThis has appointed Tara Duncan and Michael Lopes as agency partners in Brisbane and Sydney, respectively.
Majority of Singaporean prosumers (85%) deem travelling essential for their mental well-being, according to a report from Havas Singapore.
Comparison site Finder has launched a global dance challenge in collaboration with Olympic breakdancer Rachael Gunn, better known as Raygun.
The pharmacy’s new brand positioning, ‘the heart of health and beauty,’ highlights its expertise in both health and beauty.
More than half of Singaporean consumers are eyeing to buy luxury during the holiday sales, a research from technology company LoopMe reveals.
In an exclusive interview with MARKETECH APAC, Simeon shares how he is transitioning to his new role and leading the new Burson team to create a clear positioning for the agency in the market.
