Tag: Marketing
Bangkok, Thailand – Suhayl Limbada has announced he is stepping down from his role as market lead and chief marketing officer at KFC Thailand, ending a four-year stint leading the brand’s marketing and business transformation. In a LinkedIn post, Limbada said his tenure with the company “comes to an...
Bangkok, Thailand – ThaiNamthip Coca-Cola has entered into a partnership with French-style bakery brand Bonjour as part of efforts to drive growth in the food and beverage sector. The collaboration is aimed at strengthening sales performance and enhancing market strategies for both companies. Earlier...
Sydney, Australia – Samsung Electronics Australia has rolled out a series of nationwide activations as part of a creative campaign developed with Clemenger BBDO, supporting the launch of its Galaxy S26 series and Galaxy Buds4 line. Central to the campaign is a microdrama series titled “The Elephant in...
Kuala Lumpur, Malaysia – CHAGEE is brewing a case for roasted tea in Malaysia, as consumer tastes begin to tilt away from sugar-heavy staples. The Singapore-based chain has launched its Hojicha Genmai Milk Tea nationwide, positioning it as a seasonal lead product and a signal of where it sees demand...
Singapore – McDonald’s Singapore has turned to a familiar purple face—and a globally viral drink—to inject fresh momentum into its menu. At the centre is the Grimace Shake, a berry-flavoured beverage that first gained traction overseas through social media virality. Now in Singapore, it anchors...
Bangkok, Thailand – The Coca-Cola Company system in Thailand—comprising Thai Namthip, HaadThip, and Coca-Cola Thailand—has opened applications for the Coke Cup U17 Thailand Football Championship 2026 as part of ongoing efforts to engage with and develop young athletes in the country. Organised in collaboration...
United States – The National Basketball Association (NBA) has entered a new global marketing partnership with The Coca-Cola Company, bringing Sprite back as the league’s official global soft drink partner. The agreement marks the return of a long-running collaboration between the two brands. Coca-Cola...
Bangkok, Thailand – The Tourism Authority of Thailand (TAT) is promoting wellness and purpose-driven travel through its global “Healing Journey Thailand” campaign, as part of efforts to position the country as a high-value tourism destination. Launched in January under the concept “Healing is the New...
The move follows a decision by the Australian Competition and Consumer Commission (ACCC) not to renew the Marketing in Australia of Infant Formulas (MAIF) Agreement, a voluntary code that expired in February 2025.
Bangkok, Thailand – Mineré mineral water has launched its integrated “Young ได้อีก” (Young, even more) campaign in collaboration with several long-established Thai brands, including Siang Pure, Madam Heng, Three Lady Cooks, Maepranom, and Jones Salad. The initiative spans both digital platforms and offline...
