Tag: Marketing
Singapore – MARKETECH APAC has officially unveiled the finalists for the inaugural Advertising Awards Asia Pacific (AAA 2026), recognising standout campaigns, brands, agencies, and tech providers redefining the boundaries of advertising excellence across the region. The AAA 2026 programme celebrates...
Kuala Lumpur, Malaysia — Fuze Tea is strengthening its connection with Gen Z consumers in Malaysia through the launch of its ‘Don’t Compromise’ campaign, built around the idea that young people should not have to choose between different parts of their identity, passions and ambitions. By reflecting...
Kuala Lumpur, Malaysia — Aleph has appointed Arshan Saha as Regional Director for Asia-Pacific (APAC), strengthening its leadership team as it looks to accelerate digital advertising growth across the region. In his new Singapore-based role, Saha will lead on expanding the Aleph’s regional strategy and...
Chicago, U.S.A. — Tropicana is ushering in its new era with the launch of ‘Give Life Some Juice,’ a new global masterbrand campaign designed to bring a fresh creative identity to the iconic juice brand! Created in partnership with creative agency FIG, the campaign introduces a vibrant tropical world...
![[Media] Aleph x FIFA World Cup 2026 PH](https://marketech-apac.com/wp-content/uploads/2026/06/Media-Aleph-x-FIFA-World-Cup-2026-PH.jpg)
Manila, Philippines – As the FIFA World Cup 2026 prepares to kick off on June 12, global digital advertising company Aleph has unveiled a multichannel distribution model designed to bring the tournament closer to football fans across the Philippines. As the official media rights distributor of the FIFA...
Kuala Lumpur, Malaysia — Red Bull Malaysia has launched ‘Red Bull Next Generation,’ a new regional athlete development platform under TCP Group, aimed at supporting and elevating the next generation of sporting talent across Southeast Asia. Launching first in Malaysia and Indonesia, the major youth-focused...
Philippines — Globe Prepaid has rolled out its latest youth-focused marketing campaign, “EverydAI Stories,” designed to advocate for the purposeful and responsible use of artificial intelligence (AI) in everyday life. Designed to promote AI awareness and responsible usage, the campaign features...
Kuala Lumpur, Malaysia — Pos Malaysia Berhad is strengthening its support for businesses looking to expand beyond local markets with the consolidation of its domestic and international courier services under its flagship courier brand ‘Pos Laju.’ Under the new structure, all courier services will operate...
Kuala Lumpur, Malaysia — Pos Malaysia Berhad is supporting the nationwide Visit Malaysia 2026 (VM2026) tourism campaign with the launch of a special commemorative stamp collection designed to showcase the country’s cultural diversity, iconic destinations and national heritage. The campaign-led stamp...
The Philippines is one of the more demanding consumer markets in Southeast Asia for brands trying to compete on customer experience. Smartphone penetration is high, mobile commerce is mature, and shoppers are accustomed to global standards of digital convenience through the platforms and apps they...
![[Rebrand] DDB Group x ALAB](https://marketech-apac.com/wp-content/uploads/2026/06/Rebrand-DDB-Group-x-ALAB.jpg)