Tag: Marketing
Jakarta, Indonesia — Indosat Ooredoo Hutchison (Indosat), Adobe, and Indonesia’s Ministry of Creative Economy (Kemenekraf) have announced a strategic partnership aimed at accelerating growth within the country’s creator economy by helping more Indonesians turn digital skills and creativity into real...
Singapore — TEAM LEWIS has appointed Fairil Yeo as Executive Vice President for AI and growth, a newly created global role designed to accelerate the marketing agency’s growth strategy through artificial intelligence, innovation and modern marketing capabilities. Based in Singapore, Fairil will play...
Mumbai, India — Nestasia is encouraging consumers to rethink their daily hydration habits through its new Sipper campaign “Fashion for Hydration,” positioning drinking water as an act of self-expression rather than a routine necessity. Built around the idea of “bottles so good, you drink more than you...
Paris, France — Stella Artois is bringing tennis fans closer to the spirit of the Roland-Garros tournament with the launch of its immersive Clay Bar experience, an exclusive activation that transforms a private Paris rooftop into a tribute to the tennis tournament’s iconic red clay courts. Running throughout...
Singapore — Blackmores is encouraging younger consumers to put their fitness habits to the test with the launch of ‘Pawlympics,’ a new integrated campaign that challenges participants to answer a simple question: “can you outwalk a pet?” Created in partnership with McCann Singapore, the campaign uses...
New Delhi, India — Cheil India has launched a new campaign for Samsung’s Galaxy A Series, putting consumer trust at the heart of the brand story through a nationwide celebration of the everyday moments that have shaped Samsung’s relationship with people across India. Titled ‘Trusted by India,’ the campaign...
U.S.A. — Nike has unveiled its major new global campaign ‘Rip the Script’, encouraging young players around the world to ditch traditional playbooks and embrace a more instinctive, creative, and joyful style of play. Moving away from standard sports advertising, the digital-led campaign is designed as...
Kuala Lumpur, Malaysia — Malaysia’s wellness market is expanding rapidly, but many brands may be missing the mark as consumers become more intentional about their health and wellbeing choices, according to a wellness research of UM Malaysia, in conjunction with the Global Wellness Day on 13 June. ...
Singapore — CLEAR Men and Ogilvy Singapore are putting football fans at the heart of its latest global campaign, ’Make Your World Cup Legendary,’ celebrating the rituals, emotions, and shared experiences that define the football fandom ahead of the FIFA World Cup 2026. Rolling out across more than 40...
Kuala Lumpur, Malaysia — Publicis Chemistry Malaysia is strengthening its growth ambitions with the return of award-winning creative David HK Tan as Creative Lead, a move aimed at accelerating the agency’s creative capabilities and expanding its social-first marketing offering. Originally launched in...
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