Tag: Marketing

Thailand – Omnicom Media Group (OMG) Thailand has announced the promotions of Jinnarat Sampuntharat as chief operating officer, Rerngrith Jindaporn as general manager of OMD Thailand, and Pittayaphan Sriweawnetr as head of insights and marcomms for OMG Thailand to strengthen its leadership team.

In line with this, Rerngrith Jindaporn has been tasked with driving the agency’s growth, operational efficiency, client relationships and new business opportunities as general manager of OMD Thailand. 

Additionally, to scale its insights and marcomms capabilities, Pittayaphan Sriweawnetr has been handed a broader responsibility as Head of Insights and Marcomms for OMG Thailand.

The changes in the leadership team are part of OMG Thailand’s dedication to helping its clients and delivering results for the growth of the company. The whole roster of OMG Thailand’s leadership includes:

  • OMG Thailand CEO Rochelle Chhaya
  • OMG Thailand COO, Jinnarat Sampuntharat
  • OMD Thailand General Manager Rerngrith Jindaporn
  • PHD Thailand Managing Director Nuvee Pongsathidporn, who will continue to oversee the agency alongside General Manager Chaivut Eiamvuthikorn
  • OMG Thailand CFO Noppadol Vetvoranich
  • Head of Trading and Investment Nannapat Chotrattanakarn
  • Head of Insights and Marcom Pittayaphan Sriweawnetr
  • Head of People Waridda Burapathana

“OMG Thailand has witnessed great success over the past few years, with our digital capabilities and client relationships growing from strength to strength. This new leadership bench is highly talented and this structure provides a cornerstone for OMG Thailand to build upon and create future-facing solutions for our clients,” Rochelle Chhaya, chief executive officer of OMG Thailand, said.

Singapore –  Coca-Cola Singapore, in collaboration with Marvel, has launched the ‘Coca-Cola x Marvel: The Heroes’ campaign featuring immersive storytelling and digital experience along with the release of limited edition cans.

In an effort to immerse consumers, the Coca-Cola pack designs show six character illustrations, digital collectible characters, prizes, and an augmented reality experience on Coca-Cola’s website.

The limited edition cans and bottles featuring both heroes and villains from the Marvel cinematic universe will be scannable to reveal the AR experience for all characters. The six designs include Deadpool, Wolverine, and Loki for Coca-Cola Original Taste and Black Widow, Hulk, and Iron Man for Coca-Cola Sugar.

The campaign also includes creatives that will run on cinema and other video-sharing platforms. 

“Coca-Cola has a long history with Disney, and it’s exciting to have a relationship that encourages and enables us to continue to push ourselves and our relationship to new heights creatively. This latest collaboration with Marvel allows us to tap into the legacy and affinity for both brands to deliver consumers new and unexpected experiences,” Islam ElDessouky, global head of creative strategy and content for Coca-Cola Trademark, said.

“Our corporate alliance with Coca-Cola uniquely positioned us to develop something remarkably innovative within the industry. We took the traditional marketing paradigm and redefined it in the best way possible. The result is an unprecedented campaign that taps into the power of the Marvel Universe – which is heading into its 85th year of beloved characters – and tells stories in a way that can only be done when Coca-Cola and Disney come together,” Mindy Hamilton, senior vice president of global marketing partnerships at The Walt Disney Company, said.

The ‘Coca-Cola x Marvel: The Heroes’ limited edition cans are available from Sept. 1 to Oct. 31, 2024.

Coca-Cola has previously collaborated with brands like Marshmello, Oreo, and League of Legends among others for limited edition pack designs.

Singapore – Integral Ad Science (IAS), a global media measurement and optimization platform, has appointed Marc Grabowski as chief operating officer (COO) and Srishti Gupta as chief product officer (CPO).

As COO, Grabowski will focus on customer success, business strategy, and company commercial operations as he oversees IAS’ global commercial organisation. Grabowski was formerly the global vice president of Oracle Advertising.

Meanwhile, Gupta will lead the product strategy and development while supervising the company’s go-to-market initiatives. Previously, she worked as the chief product officer at Rokt.

Lisa Utzschneider, chief executive officer of IAS,  commented, “We are delighted to welcome Marc and Srishti to IAS as they will enhance our senior leadership team, strengthen our customer-first approach, and advance our product development to meet the future needs of our customers and partners.”

“Marc and Srishti have a shared focus on innovation and agility which is essential in our fast-paced and dynamic industry. We look forward to their contributions as we continue to enable our customers to maximise performance while safeguarding and scaling their digital media investments,” Utzschneider added.

“IAS’s focus on data integrity and its trusted AI-backed technology, along with the company’s capabilities in social media, the open web, Connected TV (CTV), and other emerging channels makes this an exciting opportunity. I’m excited to offer my experience in strategy and execution to IAS’s strong bench of talent to drive superior results for our customers and partners,” Grabowski said.

“As marketers look to maximise return on their digital ad investments across channels, IAS has continued to innovate with high velocity and flexibility. I look forward to building on this strong foundation, driving customer value through industry-leading products, and furthering IAS’s mission of delivering trust and transparency in digital media quality,” Gupta said.

Both appointments are effective on 16 September.

Singapore – Strategic marketing and brand consultancy Flying Fish Lab has announced new appointments namely Alim and Wenjie Cai as senior catalysts, as well as making significant strides in its global expansion. 

Alim brings an extensive background that started in Research Agencies, before transitioning to the client side in Consumer Research and later in Brand Management. Wenjie has a solid FMCG Marketing background, to which he then added a robust number of years working in Marketing capability, in the consulting industry. 

These new senior talents will play a key role in enhancing Flying Fish Lab’s capabilities and boosting its ability to further speed up growth. 

In addition to bolstering its leadership team and client roster, Flying Fish Lab is making significant strides in its global expansion. The company has recently entered the European market, with offices in Lisbon, Paris and Milan, and is planning to expand into the Gulf countries next, reflecting its intention to better support the needs of its growing and geographically dispersed client base. 

Mário Braz de Matos, co-founder and CEO of Flying Fish Lab, said, “Alim and Wenjie are the sort of talent that strengthen our team’s ability to deliver Controlled Disruption to clients. Their significant experience complements the current leadership team, and their values align with our mission to help companies grow using ‘Controlled Disruption’.”

He added, “These exciting changes reflect our ongoing commitment scale in a way that stays true to our values, delivering to our clients without compromising on quality standards. Our new leadership team, strategic client acquisitions, and global expansion are all part of our broader vision to drive ‘Controlled Disruption’ and help deliver transformative results for clients. We are poised for an exciting future and look forward to the continued success of our clients and team.” 

Singapore – Web services provider Yahoo has named Valeri Liborski as chief technology officer (CTO), tasking him to lead the global engineering team and advance the company’s investments in artificial intelligence. 

Having more than two decades of experience running central technology functions in companies such as Microsoft, Amazon, and HelloFresh, Liborski’s appointment allows him to contribute to Yahoo’s growth.

In his previous role as CTO at HelloFresh, Liborski supervised the technology operations and led engineering, data science, and product development. Libroski also held senior roles in his 10 years at Amazon. 

“It’s an understatement to say that technology is the lifeblood of our company, and Val’s track record of building great teams to create and manage powerful products and platforms, at the kind of scale in which we operate, made him stand out as the right person to lead Yahoo’s engineering organization into the future,” Jim Lanzone, chief executive officer of Yahoo, said.

“We thank Aengus for his incredible contributions to Yahoo and we wish him the best in this next chapter,” Lanzone added.

“Yahoo was one of my first gateways to the internet and continues to be a go-to source in my daily life. I’m excited to contribute to such an iconic brand and work with the team to develop technology that touches the lives of hundreds of millions of people,” Liborski said.

Aengus McClean, who previously held the role of CTO since 2021, is set to retire at the end of the year.

Australia – Bearded Kitten, a UK creative experience agency, has expanded to Australia, with the aim to inject its branding of fun into its activations in the Australian market.

Known for its flair for integrating fun and excitement into its work, Bearded Kitten has delivered remarkable experiences for brands like Amazon Ads, Twitch, Red Bull, LEGO, and L’Oréal.

Bearded Kitten offers end-to-end delivery through strategies that turn out-of-the-box ideas into realities, covering all aspects of the production. The agency also houses a roster of talent comprised of thought leaders, content creators, influencers, and artists, allowing it to connect the appropriate talent with brands.  

“We’re absolutely stoked to bring Bearded Kitten’s unique blend of creativity and fun to the energetic Australian market! This isn’t just a new chapter; it’s a next-level adventure in a land bursting with potential and excitement. Australia’s got some of the most innovative brands, and we can’t wait to team up and create experiences that are nothing short of legendary,” Barney Sutton, founder and director at Bearded Kitten, said.

In its previous activations in Australia, Bearded Kitten has sparked interest as they worked with TwoPointOne in a vertical fashion show and with Intuit MailChimp for a conference.

Australia – Disinfluencer, a social enterprise dedicated to promoting inclusivity for persons with disability (PWD), has made its debut with the launch of a billboard advancing its mission. Crowdfunded during the Disability Pride Month in July, the billboard is located on Princes Highway, St. Peters in Sydney.

With its aim to promote diversity and inclusion, Disinfluencer offers an inclusive stock library and a tailored three-part e-learning module to guide marketing teams into a deeper understanding of disability. Digital accessibility will also empower them to transform how they approach disability in marketing.

The billboard features Josh, a person with disability, alongside the statement “I would buy from him,” highlighting talent and skill within the PWD community. Not only are they capable, but also ready to be spotlighted as the face of brands. Disinfluencer connects businesses with this talent pool, offering upskilling and valuable work for PWD.

“Our billboard is a bold statement of our mission to take disability mainstream. Business and brands know why they need to be inclusive. In fact they want to be inclusive, however are not sure how to implement it. That is where Disinfluencer can help. With our support, brands can authentically engage with a wider audience and lead the charge toward a more inclusive world,” Simone Eyles, founder at Disinfluencer, said.

“Marketing isn’t just about selling products; it’s about building relationships. And that means recognising the diverse needs and perspectives of all consumers, including those with disabilities. Brands and marketing have the power to persuade, they can not only lead the charge with this movement by having inclusive talent on set, in their ads and across their digital channels, so not only representing but using the power of creativity to create change” Eyles said.

With the goal of authentic PWD representation, Disinfluencer’s billboard also showcases persons living with invisible disability and chronic illness, which includes 5.5 million Australians according to the Australian Bureau of Statistics.

“Inclusion is no longer optional; it’s essential for growth and innovation. Our launch isn’t just about a single billboard—it’s about igniting a movement. We’re here to partner with brands that are ready to embrace inclusion, and Disinfluencer offers a clear path to making that happen,” Eyles said.

Malaysia – The Singapore Tourism Board (STB) has launched an initiative in Malaysia encouraging families to travel to Singapore, positioning the country as a place to bond. 

Featuring a collaboration with Malaysian personalities Farah Nabilah and Elecher Lee, the content highlighted family experiences and activities that are unique to Singapore. 

The content features the personal experiences of Farah and Elecher during their family vacations in Singapore. As reflected in the videos, attractions that cater to Malaysian families include the development of resorts and parks. Kid-friendly hotels and family-friendly dining are also available.

“Families with young children are a key segment in the Malaysia market, and we believe Singapore is an ideal destination for their holiday needs. We are just a short flight away, and it’s easy for families to get around our city to enjoy a wide range of family-friendly experiences,” Terrence Voon, Southeast Asia executive director of STB, said. 

“With the convenience and peace of mind that Singapore offers, we believe family travellers can focus on what really matters – enjoying precious moments and building lasting memories together,” Voon added.

Australia – Investment management company Colonial First State (CFS) calls on Australians to take their superannuation or super off its fund management’s autopilot in the latest campaign produced with creative agency It’s Friday. 

According to research by CFS, the majority of Australians leave their super on autopilot, merely trusting that their funds will yield competitive returns and fees over time. 

CFS warns them of the possible consequences of insufficient involvement in the management of their super, such as average fund and average retirement, in its new campaign.

“Being on autopilot with your super is an easy trap to fall into. The industry has conditioned Aussies to set and forget. But paying high fees or enduring poor performance can have a major impact on your retirement savings. In fact, they might be shocked at just how average their recent performance has been,” Josh Grace, customer office group executive at Colonial First State, said.

“With this campaign, we want to get people off autopilot and realise that it’s easier than they think to defy average simply by switching to Colonial First State. It’s one reason why CFS customers have amongst the highest confidence and preparedness for retirement,” Grace added.

Vince Lagana, CCO at It’s Friday said “It’s eye-opening that so many Australians don’t know what their super is doing, or where it’s heading, but it shows just how common being on autopilot is. This powerful creative insight formed the basis of a simple and relatable message highlighting how Colonial First State gives Australians ways to switch off autopilot so they can easily take control of their super and avoid an average retirement.”

Philippines – Mobile payments service GCash has released a short film featuring the journey of Paralympic medalist Adeline “Adz” Dumapong, highlighting the financial challenges experienced by para-athletes in the Philippines. 

The film is the latest addition to GCash Stories, a digital series that tells the modern-day narratives of Filipinos with the aim of inspiring others.

Having experienced challenges in raising funds for her international competition, Dumapong finds solutions with the help of GCash, as reflected in the short film.

”Adz is a true inspiration. Her story is a powerful reminder of the potential in every individual, regardless of their abilities. We hope this film sparks a conversation about the need for inclusion and progress for all, especially the greater support needed for the community of persons with disabilities,” Neil Trinidad, chief marketing officer of GCash, said.

GCash continues to support persons with disability by signing a memorandum of understanding with the National Council for Disability Affairs to promote an inclusive workspace. It has also partnered with women-led organisation WOW LEAP in support of its programs. 

“We are proud to partner with organisations like the NCDA and WOW LEAP, Inc. to support the PWD community. Adz’s story embodies our mission of financial inclusion and is just the beginning. We are committed to working closely with the PWD sector to provide financial education and support, ensuring that everyone has equal opportunities to thrive,” Winsley Bangit, group head of New Businesses and Wealth Management at GCash, said.