Tag: Marketing
There isn’t a fixed number of communication styles and theories in existence, but a common premise is that it starts with either the purpose or the sender, depending on which lecture one attended. Hence, CIMB Bank Philippines’ newly appointed Head of Marketing Communications, Nikki Constantino, argues...
EchoWeave focuses on generative engine optimisation (GEO), a strategy aimed at improving how brands appear and are interpreted by AI systems.
Singapore – Vaseline is putting content creators on the product label, launching a new line that turns viral social media hacks into commercial offerings as beauty brands chase relevance in the creator economy. Developed with Ogilvy Singapore for Unilever, the “Vaseline Originals” range reframes the...
Hong Kong – Sunkist® Growers, the California-based citrus cooperative, has launched the Sunkist Joocies Party, a limited-time pop-up at K11 Art Mall in Hong Kong, turning citrus into a seasonal fashion-inspired accessory. As part of the activation, Sunkist introduced a blind box collection of citrus-themed...
For Omnicom, the win adds to a series of recent global media account gains and further expands its client portfolio across the technology sector.
Singapore – Kotex has launched a global campaign highlighting the absence of menstrual blood in mainstream art, positioning it as a long-standing form of cultural censorship. Developed with DAVID London and Ogilvy Singapore, “Art’s Missing Period” brings together works that were previously rejected by...
Bangkok, Thailand – XPENG Thailand has launched a campaign that shifts the focus of vehicle safety to a moment often ignored: the walk towards the car. Timed for International Women’s Day on 8 March, the “Pink Code” campaign, developed with YDM Thailand, centres on women’s safety before entering a vehicle—an...
Hong Kong – K&F CONCEPT has appointed Terry Tong as its new global marketing director, marking a strategic move as the company seeks to strengthen its global brand presence and deepen its position within the rapidly growing creator economy. In his new role, Terry will lead the company’s global marketing...
Singapore – StackAdapt has appointed Marc Langenfeld as Account Director in Singapore, as the company expands across the Asia-Pacific region. Langenfeld joins StackAdapt with more than 15 years of agency experience, having previously held senior roles at Publicis Media, Dentsu, and as head of media at...
Bangkok, Thailand – When it comes to customer journeys across the BFSI industry in Southeast Asia, the idea of ‘walled gardens’ is now being challenged by fluid ecosystems across wallets, banks, and measurement technology platforms. Users no longer engage linearly across digital spaces; rather,...
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