Tag: Marketing
Hong Kong – Wellcome has launched a new campaign, “Love in Every Case”, aimed at positioning its Wellcome app as a key destination for case deals, highlighting value, convenience, and a wider product assortment to drive customer engagement and purchases. The campaign centres on framing case deals around...
The Smart Move: How First Standard Finance is rewriting the narrative around debt in the Philippines
For over three decades, First Standard Finance Corporation has built a reputation grounded in trust and reliability. But in an increasingly competitive and digital-first landscape, legacy alone was no longer enough to stand out. Despite its long-standing presence, the company faced a critical challenge:...
Short-termism is APAC’s most expensive marketing strategy. Walk through any marketing leadership team’s quarterly review right now, and you will see something strange. By most metrics, the numbers are good, the campaigns are working, and the board is satisfied. Yet somewhere underneath all...
Hong Kong — HSBC Hong Kong has introduced the Privé World Legend Mastercard, making Privé cardholders in Hong Kong the first in Asia Pacific to be issued Mastercard’s most premium consumer credit tier. The card forms part of The Mastercard Collection, a global suite of benefits spanning dining, entertainment...
![[Partnership] Globe Business x Felipe & Sons](https://marketech-apac.com/wp-content/uploads/2026/04/Partnership-Globe-Business-x-Felipe-Sons.jpg)
Manila, Philippines – Globe Business is working with Felipe & Sons to strengthen the latter’s digital capabilities, as the Philippines’ men’s grooming market continues to expand. Felipe & Sons, known for its “barberdashery” concept combining grooming and tailoring, is using connectivity solutions...
According to the companies, the expanded mandate was awarded after a global pitch process that lasted more than 12 months.
![[Appointment] The Social CLIQ x Isabella](https://marketech-apac.com/wp-content/uploads/2026/04/Appointment-The-Social-CLIQ-x-Isabella.jpg)
Melbourne, Australia – The Social CliQ has integrated its sister division, The Content CliQ, consolidating its social, content, and influencer capabilities under a single structure as it continues to expand its client base. The move, announced in Melbourne, coincides with the appointment of Isabella...
![[Original Feature] Human Only Certification](https://marketech-apac.com/wp-content/uploads/2026/04/Original-Feature-Human-Only-Certification.jpg)
In 2026, the marketing world is navigating “The Turning Point.” After two years of our feeds being flooded with hyper-optimised, high-sheen AI content, we have collectively reached a stage where “Perfection” is not the goal—it is a massive red flag. If an ad looks...
![[Campaign] KFC & KitKat](https://marketech-apac.com/wp-content/uploads/2026/04/Campaign-KFC-KitKat.jpg)
Bangkok, Thailand – KFC Thailand is turning downtime into dessert time with the launch of “KitKat Overload,” a limited-edition menu designed to reframe everyday breaks as indulgent moments. The campaign, developed in collaboration with KitKat under the “Made with KitKat” concept, brings together two...
Hong Kong – MARKETECH APAC has announced the jury lineup for the inaugural NEXT Awards Hong Kong 2026, bringing together influential marketing, brand, and customer experience leaders to spotlight the most forward-thinking work shaping what’s next for the marketing industry in Hong Kong. The NEXT Awards...
![[Rebrand] DDB Group x ALAB](https://marketech-apac.com/wp-content/uploads/2026/06/Rebrand-DDB-Group-x-ALAB.jpg)